Matt Alford, one of our supremely talented UX designers, headed to San Francisco for the Interaction15 conference. Here's a peak into some of the most captivating findings from the conference on UX and interactive design.

1. my name is matt alford
human being / ux designer

2. I flew to san francisco

4. @

6. ETHICS

7. Designers are privileged. Our problems are
solving other people's problems.

8. design for meaning.

9. technology should not distract people from living
in the moment and connecting with others.
THE FACEDOWN GENERATION.

10. It’s important to try to solve the right kinds
of problems.

11. compassion check instead of spell check.

12. software is abstract.
make it come into the real world.

13. don't design things to be like slot machines.
people get hooked.

14. move from time spent to time well spent.
we lose our desingerness trying to meet KPIS.

15. http://zurb.com/triggers
behavioral psychology -
we should use this
(responsibly)

16. constraints imply ethics.

17. Fairness, accuracy & ethical strictures will make your brand
stand apart.

18. “We wanted to make the best for the most for the least.”
-Charles Eames
(a different set of values)

19. brand is no longer static - it's about participation - both ways.

20. SELLING DESIGN
http://www.slideshare.net/mikemonteiro?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview

22. PRESUMPTIVE
DESIGN WORKSHOP

23. Basically reverse your thinking.

24. change the order
of these.

25. design to fail.
make assumptions explicit.
the faster you go the sooner you will know.
have fun.

26. make teams of 8 or less

27. cross pollinate.

30. creation session.

33. engagement session.

34. the perception of the objects must shift in the
consumer’s mind.

35. THE FUTURE OF
TECHNOLOGY

36. VR - AI seemed weird but are almost there now.

37. the environment will adjust to you in the future.
it will be like magic.

38. no more screens
make life more immersive

39. shoes that power the city.
https://vimeo.com/119365621

40. we keep creating another window into the internet. we
need less screens. things are getting kind of
schizophrenic. no more screens.

41. TEAMS AND
ORGANIZATIONAL
CHANGE

42. things are going to get weird in UX organizations

43. "anything i recommend to you, you won't be
able to implement it now."
UX goes in and says you need to fundamentally
change your point of view, or your operations.
this can be hard.

44. user experience org maturity model

46. deep conversation isn’t
normal. it should be.
get deeper with people.
listen to each individual, one
to one.

47. “We need to
understand
people’s thinking
process, asking
to understand is
not push back or
rebellion, it's
collaboration.”

48. if we understand someone we can support them better.

49. know the steak holdersinfo needs, let
them be ready and informed.

50. know the steak holders info needs, let
them be ready and informed.
communicate vision differently depending
on where you are in the product lifecycle.
use artifacts to communicate the vision.
create a vision wall for PMs
roadmaps for the executives
user stories and wireframes for developers
The documentation that lives after the project.
how do we help people understand the
dependencies between things.

51. healthy disagreement is really
important for creative ideas.

52. plan for disagreement.

53. understand and navigating -
1. recognize transitions when they are happening.
2. understand how resistance and uncertainty work.
3. how you work with transitions as a process.

54. people don't resist change they resist being changed.

55. think of something you have shame of, then tell the
person next to you what that is.

56. No.

57. resistance and uncertainty.

58. transition is a process.
it’s about emotional processing.

63. embrace ambiguity.

65. This is brilliant and horrifying at the same time.

67. "The medium is not the message. The
medium is just the medium."
Shift the conversation from talking about
what technology can do and make it about
the content.

69. creative ideas include novelty.
novelty triggers uncertainty.
uncertainty triggers resistance.
this may happen unconsciously.
no one will admit they are scared of creativity.

70. don’t try to be like these guys.

71. think like a designer.
cultivate meaning.

75. THE END
@ma_ttttt