2. MOBILE ADVERTISING
The mobile phone has become a
fundamental part of the life of the consumer,
a necessity.There is simply no other device
which spends more time with the consumer.
91% of consumers have their cell phone
with them 24 hours a day.
6 out of 10 people sleep with their mo-
bile phone.
All of this transforms mobile into a very
attractive marketplace. It represents an
opportunity for brands to establish more
effective communication strategies within
a new medium which provides invaluable
insight into consumer behavior.
Direct, personal, and immediate.
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ADS Media Kit 2011
3. HUNT Mobile Ads
We are the leading company in the region
advancing alongside the rapid growth of the
mobile advertising industry. Advertisers that
today plan and invest in mobile know that
partnering with a strong mobile advertising
network is the key to running a successful
mobile campaign.
HUNT is made up by a team with an
unparalleled background. The management,
founders, advisors and investors have built
and directed important entertainment and
mobile marketing companies, as well as
online advertising networks in the region.
WE KNOW MOBILE,
ADVERTISING, and
TECHNOLOGY.
Hunt is not simply testing out mobile
advertising, Hunt is delivering mobile
advertising today, and every day to our
advertisers.
Hunt is Mobile,
HUNT is Advertising.
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4. HUNT’s REACH
Hunt delivers the largest mobile reach in Latin
America, with headquarters in Argentina,
and offices in the US, Mexico and Brazil, and
servicing all countries in between. In Latin America, mobile
phone penetration is
86%
We know how important it is for an advertiser
to reach their target market, and we know
how to reach these consumers within their
mobile universe. That being said, we’ve built
the deepest and broadest mobile advertising
network in the region.
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ADS Media Kit 2011
5. O U R S O LU T I O N
HUNT provides innovative solutions to advertisers looking for both branding
and performance campaigns, an efficient distribution channel for application
developers, and revenue opportunities for mobile site owners.
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ADS Media Kit 2011
6. OUR SOLUTION
Hunt is at the forefront of the mobile
advertising industry. Which ever mobile
strategy our client decides to implement, we
have the information, the know-how, and the
technology to execute the best solution for
each particular objective.
Our products were built to adapt perfectly to
the demands of our clients, with the ability
to optimize performance of specific actions
within the mobile internet .
Additionally we also offer the following
integrated services:
> Advertising in WAP > Advertising via SMS
publishers and portals Messenger(*).
Various advertising formats Where text advertising
(fixed banner, animated, is incorporated into the
WAP push, video) can be body of the Personal SMS
incorporated into WAP/ messages from one user
Mobile Portals. to another
(*) Service provided by each one of the mobile operators/carriers in the region. Subject to the availability in each country and by each carrier. The
operator reserves the right to utilize their database and the final decision regarding authorization regarding if messages will be sent.
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ADS Media Kit 2011
7. OUR OFFERING
Hunt Mobile Ads offers various services which cover the entire value
chain of mobile advertising, providing support to advertising agencies,
as well as to the publisher side, and to developers who seek to monetize
their inventory.
WE CONNECT WE CAPTURE
publishers, advertisers, users and create and manage databases for
mobile operators clients
WE MANAGE AND DELIVERY AND
MONETIZE OPTIMIZATION
advertising inventory for WAP,
lof advertising campaigns
Mobile Web Portals, and messaging
Reporting and control
In an environment which has a To do this, HUNT has one of the
tendency to maximize the potential largest inventories of WAP sites,
of micro segmentation by utilizing Mobile Sites and Applications in
targeting capabilities such as both Latin America and the US
geographic location and specific Hispanic Markets, which together
consumer behaviors, mobile is the allow us to satisfy the needs of any
perfect platform in which to create advertiser.
further levels of segmentation.
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ADS Media Kit 2011
8. SEGMENTATION
Whether you need to reach a first time
homebuyer, a teenager looking to purchase their
first pair of contacts via a mobile application, or
a soon to be married couple looking to book their
honeymoon, HUNT can reach the appropriate
target.
