The document summarizes key hotel performance trends in Europe presented by Oliver Terry of STR Global. Some of the main points include:
- International tourist arrivals to Europe are forecast to grow in 2015.
- Southern and Eastern Europe saw the strongest RevPAR growth in 2014 driven by increases in both occupancy and ADR.
- Three of four European regions have returned to pre-financial crisis peak ADR levels.
- The UK saw strong growth outside of London, with regional markets like Manchester and Glasgow experiencing over 10% RevPAR growth. London growth was slower at 3.3% for the year.
- The UK pipeline is led by economy and midscale hotels, with London continuing to see strong development.
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Oliver Terry - HSMAI Europe
1. STR Global 2015 www.strglobal.comwww.strglobal.com
HSMAI – Europe Revenue Conference
Global Hotel Performance Trends
Oliver Terry
Director of Data Services
London - Jumeirah Carlton Tower
24th February 2015
2. STR Global 2015 www.strglobal.com
Agenda
• Global Overview
• European Trends
• UK & London Trends
• Europe Pipeline
• Europe Forecast
3. STR Global 2015 www.strglobal.com
Our Coverage
50,000 Hotels & 6.75 Million Hotel Rooms
5. STR Global 2015 www.strglobal.com
Global & Europe: International Tourists Arrivals
# of international tourist arrivals worldwide and into Europe, in millions
563
Europe
2013
Global
1,087
605
Europe
2015 f
Global
1,187
531
Europe
2012
Global
1,035
583
Europe
2014
Global
1,132
6. STR Global 2015 www.strglobal.comSTR Global 2014 www.strglobal.com
RevPAR % Change Map
December 2014 YTD, Constant Currency USD, Europe in EUR
+8.2% +5.0% € +3.7%
+0.5%
+4.8%+18.3%
+14.6%
+2.6%
7. STR Global 2015 www.strglobal.com
Spotlight Europe – What’s Driving European RevPAR?
Market performance RevPAR, December 2014 YTD, CC€
Occupancy -3.0%
Eastern EuropeNorthern Europe
ADR &
Occupancy +7.7%
Occupancy +2.6%
Western EuropeSouthern Europe
ADR &
Occupancy +7.4%
8. STR Global 2015 www.strglobal.com
RevPAR: 3 of 4 Back to Peak
12MMA ADR; Total 2007 – Total 2014 (indexed to 2007)
0,6
0,7
0,8
0,9
1,0
1,1
1,2
20142013201220112010200920082007
Europe Eastern Europe Northern Europe Southern Europe Western Europe
9. STR Global 2015 www.strglobal.com
Europe Room Supply/Demand % Change
12 months moving average Jan 2006 to December 2014
-8 %
-6 %
-4 %
-2 %
0 %
2 %
4 %
6 %
8 %
2006 2007 2008 2009 2010 2011 2012 2013 2014
Hundreder
Supply % Chg Demand % Chg
10. STR Global 2015 www.strglobal.com
Europe: 17 consecutive growth months
RevPAR Percent Change, January 2001 – December 2014, in EUR
-30 %
-20 %
-10 %
0 %
10 %
20 %
2001 2003 2005 2007 2009 2011 2013
Hundreder
17 months of growth
9/11
SARS Global Financial crisis
11. STR Global 2015 www.strglobal.com
RevPAR %Chg
YE 2014 % Chg, Demand and RevPAR, Lux & UpperUp, in Local Currency
-15 % -10 % -5 % 0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 %
Athens
Glasgow
Madrid
Brighton
Lisbon
Vienna
Manchester
Amsterdam
Brussels
Dublin
Edinburgh
Belfast
Rome
Berlin
London
Helsinki
Paris
Monaco
Warsaw
Moscow
Hundreder
Demand RevPAR (LC)
12. STR Global 2015 www.strglobal.com
European Markets Occ, ADR
0 €
50 €
100 €
150 €
200 €
250 €
300 €
40 %
45 %
50 %
55 %
60 %
65 %
70 %
75 %
80 %
85 %
90 %
Occupancy ADR
December 2014 YTD, in Euro
Southern & Eastern Europe Western & Northern Europe
13. STR Global 2015 www.strglobal.com
European Markets Occ, ADR % Chg
December 2014 YTD, in local currency
-15 %
-10 %
-5 %
0 %
5 %
10 %
15 %
20 %
25 %
Occupancy ADR
Southern & Eastern Europe Western & Northern Europe
14. STR Global 2015 www.strglobal.com
Europe Classes Occ and ADR
€0
€50
€100
€150
€200
€250
€300
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
Luxury Upper Upscale Upscale Upper Midscale Midscale &
Economy
Occ 13 Occ 14 ADR 13 ADR 14
+3.9
+2.8
+1.5
+8.9
+4.1
+1.2 +2.8+0.7 +3.3+1.8
2013 vs. 2014, Percent % Change, in European Euro
15. STR Global 2015 www.strglobal.comwww.strglobal.com
UK & London 2014 Trends
“Regional UK steals the headlines with an
outstanding year”
16. STR Global 2015 www.strglobal.com
UK Key Markets
YE 2014, RevPAR %, £
3.3%
London
7.2%
Aberdeen
4.8%
Belfast
10.3%
Manchester
14.5%
Cardiff
6.4%
Edinburgh
11.1%
Birmingham
23.0%
Glasgow
12.6%
Leeds
12.7%
Plymouth
8.0%
Total
UK
10.5%
Regional
UK
3.3%
London
17. 2015 STR Global www.strglobal.com
-40 % -20 % 0 % 20 % 40 %
2011
2012
2013
2014
London
Group Transient
Group is supporting the growth in Regional UK
Transient & Group RevPAR % Change, £
-10 % 0 % 10 % 20 % 30 %
2011
2012
2013
2014
Regional UK
Group Transient
18. STR Global 2015 www.strglobal.com
Regional UK experienced a more prolonged decline before recovery
July 2008
Sep 2009
Sep 2010
Aug 2012 Dec 2014
£100
£105
£110
£115
£120
£125
£130
£135
£140
£145
78 % 79 % 80 % 81 % 82 % 83 % 84 %
January 2007 – December 2014, 12 Month Moving Average, Occ & ADR
Sep 2008
Jun 2010 Mar 2012
Dec 2012
Dec 2014
£58
£59
£60
£61
£62
£63
£64
£65
64 % 66 % 68 % 70 % 72 % 74 % 76 %
London Regional UK
Growth
Recession
Recovery
May 2014
23. STR Global 2015 www.strglobal.comwww.strglobal.com
London 2014
“A good year with a soft middle!”
