1. No more
Data Centers?
Simone Brunozzi
AWS Technology Evangelist, APAC

2. Who is Amazon.com?

3. Amazon’s three businesses
Consumer Business
US, UK, DE, FR, JP, CA, CN, IT
Seller Business
IT Infrastructure Business

4. Define
Cloud
Computing

5. What is Cloud Computing?
A style of Computing in which
Elastic IT-enabled capabilities
Are delivered “As a Service”
To External customers
Using Internet technologies.
Gartner, 2008

6. Amazon’s Cloud Computing
1) Elastic Capacity
2) Faster time to market
3) No initial investment (No Capex)
4) Pay as you go, pay for what you use
5) Focus on your business

7. 1) Elastic Capacity
Scaling up and down in minutes
No need to provision
Optimize resources based on your needs

8. 2) Faster time to market
Infrastructure is no longer a barrier
Easier to test a solution
Easier to deploy worldwide

9. 3) No initial investment (No CapEx)
Cloud Computing doesn't require initial investments
You pay for it in a different way

10. 4) Pay as you go, pay for what you use
Example:
Pay servers "by the hour", only the ones you use
Pay storage "per Gigabyte", only the ones you use

11. 5) Focus on your business
Automation + Better management tools
Less time is spent on repetitive tasks

12. What is
Amazon Web Services?

13. AWS Global Infrastructure

14. AWS Global Infrastructure
Edge Locations
Regions
Availability Zones

15. AWS Global Infrastructure
Edge Locations
Regions
Availability Zones

16. Amazon Cloudfront
Content Delivery Network (CDN)

17. AWS Global Infrastructure
Edge Locations
Regions
Availability Zones

18. Regions
US West US East
AP Japan
EU West
AP Singapore

19. Regions
Region: Set of multiple Data Centers
US West US East
AP Japan
EU West
AP Singapore

20. Availability Zones (AZ)
Distinct locations, insulated from failures
US West US East A B
AP Japan
A B A B C
A B
C C D EU West
A B
AP Singapore

21. Availability Zones (AZ)
Distinct locations, insulated from failures
Low latency connectivity within same Region
US West US East A B
AP Japan
A B A B C
A B
C C D EU West
A B
AP Singapore

22. Amazon Web Services
Virtual servers: Amazon EC2
Durable internet storage: Amazon S3
Virtual disks: Amazon EBS
Automated Database: Amazon RDS

23. Amazon Web Services
Virtual servers: Amazon EC2
Durable internet storage: Amazon S3
Virtual disks: Amazon EBS
Automated Database: Amazon RDS
Messaging: SQS
Virtual Private Cloud: VPC
Distribution: CloudFront
Etc.

24. No More
Data Centers?

26. Zynga.com
Creators of the most popular FB games:
Farmville, Mafia Wars, Cityville, etc.
More than 12,000 servers on AWS
CITYVILLE:
0 to 100+ Million users in just 43 days!
100% on AWS

28. NetFlix.com
More than 14 Billion USD market cap
Almost 100% on Amazon Web Services
23+ M subscribers
"AWS let us focus on innovation"

29. Dropbox.com
Most popular online backup service
100+ Billion files, 200+ Million daily
25+ Million users
100% on AWS

31. Animoto: Video App on Amazon EC2
3000 -
Number of Servers
Scaled to peak of
3,500 instances in 3 days
2000 -
Launch of
1000 - Facebook
modification
Apr Apr Apr Apr Apr Apr Apr Apr Apr
12th 13th 14th 15th 16th 17th 18th 19th 20th

32. What is unique about Amazon Web Services?

33. Flexibility, Freedom of Choice
Multiple Operating Systems (Linux, Windows, etc.)
Multiple Platforms / Databases
Multiple licensing options

34. Security

35. Scale
We operate at Large scale
Multiple Data Centers, multiple Regions
Economies of Scale -> Reduced Costs -> Happy Customers

36. Support
Basic: Forums, Technical FAQs, Service Health Dashboard
Premium: Bronze, Silver, Gold, Platinum

37. Pace of innovation at Amazon Web Services
Global Partner Ecosystem

38. Pace of innovation at Amazon Web Services

39. Start with AWS
You need an AWS account
No upfront costs
No commitments
No termination fees

40. Thank you
SIMONE BRUNOZZI
AWS Technology Evangelist, APAC
Twitter: @simon
Email: simone @ amazon.com