Having the largest reach in Latin America and
the US Hispanic market allows us to create and
target mobile audiences at scale.
Our segmentation capabilites include:
> Audience - Demographic
> Geographic - Country
> Carrier – Mobile Operator
> By Handset / By Brand / OS
> By Handset Features
> Applications and Sites
> Age of Handsets
> Time of day / Day of the Week
> Location Based
> Wi-Fi
> Frequency
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9. MOBILE ADVERTISING IN
MOBILE INTERNET
At HUNT, we work together with our clients to find the best way to realize their
mobile advertising objectives.
Whether a branding campaign where the objective is to position the product, or a
performance campaign where the client is looking to increase subscriptions, Hunt
delivers the appropriate mobile strategy.
Mobile Strategies include:
APP DISPLAY PUSH SEARCH
ADS NOTIFICATIONS ADS
SMS ADS WAP DISPLAY
ADS
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10. I M P L E M E N TAT I O N S
Our Adserver manages mobile campaigns within the specific channels which offer
maximum impact and performance. At HUNT, we are pioneering interactive mobile
advertising campaigns.
LANDING PAGE CLICK TO PLAY VIDEO
CLICK TO CAPTURE OPT-IN CLICK TO CALL
CLICK TO SURVEY CLICK TO DOWNLOAD
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11. INVENTORY MANAGEMENT FOR
ADVERTISING & ADSERVING
In order to manage the mobile inventory of a campaign, HUNT has an
Adserver that allows direct access and real time management, controlling
at all times the delivery and targeting options of the mobile campaign.
Our Adserver is able to control:
1 2
The CREATION and SEGMENTATION DEFINING THE TYPE OF
of banner inventory for mobile BUSINESS MODEL
advertisers CPM, CPC or CPA o CPA.
3 4
ASSIGNING VOLUME DEFINING THE NUMBER OF
IMPRESSIONS BY CAMPAIGN.
DISCOUNTS agreed upon by the
BY PROJECTING INVENTORY
client. for clients
5 6
PROVIDE INFORMATION MANAGEMENT OF SMS Capacity
regarding the availability of to define which users will receive
inventory for clients these messages and the
frequency (*).
(*) Service provided by each one of the mobile operators/carriers in the region. Subject to the availability in each country and by
each carrier. The operator reserves the right to utilize their database and the final decision regarding authorization regarding if
messages will be sent.
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ADS Media Kit 2011
12. CREATION OF MOBILE PORTALS (*)
What is a WAP portal? What is mobile Internet? It’s your space on
the mobile network.
In the late 90’s, companies recognized the
opportunity to reach users directly via the
Internet, and started to create their own online
initiatives.
Given that today the number of users that can
access information via their mobile handsets
basically duplicates that of those accessing via
a fixed internet connection, advertising in the
mobile medium is a necessity.
As in web; WAP sites, or mobile sites are
a medium which allow for advertising and
creative campaigns related to marketing.
At HUNT, we design, create and manage WAP
Sites and Mobile Sites, and redirect traffic to
these sites via banners, SMS Pull, etc.
(*) Services provided through HUNT’s CMS platform or via third parties, depending upon the type of product to be developed. This
development have may an additional cost to the mobile advertising campaign.
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13. MOBILE
APPLICATIONS (*)
New experiences for the user;
useful and personal.
Mobile phones offer a wide market for content
and mobile services. This includes a great
variety of applications such as: Games,
Music, Video, Photos, Messaging
HUNT develops customized content platforms
for Java, Symbiam, Android, Blackberry,
Python, Flash Lite, BREW and iPhone.
We work under several business models
for applications, free applications (to the
end user) that are funded by advertising,
advergaming, with the opportunity to insert
your advertisement via a gaming format
Marketing campaigns are managed and
administered by our ad serving platform and
via this platform we can segment the target
audience and achieve an important reach and
frequency for advertisers or publishers.
