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Similaire à LinkedIn PP Final for Workshop
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LinkedIn PP Final for Workshop
- 1. LinkedIn 101 WEDNESDAY, MARCH 30, 2016 PRESENTED BY HALEY BRUNNER, BBA PEER COACH
- 2. Why LinkedIn? • Over 400 million users worldwide (November 2015) • Reaches over 200 countries and territories • Recruiters on LinkedIn • Wealth of professional knowledge • Areas of interest •Amazing networking opportunities •Connect with Alums from various industries
- 3. • Create a basic profile by registering at LinkedIn.com • Include all your schools, major(s) and minors, courses, and study abroad or summer program. • Invite people to join your network. Search for your co-workers, friends & family members. • Join Groups that you are interested in, such as BBA Career Services or UT groups.
- 4. Name and Profile Picture • Name you want to use professionally • Add a background photo that relates to your interests • What kind of photo? o Professional Headshot o 14x more likely to be found with a photo o No party shots, no cropping friends, not being too cute, not too casual
- 6. Recommended
- 7. Profile Headline • Should be a short, memorable professional slogan. Better Probably Not
- 8. Unique LinkedIn URL • Set your LinkedIn profile to “public” and create a unique URL oExample: https://www.linkedin.com/in/haleybrunner o Profile > Drop down arrow next to “View Profile As” button > Manage Public Profile Settings • Add links to relevant sites (LinkedIn lets you use 3 URLS on your profile) o Work-related blog or online portfolio use discretion
- 9. LinkedIn Badges • If you have a blog or website, promote your LinkedIn profile to the world • Profile > Drop down arrow next to “View Profile As” button > Manage public profile settings > Create a Public Profile Badge on right sidebar oChoose from many designs available oUse HTML codes of these badges on blogs, websites, etc. oWhen clicked, users will be automatically directed to your LinkedIn profile
- 10. Professional Summary • Describe what motivates you, what you’re skilled at, and what’s next.
- 11. Experience • List the jobs you held, even if they were part-time. • Keep your work history relevant – jobs relevant to current career goals • May include photos, videos and projects from work (Use your professional judgement).
- 12. Experience
- 13. Organizations • Include all on and off campus organizations you have joined. • Describe what you did with each organization.
- 14. Skills & Endorsements • Include keywords and phrases RELEVANT to you.
- 16. Recommendations • Ask managers, professors, or classmates who have worked with you closely to write a recommendation. This gives extra credibility to your strengths and skills. • Steps to ask for a recommendation • Profile • Drop down arrow next to “View Profile As” button • Click “Ask to be recommended”
- 19. Recommendations • This is what the recipient will receive when you ask for a recommendation • Make message more personal
- 20. Recommendations
- 22. Find Alumni Tool • See where UT Alumni work and possibly find recruiters for company’s you’re interested in
- 23. Advice for Contacting • For “Notables” under the “Find Alumni” tool, be sure to look if they have any advice to contact them listed on their profiles. • Michael Dell’s advice for contacting him!
- 24. Tips! • Only connect with people you know or if you want to have an informational interview with them • Endorse your friends – only for skills you have observed! o They’re more likely to endorse you back • Personalize LinkedIn Requests o Already standardized, so personalize it to stand out • Be active in LinkedIn groups • Look/apply to jobs with companies you’re interested in • No religious, political, inappropriate posts! o Only post industry/professional related content
- 25. Personalized LinkedIn Request - Example Dear Erin, I'm really impressed with your background and I was hoping you may be open to connecting so that I can send you a quick message about the X position at your company. I'm looking to work in fashion after I graduate from UT at Austin and would love some advice. - Haley Brunner
- 26. Tips! • Only connect with people you know or if you want to have an informational interview with them • Endorse your friends – only for skills you have observed! o They’re more likely to endorse you back • Personalize LinkedIn Requests o Already standardized so personalize it to stand out • Be active in LinkedIn groups • Look/apply to jobs with companies you’re interested in • No religious, political, inappropriate posts! o Only post industry/professional related content
- 27. Groups to Join • BBA Career Services •McCombs School of Business • University of Texas at Austin • Sorority/Fraternity/Organization • Companies you’ve worked for • Interests
- 28. Tips! • Only connect with people you know or if you want to have an informational interview with them • Endorse your friends – only for skills you have observed! o They’re more likely to endorse you back • Personalize LinkedIn Requests o Already standardized so personalize it to stand out • Be active in LinkedIn groups • Look/apply to jobs with companies you’re interested in • No religious, political, inappropriate posts! o Only post industry/professional related content
- 30. Remember! • Check your LinkedIn often! o Accept connections o Read/respond to messages if necessary • Update your Profile! o Connections see your new updates o Change your updates in your privacy settings
- 31. Other Resources • LinkedIn Advice for Students o http://students.linkedin.com (Make sure to also select “See More Tips” button in middle of page after scrolling down) o http://linkedin.com/studentjobs • Glassdoor: http://www.glassdoor.com/blog/glassdoor-students- students-find-jobs
- 32. Thanks and Get Connecting!
