This document discusses and analyzes a video created by the author using artwork by artist Alice x Zhang and the song "Shadows" by RED. The author chose these specific artists and song because she admires Alice x Zhang's fictional character paintings and feels the contrast between the song's verses and choruses would make for an interesting visual interpretation. The author then analyzes how the visuals were structured and edited to match elements of the song like its beats, lyrics, and shifts in tone between sections. She believes the video represents her interests in fictional works and preference for privacy through her choices of visual content and genre of music.

1. ARTIST TO ARTIST
VIDEO ANALYSIS
Hannah
Cochrane

2. WHY DID I CHOOSE THESE 2 ARTISTS?
- VISUALS
 Visuals – Alice x Zhang
I know Alice x Zhang’s work from DeviantART, a site where you
can share your artwork with other artists around the world. For a
while now I’ve admired her paintings because she mostly paints
fictional characters; something that I have always been very
interested in. I like the striking contrasting colours she uses
because it makes the images stand out and look fiery. The
watercolours look as though they have been flicked onto the image
to give it a washed out kind of look.
The strong contrast
between the bright red
background and black
hair create a ‘fiery’ look.
The watercolours
give a ‘washed out’
affect on the image.

3. WHY DID I CHOOSE THESE 2 ARTISTS?
- MUSIC
 Music – Shadows by RED
I’ve chosen this song because I know a number of songs by
RED, and I feel the contrast between the verses and chorus’ would
make it interesting for me to put to visuals and the way in which
the visuals go with the music to create a strong definition between
these parts of the song visually as well as aurally.

4. HOW DOES THE MUSIC FIT WITH THE
VISUALS?
 There is a direct contrast between the start/chorus and the verse. The
bright contrasting colours in the images reflect this change in the
music.
 The start of the music is sharp and has a staccato beat; I have
arranged the images here in quick succession to match the beat of
the music. They don’t fade into each other, so when each image
appears it’s very sudden.
 At the end of the video, this technique is repeated because the music
is the same as it was at the beginning – this creates a
beginning, middle and end; suggesting a fantastical feel as this
structure is like the stages/narrative of a book.
 The beginning of the chorus, like the start of the music, is sharp and
sudden, and this sudden change is reflected in the images, where the
first image appears abruptly and the rest after that in quick
succession, with a short fade between them.
 The black screen between the images when they fade in the verse
creates suspense, especially the last image to match the verse.
 I think the music also has a kind of fantastical feel to it (especially
in the verse) so it reflects the images on -screen.

5. PROAIRETIC CODE (ACTION CODE) &
HERMENEUTIC CODE
 The hermeneutic code could be used to describe the ending of the
video because the image at the end is far different to the rest in
the way that it appears on -screen longer than the others and is
black and white – not as colourful as the others.

6. SEMANTIC/LINGUISTIC CODE
 Quite close to the start of the music is the lyric ‘I close my eyes’, to
reflect this in the visuals, the image on the screen at the time the
lyric is said, fades to black, as if you were closing your eyes. I
repeat this throughout this section of the song to create a sense of
repetition and to make the visuals fit with the rhythm. All of the
images I use in this part of the song are probably the most striking
out of all the images.

7. HOW DOES THE VIDEO REPRESENT
ME?
 As a lot of Alice x Zhang’s work is of fictional characters from
fictional tv programmes/books/films etc. they appeal to me as I
am a fan of things like Doctor Who, Harry Potter etc.
 This represents me wanting to ‘escape’ reality through the use of
reading/watching fictional material.
 The music I chose is in the genre of soft metal/heavy rock; I
would have chosen something heavier and more obscure but I felt
the song I chose would be easier to talk about and link to the
visuals.
 This could also be a way of me not showing myself fully; and this
represents me as I’m someone who likes to keep myself to myself
and reflects the fact that I am a very private person.