HK D2 Amsterdam - Hill&Knowlton Digital
•
1 j'aime•217 vues
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, Andrew Bleeker Worldwide Head of Digital talks about the trends in Digital Communication and Social Media
Recommandé
Recommandé
Contenu connexe
En vedette
En vedette (20)
Similaire à HK D2 Amsterdam - Hill&Knowlton Digital
Similaire à HK D2 Amsterdam - Hill&Knowlton Digital (20)
Plus de H&K Demystifying Digital
Plus de H&K Demystifying Digital (20)
Dernier
Dernier (20)
HK D2 Amsterdam - Hill&Knowlton Digital
- 1. TRENDS IN DIGITAL PR 14 April 2011 case studies Hill & Knowlton Confidential and Proprietary 1
- 2. AGENDA in 2011 Digital Media • The Digital Landscape • Uses of Digital • Emerging Trends • Is It Working? Hill & Knowlton Confidential and Proprietary 2
- 3. DEFINING DIGITAL MEDIA 2011 Defining Social Media Something Happens Journalists Bloggers Observers 3
- 4. THE DIGITAL2011 Digital Media in LANDSCAPE IN 2011 The old sources of influence are no longer sufficient Facebook has over 500 million active users, 50% log on every day 150 years of YouTube video consumed every day on Facebook Over 460,000 new Twitter accounts are created daily Ref: Quantcast 4
- 5. TRENDS INinDIGITAL PR Digital Media 2011 Organizations and companies are using digital: 1. To achieve additional business goals 2. To provide tools rather than only content 3. To better explain difficult concepts 4. To better capitalize on moments Hill & Knowlton Confidential and Proprietary 5
- 6. 1. Digital Media in 2011 APPROACH A WHOLISTIC Consumers Media Clients Digital Strategy Alumni Recruits Employees Regulators Hill & Knowlton Confidential and Proprietary 6
- 7. 1. Digital Media in ADDITIONAL BUSINESS GOALS ACHIEVE 2011 Media Relations: General Electric Respond directly to other influentials in media, not just individuals Hill & Knowlton Confidential and Proprietary 7
- 8. 1. Digital Media in ADDITIONAL BUSINESS GOALS ACHIEVE 2011 Customer Service: Comcast Conduct direct customer service with a personal face Hill & Knowlton Confidential and Proprietary 8
- 9. 1. Digital Media in ADDITIONAL BUSINESS GOALS ACHIEVE 2011 Internal Collaboration: IBM Facilitate open, internal collaboration Hill & Knowlton Confidential and Proprietary 9
- 10. 2. Digital Media in 2011 PROVIDE DIGITAL TOOLS Connecting on and offline activity: Nike+ Hill & Knowlton Confidential and Proprietary 10
- 11. 2. Digital Media in 2011 PROVIDE DIGITAL TOOLS Tools for conducting everyday activities: PNC, American Express American Express has 8 iPhone apps featuring different tools Hill & Knowlton Confidential and Proprietary 11
- 12. 2. Digital Media in 2011 PROVIDE DIGITAL TOOLS Electric Car: BMW Hill & Knowlton Confidential and Proprietary 12
- 13. 3. Digital Media in DIFFICULT CONCEPTS EXPLAIN 2011 Financial Reform: The White House Hill & Knowlton Confidential and Proprietary 13
- 14. 3. Digital Media in DIFFICULT CONCEPTS EXPLAIN 2011 Interactive tools to explain complex information: NYTimes, Kiplinger Hill & Knowlton Confidential and Proprietary 14
- 15. 3. EXPLAIN DIFFICULT CONCEPTS 15
- 16. 4. Digital Media in 2011 MOMENTS CAPITALIZE ON Mobilize supporters, quickly and en masse: Avaaz in India, Livingsocial Hundreds of thousands of signatures in a matter of days More than $2 million raised in 24 hours Hill & Knowlton Confidential and Proprietary 16
- 17. 4. Digital Media in 2011 MOMENTS CAPITALIZE ON Generating Viral Growth: Organizing for America Over 500,000 new free supporters Hill & Knowlton Confidential and Proprietary 17
- 18. 4. Digital Media in 2011 MOMENTS CAPITALIZE ON Mobile Petitions: Rio Governor Sergio Cabral 100,000 petitions signed in 24 hours Hill & Knowlton Confidential and Proprietary 18
- 19. IS Digital Media in 2011 IT WORKING? How do we track against core business goals? Hill & Knowlton Confidential and Proprietary 19
- 20. Questions? case studies Andrew.Bleeker@hillandknowlton.com 20