This document provides an analysis of R. Kelly's song "Ignition" and research into the artist. It examines the music video for "Ignition" and analyzes the song's lyrics, chart performance, and R. Kelly's album covers, influences, music career highlights, and live performance style. The document also includes a mood board and discusses how lighting was used in the "Ignition" video and R. Kelly's live shows. The goal is to gather information and inspiration for creating a new video analysis project.

1. R-Kelly
Within this slideshow I will present my
research into my artists videos, analyse
lyrics, live performances and lighting.

2. Ignition music
video analysis
(Chosen
video)

3. Song proposal

4. Music video analysis (R-Kelly, Trapped
In The Closet Chapter 1)

5. Music Video Analysis (R-Kelly Ft. Usher,
Same girl)

6. Ignition Research
• Released from the album- Chocolate factory
• Released in January 22nd 2003
• Genre: R&B
• Lable- Jive
• Written and produced by R Kelly
Chart performance:
• Reached number 1 in 4 countries (Uk, Australia, Ireland, New Zealand)
• Reached number 2 in U.S Billboard hot 100
http://en.wikip
edia.org/wiki/I
gnition_%28Re
mix%29

7. R-Kelly’s
album covers

8. Analysis of Lyrics
The lyrics within this song indicate
that he is singing to one (possibly a
few girls). So this indicates we will
need a girl when making our video.
He is singing about her/ too her so
some contact with the girl (E.g.. Eye
contact) will be needed within our
shots.
In the lyrics he talks about different
objects, these may have to be linked
in with our video to link the visuals
with the lyrics. ‘There is a
relationship between lyrics and
visuals (either illustrative,
amplifying, contradicting’ (Andrew
Goodwin), We will have to plan how
we will link these up.
He repeats a lot of his lyrics, in the
video a lot of the similar shots are
repeated and dancing etc. which links
these two together, this can be
interpreted in our own work. The
props help the narrative and to
create more a story for the audience
which will help keep their interest.

9. Mood board or props, performances
After reading and analysing the lyrics, we have been able to point out which props/shots/location we may need to use within our
video to link up the visuals with the lyrics, this helps to keep the audience interested and makes them more likely to rewatch the
video. Here is a mood board demonstrating which props we may need to use.

10. Lighting and live performances
The lighting in the video is similar
throughout. Because of the location (club)
The lighting is quite dark with many flash
lights with bright highlighting lights on the
artists, this makes him bigger and more
important in the video. The lighting in the
shots outside are dark telling the audience
it is night, which makes it more realistic as
most parties/clubs happen at night. This
lighting is quite relevant to the genre of
music as the music is dance, party type
music which relates to the dark lighting
and setting.
In his live performances, he uses similar
lighting to give the audience a similar feel
as it does in the video. He also uses
dancers as he does in the video to give this
same affect. He doesn’t use props in his
live shows, this may be because he would
like to leave a little for the audiences
imagination and as many will have seen
the video he would like to make it a little
different. It would also be to hard to use all
the props which were used in the video.

11. K-Kelly research
R-Kelly (stage Name)
•Robert Sylvester Kelly (real Name)
•Age 46
Genre’s of music:
•R&B
•Soul
•Gosper
•Neo
•Soul
•Hip-hop Soul
Labels:
•Jive
•RCA
Grammy Awards (for song ‘I Believe I can fly):
• Best male R&B vocal performance
• Best R&B song
Other:
• Has released 13 albums
• Has released 10 official tours

12. R-Kelly Research
History of music career-
1991-4- R-Kelly made his break through when he participated in the TV
singing show ‘Big Break’. Within this show, he competed against the likes
of Vincent Corey Walker and Shawnth Brooks. After winning this show
and being given the winnings of £100,000 he then moved on to creating
his first album called Born into the 90's was released in early 1992. after
the success of his first album he moved on to release another album
called 12 Play, which was his first solo album and was released on
November 9, 1993. this album gave him his first number-one hit, "Bump
N' Grind”.
In the year 2000 he released his 6th album Chocolate Factory. This album
was one of his most successful albums, selling over three million copies
due to the success of singles such as "Ignition”.
In 2011, he was rushed to hospital and was told he was to under go
throat surgery. Due to this he had to cancel his performance at the
reggae Sumfest in Jamaica, In a statement the organizers said, "Kelly's
unforeseen and unavoidable health issues will prevent him from making
a scheduled appearance on the music festival.“
His most recent album release was Write Me Back which was released in
2012. this was his 11th studio album, The album reached number 5 on
the us billboard 200 and sold 68,000 copies in the first week alone. After
this it spent 17 weeks in the charts.
In july 2013 he then went on to announce the new release of his album
black panties which will feature a single with 2 Chainz.

13. R-Kelly Research- influences and
inspiration
Bobby Brown, Marvin Gaye,
Whitney Houston, The Isley
Brothers, Michael Jackson, Prince,
Lionel Richie, Luther Vandross,
Stevie Wonder.
http://www.mtv.com/artists/r-
kelly/related-
artists/?filter=influencedBy
http://www.interviewmagazine.c
om/music/r-kelly/print/
http://www.vibe.com/article/r
-kelly-tells-why-he-nearly-quit-
music-talks-inspiration-black-
panties-lp

14. R-Kelly Research- influences and
inspirationAfter researching into R-Kelly, it is found in magazine
articles, websites etc. that his influences are other R&B
artists, young and old, I found most of this information
in the website: http://www.mtv.com/artists/r-
kelly/related-artists/?filter=influencedBy. Reading
through articles he states his main influence, Michael
Jackson who he later performed with. He also mentions
other inspirations, E.g.. The film The hurricane. He also
talks about how and why he made his albums and what
inspired him which is shown through his interviews. I
found tis in the interview from the website
:http://www.interviewmagazine.com/music/r-
kelly/#page3. These techniques will help us to plan and
find inspiration for our own video. I plan to research a
little into the digipaks, magazine articles of some of R-
kelly’s influences to get more of an idea of his thoughts
and how they could influence our video a promotional
pack.
http://www.inte
rviewmagazine.
com/music/r-
kelly/#page3.