24. STR Global 2015 www.strglobal.com
83.0%
2014
82.5%
2013
80.7%
2012
London - Occupancy Consistently Growing
Occupancy 2012 - 2014
25. STR Global 2015 www.strglobal.com
London – Occupancy Trends
Monthly Occupancy, Jan -Dec 2014
60 %
65 %
70 %
75 %
80 %
85 %
90 %
95 %
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2013 2014
27. STR Global 2015 www.strglobal.com
London – ADR Trends
Monthly ADR, Jan -Dec 2012, 2013, 2014
£100
£110
£120
£130
£140
£150
£160
£170
£180
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2013 2014
28. 2015 STR Global www.strglobal.com
Outer London Submarkets Dominating RevPAR Growth
RevPAR growth, 2014 over 2013, GBP
Docklands/
Greenwich
Earls Court/
Kensington/
Chelsea
Knightsbridge/
Pimlico/Victoria
London West
End
North Central
London
Outer London
East
Outer London
North
Outer London
South
Outer London
West
Paddington/
Bayswater/
Notting Hill
South Central
London
The City/
Shoreditch
0 %
2 %
4 %
6 %
8 %
10 %
12 %
14 %
16 %
29. STR Global 2015 www.strglobal.comwww.strglobal.com
Pipeline
“UK leads Europe in supply growth!”
30. STR Global 2015 www.strglobal.com
Europe – Pipeline, Top 10
0 100 200 300 400 500 600 700
United Kingdom
Russia
Germany
Turkey
France
Poland
Italy
Netherlands
Spain
Switzerland
Tusener
Existing Pipeline
January 2015 Report, Pipeline by Room Count
31. STR Global 2015 www.strglobal.com
United Kingdom Pipeline
January 2015 Pipeline Report, Under Contract, Room Count
0 20 40 60 80 100 120 140 160
London
Northwest England
Southeast England
Scotland
Southwest England
West Midlands
Yorkshire & Humberside
Northeast England
East England
East Midlands
Wales
Northern Ireland
Tusener
Existing Pipeline
32. STR Global 2015 www.strglobal.com
United Kingdom Pipeline by Chain Scale
January 2015 Report, Pipeline by Room Count
1 % 7 %
14 %
17 %
3 %
18 %
40 %
Luxury Chains
Upper Upscale Chains
Upscale Chains
Upper Midscale Chains
Midscale Chains
Economy Chains
Unaffiliated
33. STR Global 2015 www.strglobal.com
Accumulated room count growth by class; YE 2004 – December 2014
2.9%
CAGR
2.3%
CAGR
1.2%
CAGR
1.1%
CAGR
1.2%
CAGR
1.6%
CAGR
0 % 5 % 10 % 15 % 20 % 25 % 30 %
Economy Class (120K)
Upper Midscale Class (90K)
Upscale Class (79K)
Upper Upscale Class (59K)
Midscale Class (48K)
Luxury Class (12K)
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Room Count Growth by Class
Regional UK
34. STR Global 2015 www.strglobal.com
+9.7%
+9.6%
+12.8%
+5.0%
+5.7%
+4.0%
0 500 1 000 1 500 2 000 2 500 3 000 3 500 4 000 4 500 5 000
Economy Class
Upscale Class
Upper Midscale Class
Upper Upscale Class
Midscale Class
Luxury Class
London Pipeline by Class – Economy also leads the way in rooms
January 2015 Pipeline Report, Pipeline Under Contract
35. STR Global 2015 www.strglobal.comwww.strglobal.com
Europe Forecast
“Southern Europe continues to lead the way”
36. STR Global 2015 www.strglobal.com
Market Forecast - Europe
RevPAR growth 2015, November 2014 edition
37. STR Global 2015 www.strglobal.com
Market Forecast - Europe
Occupancy & ADR % Change 2015, November 2014 edition
AMS
ATH
BAR
BER
BRU
BUD
COL
DBL
DUS
FRA
HAM
MAD
MIL
MOS
MUC
PAR
PRA
ROM
STU
VIE
WAR
ZURLON
-8 %
-6 %
-4 %
-2 %
0 %
2 %
4 %
6 %
8 %
-4,0% -3,0% -2,0% -1,0% 0,0% 1,0% 2,0% 3,0% 4,0% 5,0% 6,0%
ADR%Change
Occupancy % Change
38. STR Global 2015 www.strglobal.com
Market Forecast - UK
RevPAR growth 2015, November 2014 edition
40. STR Global 2015 www.strglobal.com
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Oliver Terry
+44 (0)207 922 1930