3. Volatility Demands Strength and Agility
• Unprecedented and increasing change and volatility
• Product and technology life cycles shortening
• Competitive pressures forcing change
• Product, content and service demand
• Consumer driven data protection
• Governance, risk and compliance
• Need quick ROI
• Needs
• Faster response to change
• Make decisions based on fact
• Better ability to:
• Monitor market demand
• Match market capacity
• Unprecedented high availability
4. <Insert Picture Here>
Jorma Ollila
Chairman of Nokia
“Our experienced and unique way of
operating is what we see as
increasingly putting us ahead of the
competition. As we move forward in
this complex industry, winning will
be less about what we do and more
about the way we do it.”
5. Top CIO concerns
• Security and privacy of data
• Maximum availability
• Change without risk
• Cost effective management that business understand
• Customer and business insight
• Dealing with massive data volumes
7. Data Protection
Data Security Challenges
Protecting Access
to Application Data
Database Data
Monitoring Encryption
De-Identifying
Information for Data
Sharing Classification
8. Oracle Database Security
Solutions for Privacy and Compliance
Database Vault
Configuration Advanced
Management Security
Total Secure
Recall Backup
Audit Label
Vault Security
Data
Masking
9. Oracle Database Security
Key Benefits
• Full Data Security Lifecycle Support
• Security transparency
• Security backed-in
• No application changes required
• Easy script based packaging
• Support existing applications
• Flexibility for customization
• Minimal performance impact
11. The HA / DR World According To:
Forrester Research
Jan 08
12. The HA / DR World According To:
Oracle Customers
Requirements Solution Profile
Support outages Any type, anywhere
Typical recovery time Seconds to minutes
Testing frequency Whenever
Typical data loss Zero or seconds
Complexity in deployment Simple
Stack integration required Pre-integrated
ROI Demonstrable
13. Enterprise Grid – Key Drivers
• Better decisions faster
• Improve Infrastructure QoS
• Faster response to changing business priorities
• More agile Infrastructure
• Reduced IT costs
• Better Utilization
• Reduce excess capacity Data Sales ERP Custom
Warehouse Application Application Application
• Less administrative burden
Middleware Server Clusters
Database Server Clusters
Storage Clusters
14. Enterprise Grid
Next Generation Data Centre
• Dynamic Infrastructure
• Dynamically adapt to changing business requirements
• Policy-based automation to meet defined service level
objectives
• Fast provisioning and deprovisioning of resources as needed
• End-to-end Application Quality of Service management
• End-To-End Optimization
• Sharing and optimization of resources across entire stack
• Move applications and workloads around the entire grid
• Tools manage the entire infrastructure
• Tiers communicate and negotiate with each other to deliver
service level objectives
15. Oracle Enterprise Grid
Solutions for a Dynamic Infrastructure
Fusion
Middleware
Real
Application
Clusters
Grid Control
Automatic
Storage
Management
16. Oracle Enterprise Grid
Key Benefits
• Better information faster
• Perform more work with fewer resources
• Spread work across resources
• Access to resources on demand
• Faster response to changing business priorities
• Instantly and dynamically realign IT resources as business
needs change
• Reduced IT costs
• Improve utilization of existing resources
• Utilize less expensive commodity platforms
8
18. Systems and Applications Management – Key Drivers
Getting More Value From Business Apps
Challenges in availability and costs
• Budget
• 60% - 70% of IT budget is spent on
systems & labor**
• Downtime
• 90% of application failures have major
impact on business*
• Productivity
• Opportunity to increase IT Staff
productivity over 30%*
• Compliance
• 40% of CIOs surveyed cite lack of
automation tools*
* Enterprise Management Associates, 2007
** CIO Magazine, 2007
19. Top-Down Application Management
• Manage the whole application
NOT just pieces of it
• Active Performance
management with
accelerated detection,
diagnostics and remediation
• Application Lifecycle
Management: Test-Deploy-
Maintain
20. Oracle Enterprise Manager
Solution for Top Down Systems and Application Management
Oracle Real User Experience
Enterprise
Manager
Packaged & Custom Apps
Superior User Experience
Dashboards Top Benefits
Service Level SOA and Middleware Better App Performance
Management
Improved Compliance
Database
Performance
Management
Lower Operations Costs
Provisioning Host, OS, Storage, Network
CMDB
22. The Exponential Growth of Data
• Gartner - Rate of data collection nearly doubling every
year!