- 33. How To Conduct a “LinkedIn Review” • At the very least, they need to have: • Professional Picture • Profile Headline • Unique URL • Informative Summary • Work Experience/Education (including study abroad)/Organizations • Relevant skills
- 34. How to Conduct a LinkedIn Review cont. • Next, add additional information: • Honors and Awards • Interests • Languages • Volunteer Experience/Opportunities • Causes you care about/Organizations you support
- 35. How to Conduct a LinkedIn Review cont. • Not necessary BUT can be included: • Courses (both at UT and abroad) • Advice for Contacting • Certifications • Publications • Patents • Projects • Posts • Up to their discretion: • Personal Details (birthday, relationship status) • Test Scores (SAT, ACT, GRE, etc.)
- 36. How to Conduct a LinkedIn Review cont. • Leave them with Tips • Find Alumni Tool • How to ask for recommendations OR give recommendations • How to endorse someone • How to send a personalized message • Join Groups they’re interested in • Follow companies they’re interested in (follow UT!) • Be professional! • Settings (to prevent your updates from showing on connections newsfeed) • Posting appropriate content
Notes de l'éditeur
- What drives you? Technology 53,457 technology companies are currently looking for professionals on LinkedIn 9,215,483 technology professionals follow a thought leader on LinkedIn 65,947 articles are shared by Technology professionals every week 7,418,618 technology professionals have one of these key skills (Operations Management, IT and Mobile, Product Development, Modeling, Coding, Web Optimization) 26,168,061 technology professionals have a personal connection at a company that’s hiring Community 47,060 Health & Public Service companies are currently looking for professionals on LinkedIn 8,285,676 Health & Public Srevice professionals follow a thought leader on LinkedIn 57,734 articles are shared by Health & Public Service professionals every week 8,739,209 Health & Public Service professionals have one of these key skills (Care, Personal Development, Education, Research, Nonprofits, Management) 31,397,920 Health & Public Service professionals have a personal connection at a company that’s hiring Creativity 14,186 Creative companies are currently looking for professionals on LinkedIn 3,459,824 Creative professionals follow a thought leader on LinkedIn 33,620 articles are shared by Creative professionals every week 3,804,462 Creative professionals have one of these key skills (Fashion, Music, Storytelling, Writing, Graphic Design, Art Direction) 10,739,349 Creative professionals have a personal connection at a company that’s hiring
- Keep courses?
- Smile! This is the first impression you’re giving an employer
- It does not have to be fancy – just use your cellphone camera in front of a plain background. Wear a nice shirt and don’t forget to smile!
- Add a background! But keep it appropriate
- Tell people what you’re excited about now and the cool things you want to do in the future. Keep it to 10 words Formula could be: “Title, Aspirational, or Functional Area” “What you’re doing now” + “What you want to do” “Marketing Grad and Social Media Branding Specialist Seeking Internship” Maybe put that if you don’t have a specific job yet?
- Take a break! Make your unique URL
- Option to make your own as well
- List specific experiences Can be in 1st or 3rd person, does not matter up to your discretion BA 353 has set requirements for how you will make your LinkedIn profile – something to keep in mind Have this! The only place on your profile where you can show your interests and talk about yourself other than what’s on your resume
- Add images or documents to your experience creates a visual portfolio along with standard resume information WORK projects go here, projects for your classes go somewhere separate Base line – copying and pasting your resume, but here you have the option to expand and go into further detail
- Good example of expanding further instead of copying/pasting what’s on your resume - Kirsti
- Add 5 skills now Endorse someone only if you have seen them exhibit that specific skill – endorsements can be tricky and its NOT like facebook
- Look at how people prefer to be contacted CLASS projects go here in the projects tab
- Might be something they’re trying to phase out Only ask for recommendations from people if you could write one for them as well! Reciprocate!
- Taken to this screen after clicking “Ask to be recommended” Can see the recommendations you’ve received, given, and where you can give recommendations From the drop down menu will be a list of your experiences, schools, etc. so you pick what you want to be recommended for
- This is what it will look like when you ask for a recommendation! I recommend personalizing the message, especially because you’re asking someone you know personally and it stands out
- Recommendation will appear underneath the work experience the recommendation pertains to
- Recommend a friend so they can recommend you/help you in the future! Only if they are close to you and endorse only if you seen them utilize that skill Also where you can remove/block
- Go use the tool Also go look around at the Home, Notables and Recommendations on the Find Alumni tool
- Be careful with endorsements, this is not facebook
- Add a connection but send a personal message
- Go Join a Group
- Profile needs to be up to date if you’re considering applying for jobs – all you do is attach your resume and cover letter (Bell Helicopter example)
- Search anonymously but you can’t see who viewed your profile See who views your profile by not being anonymous
- Questions?
- Slides for 3/24 meeting only!! Like a resume review, highlighting the transferrable skills in their experience, grammar, etc. Informative Summary what motivates you, what you’re skilled at and what’s next
- Let the Personal Details and Test Scores be their decision but warn them about it Don’t post any happy birthdays
- Update your LinkedIn profile to pull up as potential example Reciprocate for recommendations I will post this is SharePoint so it’s there as a reference!