Learning professionals struggle with aligning learning goals with the goals of the business. Learning has to mitigate and address concerns and meet the needs of the business. Movie theater company Cinemark has met the challenge head-on and has seen success since in doing so. Webinar can be viewed here: https://goo.gl/URG4m7

1. L E A R N I N G W I T H A P U R P O S E
H o w t o a l i g n l e a r n i n g s t r a t e g i e s w i t h y o u r c o m p a n y ’ s b u s i n e s s g o a l s

2. A B O U T U S
Sid Srivastava
SVP, Human Resources
Brandon Hobby
Director, Organizational Capability
Cinemark, 2 years
GE, 10 years
Coca-Cola, 7 years
Experience: HR Business Partner, OD
and Talent Development
Cinemark, 23 years
Experience: Human Resources,
Operations, Technology and Loss
Prevention Audit Teams

3. A B O U T C I N E M A R K
41 States
Cinemark Domestic Theatres
Cinemark International Theatres
15 Countries
#1 Exhibitor in Argentina and Brazil with ~30% Market Share
275 Million 2017 Worldwide Attendance
$3 Billion 2017 Annual Revenue
#1 or #2 Top theatres in 75% of the Top 25 U.S. Markets

4. C I N E M A R K T E A M
28,000 Worldwide Employees
9 Months Average Employment for a
Part-Time Employee
100% Frontline Employee turnover per year
20+ years Average tenure for Management

5. C I N E M A R K S T R AT E G I C I N I T I AT I V E S
As of June 30, 2018,
51% of our U.S. theatres
feature Luxury Lounger
seating
Luxury Loungers
Recliner Seating
Private Label Premium
Large Format
Enhanced Food
and Beverage
Loyalty Programs
and Subscriptions
248 global auditoriums,
100% THX certified
9.7% of worldwide Box
Office
As of June 30, 2018,
64% of our U.S. theatres
feature enhanced food
and beverage items
including 35% serving
alcohol
As of September 13,
2018, 400,000 Active
Members, representing
1,200 Members per
theatre

6. C I N E M A R K S T R AT E G I C I N I T I AT I V E S
Learning Objectives
• Extraordinary Guest experience to drive attendance
• Invest and grow a “AAA” circuit
• Deliver consistent industry leading results
• Guest Services Training
• Leadership Development
• Cinemark Movie Club
Strategic Objectives

7. T R A I N I N G
Guest Services Training
Goal Improve the Guest Services capability of our Employees
and increase our overall Guest Satisfaction score.
Result Train over 20,000 Employees on how to use the Guest
Service actions.
Outcome New Hire Employees overwhelmingly rated the new
training experience an average of 4.8 / 5 or 96% satisfaction.
I pre-purchased tickets for myself and some friends. After working a very long day, I arrived to the theatre at night, and the tickets that I
had purchased were for 11:10pm the previous night. I was very sad about this, but your amazing team went above and beyond for me
and my friends. They not only let us see the movie, it was even in our own theatre! This has made me a loyal Cinemark customer for a
very long time!

8. T R A I N I N G
New Initiatives
Cinemark Movie Club
Business Objective Be the first Motion Picture Exhibitor with a
Subscription Program.
Challenges Due to the secretive nature of the program, we had to
successfully train all Domestic Employees in less 2 weeks.
Success Exceeded target goal of 250K Members within the first 6 months.
We are on a path to exceed target by 150% to 500K Members.

9. T R A I N I N G
Leadership Development
Ignite Developing new Frontline Leaders at Cinemark
In-house program created in partnership with Operations focusing on
Situational Leadership, Business Communications, Business Acumen and
Time Management
Focus Developing Director level and above Leaders at Cinemark
Partnered with Franklin Covey, “4 Imperative of Great Leaders”
Cinemark Learning Academy Emerging Leaders at Cinemark
Action Learning Group projects sponsored by the Executive Team

10. T R A I N I N G
Learning and Communication
Spotlight The Cinemark LMS powered by Wisetail

11. P O S T T R A I N I N G
Feedback Get it continuously.
Post-training effectiveness How to
improve the experience and make it better.
• Keep it alive and building multiple learning
events
• Business post-communications (training is
not an HR event), driven by the various
leaders (CEO, CFO, Operations, etc.)
Analytics / Reporting Use them to improve
compliance.
Forgetting Curve
Refresh periodically with
follow-up

12. S U M M A R Y
Be Agile Use this approach in product development with internal Customers.
Business impact Partnership with Operations on learning products improves
the success rate.
Business sponsored Ensure the business needs the product and we create
buy-in.
• More time may be spent up-front in the buy-in stage, but the end result will
yield results
Product development Creative, contemporary and use current technology
Quality vs. Quantity Do less, but do it well.

13. T H A N K Y O U