This document discusses the evolution of mobile user experience and transition from mobile apps to mobile businesses. It notes that Next Media has had over 6 million downloads across various mobile platforms. On a given day, their mobile services deliver over 8 million video views and millions more article views. Their games like Life is Crime and Barcode Footballer are top ranked in various categories. The document emphasizes that improving hardware, networks, interactions and content are enhancing the mobile user experience. It stresses focusing on building services, not just apps, as well as supporting multiple platforms with consistent user experiences. Key lessons highlighted are innovating based on market changes and focusing on personalization.

1. From Mobile App To
Mobile Business
Group Chief Information Officer, Next Media
Michael Yung
mCMO Conference 2013 – Evolution in Mobile User Experience

2. The Apps
mCMO Conference 2013 – Evolution in Mobile User Experience

3. The Apps
mCMO Conference 2013 – Evolution in Mobile User Experience

4. More Apps …
mCMO Conference 2013 – Evolution in Mobile User Experience

5. Some Numbers …
 Over 6 million downloads
 iOS, Android, Windows Mobile, Blackberry
 Phones, Tablets, Smart TV, PDF, mobile websites
 In any given day, mobile services deliver
 Over 8 million video views
 Even more views in news article
 Life is Crime and Barcode Footballer
 No. 1 games in RPG, Action, Sport
 No. 1 in Grossing
mCMO Conference 2013 – Evolution in Mobile User Experience

6. Mobile – User – Experience
mCMO Conference 2013 – Evolution in Mobile User Experience

7. Mobile – User – Experience
 Better Hardware
 Bigger screen size
 Better processing power
 Touch screen
 Better Network Infrastructure
 Network speed, above and below the ground
 Data plan
 Better Interaction
 Gesture change
 Geolocation
 Social sharing
 Input method – Keyboard, Camera
mCMO Conference 2013 – Evolution in Mobile User Experience

8. Mobile – User – Experience
 Different age groups but all with short time span
 Better content discovery
 Limited time and Time sharing
 More variety of contents
 Different behavior in
 Different times of the day
 Different places
 Different devices
 Multiple platforms, multiple devices
 Comply with the UI standards, yet provide similar user experience
mCMO Conference 2013 – Evolution in Mobile User Experience

9. Mobile – User – Experience
 Relevancy of news
 Text and images, Video news
 Animated news
 Breaking news, Live broadcast
 Info-graphics, “Topical Games”
 In search of speed
 Speed of the news
 Speed of the delivery
 Speed of the app
 Quality of videos
 Ad technology – Banner, Splash, Flip, Targeted, Video, HTML 5
mCMO Conference 2013 – Evolution in Mobile User Experience

10. From App to Business
mCMO Conference 2013 – Evolution in Mobile User Experience

11. Mobile Business Considerations
M-Commerce like Shopping
/ Data intelligence but usual
considerations like
shopping, payment, delivery
experiences and data
privacy
Virtual goods, virtual coins
but need to observe rules of
the game
mCMO Conference 2013 – Evolution in Mobile User Experience
Consider subscription if
you have great digital
content and fully
understand your target
audiences
Consider various ad
solutions – Banner,
Video, HTML5
interactive Ads

12. Key Lessons Learnt
• Innovation is our culture
(often forced by market
changes)
• Focus on building
a service, not just an app
• Multi-platforms, SoLoMo,
Personalization, UGC,
HTML 5
mCMO Conference 2013 – Evolution in Mobile User Experience

13. THANK YOU !!
mCMO Conference 2013 – Evolution in Mobile User Experience

14. mCMO Conference 2013 – Evolution in Mobile User Experience