HH Global HP

1. HH Webinar
simon.addinall@hp.com

2. The Team
2
The Print
Technologists
2
The
Print Experts
The
World of Brands

3. Agenda
3
3
Brand challenges
Case studies: digital print integrated
campaigns
> Outdoor
> Customised Collateral & DM
> Retail Loyalty
Tools and resources available
Q&A

4. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Inspiring the power of digital print with Brands and
Agencies
Marketing Managers Account Managers
Creative Directors
Packaging
Innovators
Supply Chain
Managers
Strategic Planners

5. Media
Univers
e
Expand
s
Marketing Challenges

6. •Case Studies Integrated
Campaigns
•Delivering Brand Value
•Driving Customer Engagement
•Increasing Response rates

7. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
The Result ...
Program expanded to
entire 1.6M loyalty
card customer base
Increased Loyalty
Increased
average shopping
cart value
Increased number
of coupons
used/household
Increased
Households
using
coupons

8. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
Today
Efficiency:
• Concentrating useful promotions in smaller document  less time & effort to plan
• Make sure customers obtain maximum benefit  especially over longer periods
Sustainability:
• Greener promotions: 1,600,000 * 16 pages * 26 leaflets = 665,600,000 pages saved
Customer Value:
• Helping customer choose & gain time by limiting the number of coupons

9. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
Today Happy Customers

10. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
Six Reasons Digital Print Print
Belongs in Your Client’s Media Mix
• It cuts through email clutter by getting into the home to
make an emotional connection.
• It uses content and storytelling to build awareness
and purchase intent.
• It offers customers a chance to browse
(vs. searching on a website).
• It can be integrated with online tactics: digital
editions, mobile apps, social media, and
commerce websites.
• It lets you finely target your list for both acquisition
and reactivation of lapsed customers.
• It provides tangible, measurable ROI.

11. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
Tools and Resources
YouTube Graphic arts channel
‘Discover digital’ playlist 41 videos
Discover digital site
www.hp.com/go/discoverdigita
l

12. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12
Thank You