Mr. Alfred Tsoi CEO, JDB Holdings Limited Speech topic: Openrice – A local brand created for HK people

1. OpenRice – A Local Brand Created for HK People
Alfred Tsoi
CEO, JDB Holdings Limited
June 4th, 2013

2. Have you heard about

3. Review
Information
Community
Eatery
Restaurant Comments
(Collective Wisdom)
Comprehensive Dining Guide
Dining Experience Sharing
Link-up Eateries with Gourmets
To provide a comprehensive, unbiased and user-friendly platform
for people to access and share dining information & experience in Asia.

4. Trustworthy
Collective Wisdom
Gourmet Community
Comprehensive Information
Sharing Platform
Uniqueness behind our Brand

5. How does collective wisdom work?
 Dynamic Contents
 Up-to-date Information
 Influential Power
 Trustworthy
 Industry Improvement
Advantages of User Generated Content

6. What do people think about OpenRice?
70%used OpenRice to look for
dining and restaurant
information*
67%regarded OpenRice as
their favorite channel*
75%agreed that OpenRice provides the most
credible restaurants reviews*
84%agreed that OpenRice has influential
role in their choice of restaurant*
*Nielsen Telebus Survey 2013

7. What is the impact of online review?
** 2011 CONE Online Influence Trend Tracker
87%of consumers say positive reviews
online have reinforced their decision
to purchase a product or service
recommended to them**
Reviews
Reviews
80%
of consumers say negative reviews
online have made them change their
mind about purchasing a product or
service recommended to them**
64%of consumers search for online
reviews before making purchase
decisions**

8. As a restaurant owner,
what can I do with
online review?

9.  Follow up with customers(CRM)
 Make your shop outstanding
 Respond to the reviews
 Monitor your online reputation
 Post up-to-date information
 Promote with special offers
How can I make use of review website?

10. Restaurant Management System
- a platform to connect restaurants & customers
Highlight your speciality
Increase exposure
Instant
information
update
Connect with
potential customers

11. Restaurant Management System
- Change your brand’s perception
Reviews RMS
Dining/Purchasing
Refine your
brand statement to
change users’ perception
Respond to complaints
Convey brand statement
Listen to different customers’ voices
Monitor online reviews
Define strength and weakness
User engagement
Brand evolution

12. What’s more?

13. Relationship between RMS & TMS
Search a
restaurant
Read reviews or
collect word- of-
mouth comments
Decision
Book a
restaurant
Enjoy a meal
Share in
social
networking
website
Post a review
Restaurant Management System Table Management System

14. Table Management System
- A new way of reservation
Reduce operation cost
Access to target customers
Improve customer service Booking record analysis
& management
24 x 7 available

15. Table Management System
- Anytime, Anywhere

16. Thank you!