• Winter Corp - Data Warehouses Growing Rapidly
Tripling In Size Every Two Years
23. The Exponential Growth of Data
Unstructured Structured
Data Data
Regulatory Business
Compliance Intelligence
Mergers Data
Acquisitions Consolidation
24. Oracle’s Leading Position
Number 1 in Data Warehousing!
Teradata
Other
11.7%
12.5%
Microsoft
14.8%
Oracle 39.3%
IBM
21.7%
Source: IDC, Aug 2008 – “Worldwide Data Warehouse Management Tools 2007 Vendor Shares”
25. Data Warehouse Approaches
• “Brainy Software” approach - use smart
database software to minimize the need for
hardware
• OLAP, Bitmap Indexing, Join indexing,
Materialized Views, Result Caches, Range
Partitioning, etc.
• “Brawny Hardware” approach - use powerful
hardware to perform brute-force scans and
joins
• Brawny hardware approach only works if the
rate of scanning data scales with size of data
26. The Brawny Hardware Challenge
Storage Data Bandwidth
• Current warehouse deployments often have bottlenecks limiting the
movement of data from disks to servers
• Storage Array internal bottlenecks on processors and Fibre Channel Loops
• Limited Fibre Channel host bus adapters in servers
• Under configured and complex SANs
• Pipes between disks and servers are 10x to 100x too slow for data size
27. Solutions To Data Bandwidth Bottleneck
• Ship less data through pipes
• Add more pipes
• Make pipes bigger
29. Oracle is in the system business
The Oracle Exadata Storage Server
30. Exadata – A New Architecture
Breaks Data Bandwidth Bottleneck
• Exadata Ships Less Data Through Pipes
• Query processing is moved into storage to
dramatically reduce data sent to servers
while offloading server CPUs
• Exadata has More Pipes
• Modular storage “cell” building blocks
organized into Massively Parallel Grid
• Bandwidth scales with capacity
• Exadata has Bigger Pipes
• InfiniBand interconnect transfers data 5x Exadata Moves a Lot
faster than Fibre Channel Less Data a Lot Faster
31. Oracle Grid Computing Architecture Add Capacity – On
Demand – One Server At A Time
Exadata Storage Server Grid Oracle Database Server Grid
34. HP Oracle Database Machine
• Integrated data warehouse solution
• Database Server Grid
• Storage Server Grid
• Software installed and configured
• Extreme Performance
• 10-100X faster than conventional DW systems
• Enabled by Exadata Storage
• Unlimited Scalability
• Add racks for more data and performance
• Enterprise-Ready
• Complete data warehouse functionality
• Enterprise-level availability and security
• Enterprise-level software and hardware support
Runs Oracle 11g
35. In Summary
• Two new products from Oracle
• HP Oracle Exadata Storage Server
• HP Oracle Database Machine
• Extreme Performance
• At least 10x faster than current data warehouse
• Unlimited Scalability
• Linear scale-out storage, data bandwidth and processing
• Enterprise Ready
• Hardware from HP and software from Oracle
• All software pre-installed and configured ready to run
36. HP Oracle Database Machine:
The next step in DW Hardware Solutions
Custom Reference Optimized HP Oracle
Configurations Warehouse Database
Machine
• Complete Flexibility • Documented best- • Scalable systems • Highest performance
practice pre-installed and pre-
• Any OS, any platform configurations for • Pre-installed and pre-
data warehousing configured: ready to configured
• Easy fit into a run out-of-the-box
company’s IT • Sold by Oracle
standards
37. HP Oracle Database Machine 10x faster
• Please come and see at the Oracle booth (G3)
• Test whether YOU are 10x faster!
• Test and win a Nintendo Wii!
