Allison Knaupe, SVP Digital Strategist at H+K, delivers the 4 C's of promoting your blog. Follow her on Twitter at @aknaupe.

1. So You Write Cool Stuff,
Now What?
The 4 C’s of Promoting Your Blog

2. The 4 C’s
Content Cross-Promo Connection Calculation
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3. Content

4. Opinion
Family
Sports
fashion
Expertise
Politics
Humor
food Travel
Do-It-Yourself
Pets
celebrity 4

5. Writer’s Block? Don’t Worry.
Breathe.
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6. And now for some tricks

7. Use Great Headlines
Most important part of your post
Make it tweetable (and re-tweetable)
Tips from bloggers and copywriters = formulas
work:
The Secret of _________
Here’s a Quick Way to __________
Who Else Wants _______?
Lots of advice online:
18 Resources to Help you Write Better Blog
Titles

8. For Example:
Stores Expecting Big
Lines on Black Friday

9. Or:
It’s Going to Be a Rough
Black Friday
Credit: RizzoTees.com Blog

10. Learn From Letterman
The blogosphere loves a good Top Ten
Can you present your content as a list or in a
ranking or a How To?
Top Ten
Top Five
Three Tips
How to do [blank]
How to do [blank] better
What would attract your target audience?

11. Get Re-tweeted
1. you 11. please re-tweet
2. twitter 12. great
3. please 13. social media
4. re-tweet 14. 10
5. post 15. follow
6. blog 16. how to
7. social 17. top
8. free 18. blog post
9. media 19. check out
10. help 20. new blog post
Information provided by Dan Zarella

12. Get Re-tweeted and Shared

13. Get It Out There!
Can your content be re-packaged in other easy
to share formats?
Are there different ways for John Doe (and
search engines) to find it?
How would your audience most like to engage
with your content?
Does the content include the audience’s point
of view?
Can it be made more visual?
Is it a good story?

14. Cross-Promo

15. There’s a lot out there, but you don’t have to do it all…
at least not all at once
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16. As you know, know your audience
Ari Seth Cohen
Photographer, fashion writer
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17. Add your
URL to
everything:
More tricks
Hey, offline is still a place:
• blog plaster…it’s stickers—
seriously!
• leave flyers behind
• get in event programs
Fish where the fish are:
Where is your target audience
online? Go there. And push
them to your blog with your
cool headlines, interesting
visuals, and relevant content

18. Connection

19. Reach Out to Other Bloggers
1) Reach : Let them know you’re there through direct inbox or email messaging;
comment (but not in a stalker-psycho way) on their posts
2) Relevancy is key - don’t pitch stories to other bloggers that have little or no relevance
to their blog. You’ll just be wasting their time and yours.
3) Only pitch your best posts - you will have a much higher success rate at getting a
link if you only do it with your best stuff. I would only ever do this with around 1-2% of my
posts.
4) Give them an angle – don’t just shoot the link over – tell the blogger what the story is
about and why it might be relevant to their blog. Save them a little work by showing how
the post might be interesting to their readers.
4) Keep it brief – if the blogger wants lots of details about your post they’ll click the link.
Be to the point, communicate what you need to say and then let the blogger get on with
their day.
5) Be personal – use their name, their blog’s name and show you are not just spamming
thousands of blogs with your email. 19

20. Be Sure to Mind Your P‘s and Q’s
DO:
Give credit where credit is due: provide the blogger’s handles,
hashtags, etc. if you are using some of their information in your
posts
DON’T:
Don’t sell yourself in comments, like linking to your site in their
comment section. Tacky.
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21. Calculation

27. Thank You
For more information, please contact:
Allison Knaupe
Digital Strategist, H+K
Allison.Knaupe@hkstrategies.com
@aknaupe