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Social Media Strategy Presentation Template

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Elements of a social media presentation template

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Social Media Strategy Presentation Template

  1. 1. 1SOCIAL MEDIA STRATEGYPRESENTATION TEMPLATE2011 HJ Higgins Blog © HJ Higgins, LLC http://hjhiggins.blogspot.com/
  2. 2. 2
 The
Case
for
Social
Media

  3. 3. Why Social Media?3 Social media usage by nonprofits: How successful are they? Reaching
New
Supporters
 Enhancing
Rela6on
with
Supporters
 90%
 90%
 80%
 80%
 70%
 70%
 60%
 60%
 50%
 50%
 40%
 40%
 30%
 30%
 20%
 20%
 10%
 10%
 0%
 0%
 Anecdotal 
 
Measured
by
Metrics
 Source: 2010 Idealware and NOI Survey of 750 Nonprofits HJHiggins Blog © HJ Higgins, LLC
  4. 4. Who Is Using Social Media?4   Partners and Sponsors on Social Media:   Majority of Partners and Sponsors use Facebook, LinkedIn and Twitter   X% of Partners use Facebook   X% of Sponsors use LinkedIn   X% of Partners and Sponsors use Twitter Sponsors
on:
 
Partners
on:
 •  Facebook:
0000
 •  LinkedIn:
0000
 •  LinkedIn:
0000
 •  YouTube:
0000
 •  YouTube:
0000
 •  TwiKer:
0000
 •  TwiKer:
0000
 •  Facebook:
0000
 HJHiggins Blog © HJ Higgins, LLC
  5. 5. How Are Nonprofits Using Social Media?5   Communicating with supporters, members and employees   Responding to disasters   Launching campaigns: branding, advocacy, issue awareness   Integrating donation drives (appeals and sustainers) HJHiggins Blog © HJ Higgins, LLC
  6. 6. 6
 [Your
OrganizaQon]
and
Social
Media

  7. 7. Goals7   Engage key constituents   Increase visibility among key communities to support initiatives   Business Development, Media, Influencers, Foundations, etc   Support public relations initiatives   Thought Leadership   Distribution Channel for Key Messages   Create One-to-One Dialogue HJHiggins Blog © HJ Higgins, LLC
  8. 8. 8 Current Social Media Activities Establishing
a
 ConnecQng
with
 Looking
to
the
 Presence
 Influencers
 Future
 Facebook
 IdenQfy
Segments
 Website
IntegraQon
 Determine
Level
of
 Tools
and
Widgets
 LinkedIn
 Engagement
 EvaluaQon
Process
 IdenQfy
Type
of
 TwiKer
 ReporQng
Process
 Content
 YouTube
 Determine
Style
 Blog
Strategy
 HJHiggins Blog © HJ Higgins, LLC
  9. 9. Support Initiatives and Programs9   Multimedia acknowledgements and greetings delivered through social media channels:   Video   Unique landing pages   eNewsletters and eCards   Increased interactions and visibility through:   Daily or weekly posts and content sharing   Reposting and retweeting content HJHiggins Blog © HJ Higgins, LLC
  10. 10. Sample Tweets/FB Updates10   Postings by [Your Organization]   Example 1   Example 2   Example 3   Postings by Partners, Sponsors, Affiliates   Example 1   Example 2   Example 3 HJHiggins Blog © HJ Higgins, LLC
  11. 11. Social Media Integration11   Social media functionalities on website. For example:   Content sharing   Find and invite friends   Automatics posts   Embeddable widgets   Single sign on   Audit and update profiles on external sites such as:   Industry directories   Wikipedia   Community listings   Business listings (Fortune, BusinessWeek, Wall Street Journal, etc) HJHiggins Blog © HJ Higgins, LLC
  12. 12. Strategies to Grow Connections12   Banner ads   Integrated communications (eNewsletter, eMail Campaigns, Landing Pages, Direct-Mail Call Outs, QR Codes)   Direct asks   Customized messages and offers for segments   Interactions in the blogosphere [What/who are the top blog/bloggers] HJHiggins Blog © HJ Higgins, LLC
  13. 13. Blog13 Three Phases: 1

 2

 3
 Research
 Plan

 Execute
 HJHiggins Blog © HJ Higgins, LLC
  14. 14. Blog: Research14 Plaorm
OpQons
 PotenQal
Guest
 Scalability
and
 •  Built‐in
Blog
 Bloggers
 Resources
 •  Stand
Alone
Blog
 •  Blogger
list
based
on
 •  Content
Development
 (Blogger,
WordPress,
 industry,
topic,
acQvity
 Process
 Typepad,
etc)
 •  Scheduling
and
 •  Hybrid
Blog
 Frequency
 •  Maintenance
and
 Feedback
Process
 HJHiggins Blog © HJ Higgins, LLC
  15. 15. Blog: Plan15 Editorial
Calendar
 IntegraQon
 Partnerships
 •  Content
Ideas
 •  [Sites/Accounts
That
 •  Guest
Bloggers
 •  Bloggers
 Need
to
be
Integrated]
 •  External
Links
to
Posts
 •  Submission
and
PosQng
 •  Plaorm
X
 •  Blogroll
LisQngs
 Dates
 •  Plaorm
X
 •  Link
Exchanges

 •  Plaorm
X
 HJHiggins Blog © HJ Higgins, LLC
  16. 16. Blog: Execute16 Announce
Launch
 Scout
Content
 Maintain
&
 •  Media
 •  Content
Source
1
 Report
 •  Partners
 •  Content
Source
2
 •  Analyze
Traffic
 •  Chapters
 •  Content
Source
3
 •  Review
Comments
 •  Nonprofit
 •  Content
Source
4
 •  Provide
Quarterly
 OrganizaQons
 Reports
 HJHiggins Blog © HJ Higgins, LLC
  17. 17. 17
 Measuring
Performance

  18. 18. Benchmark for Success: Metrics18 At least 0000 fans by   On average, a Facebook page has 4,596 fans   Four percent have more than 10,000 fans At least 0000 followers by At least 000 subscribers by At least 000 followers by Facebook is the only platform with organizational statistics. Other platforms provide individual statistics. Goals are based on the rate in which these numbers grew since benchmark date. HJHiggins Blog © HJ Higgins, LLC
  19. 19. Benchmark for Success: Awareness19 Receive

 Editorial
 Distribute

 Messages
 Follow/Connect
with
 
Key
Media
 HJHiggins Blog © HJ Higgins, LLC
  20. 20. 20
 Looking
Forward

  21. 21. Discussion21   Internal employee engagement   Content (posts, comments, tweets, etc) parameters   Flow chart/decision tree   Resources for success   Design capabilities   Staff participation and engagement   Digital campaign budget HJHiggins Blog © HJ Higgins, LLC
  22. 22. What’s Next?22   Strategy
feedback
and
approval
   Staff
informaQon
session/training
by
business
line
   Plan
parQcipaQon
acQviQes
   Tweet Thursdays   Activities Alerts   Travel Journal   Blog
readiness
and
implementaQon
   ConQnue
to
evaluate
new
tools
and
sites
   Content sharing (Digg, StumbleUpon, Del.icio.us, Reddit)   Location-based social networking sites   Tracking and monitoring tools (SocialOomph, TweetDeck, Hootsuite, Radian6) HJHiggins Blog © HJ Higgins, LLC

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