(*) Services provided through HUNT’s CMS platform or via third parties, depending upon the type of product to be developed. This
development have may an additional cost to the mobile advertising campaign.
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ADS Media Kit 2011
14. FORMATS
The MMA (Mobile Marketing Association), an entity that regulates the business of
Mobile Advertising worldwide, has a number of standard formats for the development
of mobile advertising.
The objectives of the advertiser (recognition and branding, customer acquisition,
promotion and sales, information capture, retention and return) determine the most
appropriate format in the mobile, whether it’s in Ads SMS, WAP Display Ads, Search
Ads, App Display Ads or Push Notification.
They are:
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16. HUNT Mobile Ads
management team:
> Diego Martínez Núñez, Presidente & CEO
With over 15 years experience in the areas of Marketing, Communications and Digital Business Development, Diego holds
his Marketing degree from the University of CEMA. He was Founder and Director of By-Cycle, Argentina a mobile marketing
entertainment company. By-Cycle, founded in 2002 was acquired in October 2007 by the Italian group Buongiorno, the
worldwide leader in mobile entertainment industry, where Diego took on the role of Executive Director for the Southern
Cone. As an entrepreneur, Diego’s core interests lie in developing start-ups into successful companies both nationally and
internationally, and in particular, in the Latin American market. His prior work experience includes: General Director of Havas
Digital (MediaContacts,Argentina) Marketing Manager at Teleglobe Communications Corporation - Bell Canada and Head of
Marketing and Communications at INTERGRAM a US based corporation.
> Alejandropreviously served as President of the Southern Cone region for Buongiorno, an Italian multinational company, and
Alejandro
Sas, Vicepresidente & CCO
the recognized worldwide leader in the mobile entertainment industry. He also served as the founding father and President
of Mobile Monday in Buenos Aires. Alejandro was one of the first entrepreneurs in Argentina to work in mobile marketing
when in 2002, along with a group of partners, he launched By-Cycle, which was later acquired by Buongiorno Group.
Alejandro held previous posts as Sales Director of Starmedia (Argentina) and was involved in television with such companies
as Endemol, Estudio Mayor and Canal 9.
> Gastón Bercún, COO & CFO
Lawyer, entrepreneur and investor, Gaston is currently Director and Founder of Geelbe, the most important invitation only
(private sale) online shopping club in Latin America, with operations in Argentina and Mexico. He is a Business Angel at
Likexo and an Angel Investor at VU Security. Previously, he was founder and CEO of DerechoGratis.com, the first law portal
in Argentina, which he sold in 2002. He was president of the Latin American Institute for Electronic Commerce between
2005 and 2008 and was Director of the Chamber of Electronic Commerce Argentina between 2002 and 2008. He studied
law at the University of Buenos Aires and holds a Master in Law and Economics with a concentration in Finance from the
Universidad Torcuato Di Tella. He has also been invited to speak at the Master of ebusiness Management program with the
Univeristy of Salvador in Argentina, as well as at numerous events related to law and technology.
> Advisory Board:
. Ariel Arrieta
. http://ar.linkedin.com/in/aarrieta
. Damián Voltes
. http://ar.linkedin.com/in/damianvoltes HUNT Mobile Ads is the leading mobile
. Santiago Pinto Escalier advertising network specializing in the
. http://ar.linkedin.com/in/santiagopinto
. Alejandro Guerrieri Latin American and US Hispanic markets,
. http://es.linkedin.com/in/aguerrieri which offers solutions to discover, build
brands and monetize the mobile internet.
> Corporate Headquarters
Buenos Aires - Argentina
Mobile handsets represent a new and
fundamental platform for communication,
Tel. +54 (11) 4899 0449
info@huntmads.com and HUNT develops the tools so that
any business in the region can take
@HUNTmads advantage of these possibilities.
facebook.com/huntmads
HUNT was created in early 2010, when a group
linkedin/company/huntm.ads of mobile and internet visionaries embarked
upon their journey to develop a mobile
> Other Offices:
Brazil
advertising business in Latin America.
México
USA
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