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Running ML Infrastructure on
andrey@siftscience.com
About Sift Science
•Fraud Detection using Machine Learning
•Realtime
•Billions of purchases scored
•Hundreds of millions of users
Outline
I. Data at Sift Science
II. Quick ML Overview
•Inputs - Customer data
•Outputs - Probability of fraud
III. Batch training the model
IV. Online learning and scoring
Customers stream events to us
Page Views (javascript)
Purchases (api)
Labels (api or console)
Time series view of the user
Scans
Data at Sift
Supervised ML
You have examples of GOOD
and BAD users.
You have a set of signals that
you think are predictive of
fraud.
Start with your data…
Train: Build a model from existing data
Train a statistical model with
examples of GOOD and BAD
users.
Model will learn signal values
common to each user type.
Predict: Find patterns in new data
Apply the model to current
active customers.
Predict which are fraud, and
which aren’t.
Act: Turn insights into action
Intelligently segment your
customers with a probability of risk
Batch Training
Production
Snapshots
Move the data from online cluster to batch cluster
Batch/
Experiment
Production
Select Training Events - Read from HFiles
Feature Extraction - Time Series via Scans
Feature Transformations - Set Cardinalities
Model Training - Write to HFiles
(driven via MapReduce)
Batch Training Pipeline
Signup
Add CC
Add item(s) to Cart
Purchase 1
Change CC
Change Billing
Purchase 2
Time Series of Events
Time Series
Add item(s) to Cart
Scan
{ Device ID features }
{ Number of emails }
{ NLP features }
{ Address features }
{ Custom fields }
…
…
Time Series of Events
Data
Transformation
…
> 1K features
Data Transformations
Val a@ (num_fraud=1)
…
Sparse Feature: Email
Val b@ (num_fraud=3)
Val c@ (num_fraud=3)
Val d@ (num_fraud=1)
Val 1
Val 3
…
…
Dense Feature: Email
…
…
…
Sparse fields - device ids, cookies, custom fields, etc.
Mapping to dense space based on set cardinality
Dual table implementation
Slower set table (up to 8K items per set; > 100M sets)
Faster counts table (batching, coalescing)
Global and customer states
Sparse Feature Densification
Most talked to table-pair (counts, sets)
Memcache + HBase
“Approximately consistent”
Throughput/latency vs consistency tradeoff
Higher noise tolerance in ML feature space
Sparse Feature Densification
95% cache hit rate
50-100 batches/sec
75th: 5ms
99th:100ms
50-200 rows/batch
Densification
Batch cluster
Events are moved via snapshots
User time series
Transformations on feature vectors
Model Parameters (global, customer specific)
Models are shipped back to production (snapshot again)
Every 2-3 weeks
Batch Training
Online Learning
Time Series Features Score (Update)
Updates to sparse feature state
Update model parameters
Scan for Batch operations, row operations online
Higher level atomic operations and batching
Block caching (and other forms of caching)
Snapshots
Driving console and front end
Why HBase?
Coalescing + Batching
Fast-table slow-table
Append operations for batch learning, row operations
for online learning
Hashing on (customer,user) to avoid hot regions
Pre-splitting
Lessons Learned
Questions?
andrey@siftscience.com

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HBaseCon 2015: Running ML Infrastructure on HBase

  • 1. Running ML Infrastructure on andrey@siftscience.com
  • 2. About Sift Science •Fraud Detection using Machine Learning •Realtime •Billions of purchases scored •Hundreds of millions of users
  • 3. Outline I. Data at Sift Science II. Quick ML Overview •Inputs - Customer data •Outputs - Probability of fraud III. Batch training the model IV. Online learning and scoring
  • 4. Customers stream events to us Page Views (javascript) Purchases (api) Labels (api or console) Time series view of the user Scans Data at Sift
  • 6.
  • 7. You have examples of GOOD and BAD users. You have a set of signals that you think are predictive of fraud. Start with your data…
  • 8. Train: Build a model from existing data Train a statistical model with examples of GOOD and BAD users. Model will learn signal values common to each user type.
  • 9. Predict: Find patterns in new data Apply the model to current active customers. Predict which are fraud, and which aren’t.
  • 10. Act: Turn insights into action Intelligently segment your customers with a probability of risk
  • 12. Production Snapshots Move the data from online cluster to batch cluster Batch/ Experiment Production
  • 13. Select Training Events - Read from HFiles Feature Extraction - Time Series via Scans Feature Transformations - Set Cardinalities Model Training - Write to HFiles (driven via MapReduce) Batch Training Pipeline
  • 14. Signup Add CC Add item(s) to Cart Purchase 1 Change CC Change Billing Purchase 2 Time Series of Events Time Series Add item(s) to Cart Scan
  • 15. { Device ID features } { Number of emails } { NLP features } { Address features } { Custom fields } … … Time Series of Events Data Transformation … > 1K features
  • 17. Val a@ (num_fraud=1) … Sparse Feature: Email Val b@ (num_fraud=3) Val c@ (num_fraud=3) Val d@ (num_fraud=1) Val 1 Val 3 … … Dense Feature: Email … … …
  • 18. Sparse fields - device ids, cookies, custom fields, etc. Mapping to dense space based on set cardinality Dual table implementation Slower set table (up to 8K items per set; > 100M sets) Faster counts table (batching, coalescing) Global and customer states Sparse Feature Densification
  • 19. Most talked to table-pair (counts, sets) Memcache + HBase “Approximately consistent” Throughput/latency vs consistency tradeoff Higher noise tolerance in ML feature space Sparse Feature Densification
  • 20. 95% cache hit rate 50-100 batches/sec 75th: 5ms 99th:100ms 50-200 rows/batch Densification
  • 21. Batch cluster Events are moved via snapshots User time series Transformations on feature vectors Model Parameters (global, customer specific) Models are shipped back to production (snapshot again) Every 2-3 weeks Batch Training
  • 22. Online Learning Time Series Features Score (Update) Updates to sparse feature state Update model parameters
  • 23. Scan for Batch operations, row operations online Higher level atomic operations and batching Block caching (and other forms of caching) Snapshots Driving console and front end Why HBase?
  • 24. Coalescing + Batching Fast-table slow-table Append operations for batch learning, row operations for online learning Hashing on (customer,user) to avoid hot regions Pre-splitting Lessons Learned