Discover how to enlist the people you know (employees, friends, even candidates themselves!) to turn them into proxy recruiters, mining their social networks for your next hire.

1. LEVERAGING SOCIAL MEDIA TO MAKE EMPLOYEES YOUR BEST RECRUITERS
2014

2. HOUSEKEEPING
•Slide deck and recording will be posted on hni.com
•Q&A at the end, but feel free to ask questions throughout
•Tweet @HNIRiskor using the
hashtag #hniuto win some HNI swag!

3. Thank you to our sponsors!

4. WHO’S ON THE LINE
MODERATOR:
ANDREA TARRELL
Marketing Director at
HNI
atarrell@hni.com
262.641.5813
TODAY’S SPEAKER:
GEORGE BLOMGREN
Culture Strategy Director at
The Good Jobs
george@thegoodjobs.com
414.301.3636

6. The War For Talent
It’s here!
It doesn’t look like what we expected
Need to raise the bar on every aspect of our recruiting game
Social recruiting is the perfect way…

7. A Story
Large networks
“Like” or “share” or “retweet”
Complete profiles

8. The Size of Your Networks Matter
Remove name

9. How To Grow Your Network
Facebook
LinkedIn
Twitter

10. The Next Level: Social Recruiting

12. Optimizing Your Referrals
1.The size of the bonus matters
2.How you promote the program matters even more
3.Incentivize all referrals
4.Easy access to list of openings
5.Candidate experience is critical!

13. Weekly Reminder

14. Rolepoint

15. Work4

16. Digression: Craigslist

17. Digression: Indeed

18. Leveraging Your Employees
Training employees
How and why to use social networks
The size of networks matters
Liking & sharing status updates

19. Throw A Party. Invite Social Media.

20. Honey vs. Vinegar

21. Other Benefits
Social recruiting = PR
It sends a message to smart, tech-savvy, media savvy prospective employees
Much higher open/respond rates
Higher acceptance, lower attrition
Faster time to hire, lower cost per hire
Candidates also become proxy recruiters

22. Your Digital Identity

24. The Good Jobs

25. http://www.lsswis.org/LSS/Careers/

26. The Myth Of Passive Candidates
Explorers
Tiptoers
Searchers
Networkers
Hunters
Super Passive
40%
28%
15%
9%
8%
CareerMove
BetterJob
GoodJob
Lateral
Any Job
NotInterested
(But StillUseful!)

27. Candidate Experience

28. Summary
Large social networks matter!
How to energize your employee referral program
How to leverage your employees & turn them into super recruiters
Your digital identity (and your company’s) is critical, as is candidate experience

29. The Good Jobs is a turnkey employment branding solution for attracting and retaining candidates that fit your company culture.
The first-ever Company Culture Directory, The Good Jobs helps companies quantify culture AND
turn their culture into a competitive advantage!
www.thegoodjobs.com

31. UPCOMING EVENTS
WEBINAR: Benefits Communication Bootcamp: How to Engage & Inspire at Open Enrollment
October 23, 2014-10 AM CDT-Webinar
It's time to change the game in benefits communication. Whether you're rolling out a new plan this year or trying to get employees more engaged in your current plan, this webinar will illuminate ways to dramatically improve your benefits communication, leaving employees smarter about their benefits and more appreciative of what they're getting from the company.
Safety Basics for the Non-Safety Professional
October 30, 2014-9 AM EDT-Grand Rapids, Michigan
If “safety professional” is not your primary role and you're involved with planning or communicating safety messages, this course is for you. If safety IS your primary role, this may be a good refresher course or a good resource to share with your front-line managers involved in safety efforts!
WEBINAR: Proven Strategies to Control Work Comp Costs
November 5, 2014-1 PM CST-Webinar
In this HNI webinar, attendees will discover the key to lower work comp costs. We'll explore strategies you can enact today to steer a course toward a safety culture.
2014 FMCSA and Wisconsin State Patrol Update
November 12, 2014-8:30 AM CST-Pewaukee, Wisconsin
It’s fall, the kids are back in school, and once again HNI has been able to obtain representatives from both the FMCSA and Wisconsin State Patrol for our annual FMCSA/State Patrol update.

32. MORE QUESTIONS? CONTACT US AT:
MODERATOR:
ANDREA TARRELL
Marketing Director at
HNI
atarrell@hni.com
262.641.5813
TODAY’S SPEAKER:
GEORGE BLOMGREN
Culture Strategy Director at
The Good Jobs
george@thegoodjobs.com
414.301.3636