presentation styles

2. INFORMATIVE
0 These presentations are brief and to the point.
0 These generally stick to the facts and avoid
complicated information.
0 Usually used to describe facts – usually best for other
experts.
0 Organized from most important topics to the least.
Best for breaking big information down into small.

3. Examples
0 University Lectures
0 School Classes
AND
0 Research Results

4. INSTRUCTIONAL
0 These presentations give specific directions or orders.
0 It is designed to teach something completely new to
the audience.
0 Very thorough, and usually takes a long time.
0 It may also include all the theory and knowledge from
the basic steps to checking the audience’s
understanding.

5. Examples
0 Tutorial classes
0 Safety Demonstrations
AND
0 Instructional Videos.

6. ROUSING
0 A presentation designed to make the audience consider the
topic or discussion. To rouse interest and emotions to
make audience receptive.
0 Usually involves a lot of powerful language and
enthusiastic discussion.
0 Often uses stories or real-life examples of the topic to rouse
interest.
0 Can describe a solution to a problem – and gain audience’s
approval.

7. Examples
0 Debate
0 Church Sermon
0 Motivational Speech

8. PERSUASIVE
0 To make listeners accept and agree with the presenter’s
proposal.
0 Very persuasive, usually showing supporting facts and
advantages to reinforce credibility.
0 Often highly emotional – it helps to gather support and
approval.
0 Presents problem, the presenter’s solution, and all the
reasons behind it for agreement.

9. Examples
0 Political Debates
0 Business Proposals

10. DECISION-MAKING
0 A presentation designed to convince listeners to act on the
presenter’s proposal – usually by giving evidence and
pointing out what can happen if this is not done.
0 Can include a description of a problem that the
audience/society/certain people face and examples.
0 Presenters often compare the two predictions about what
will happen if the listeners do or don’t do what they
suggest.

11. Examples
0 Business Meetings
0 Bank Promotions
AND
0 Law Discussion in the Government.

13. General Discussion
0 Most presentations can be classified as persuasive or
informative. These two presentation types can cover
quite a range — more entertaining or less
0 Some presentations are for the purpose of selling a
product or service
0 Other presentations try to sell an idea. For example,
maybe you want approval for a proposal. You might
want to persuade people to contribute to a cause

14. Continue…
0 The success of a persuasive presentation is
determined by how many people make a purchase or
how many people contribute to the cause. For a
proposal, success is determined by whether or not
you get the approval you need.

16. Similarities
0 There are many characteristics that both types of
presentations share:
 The goal is to be clear so that the audience
understands and remembers what is said
 The material should be customized for the
specific audience
 The audience should be engaged with questions
and answers and other interactive approaches

17. Differences

18. Problem Solution
0 Persuasive Presentation
Most of the persuasive
presentations highlight the
problem and then offer a
solution. People won’t act
unless you can provide a
solution to a problem they
have.
0 Informative Presentations
Informative presentations
use this concept less
often, although a trainer
could be training people
to overcome a problem
such as poor customer
service or even poor sales.

19. Benefits
0 Persuasive Presentation
A persuasive presentation, you
need to outline the benefits of
the solution, what the
audience will gain from
buying, contributing, or
approving
0 Informative Presentations
While an informative
presentation, you may talk
about the importance of the
information, but this aspect
is a much smaller part of
the whole presentation.

20. Action Step
0 Persuasive Presentation
For a persuasive
presentation, there must be
a call to action at the end —
to buy, contribute, or
approve.
0 Informative Presentations
However an informative
presentation can also
suggest that people act —
“put what you’ve learned
into practice.”

21. Emotions
0 Studies have shown that people can’t make a decision
without feeling good about it and for that they need to
tap into their emotions. Therefore, the a persuasive
presenter needs to elicit an emotional response.
0 On the other hand informative presentations use
emotion much less.

22. Trust
0 In order to commit, the audience must trust the
presenter and feel comfortable that others have taken
the same route. Testimonials, case studies, the
presenter’s previous successes, and stories all
contribute to trust and “social proof.” Of course, it’s
good that an audience trust an informative presenter,
but the emphasis is more on the content.