1. TRANSAMERICA
AGENCY NETWORK-
JOHNSON CITY
Marketing Strategy

2.  What is the most important
aspect of this job?

4. Marketing Stats
 Companies with strong sales and marketing alignment
achieve a 20% annual growth rate.
 It is estimated that by 2020 customers will manage
85% of their relationships without talking to a human.
 65% of sales reps say that they can’t find content to
send to prospects.
http://marketeer.kapost.com/sales-marketing-alignment-stats/

5. S.W.O.T Analysis
 Strengths
 Weaknesses
 Opportunities
 Threats

6. S.W.O.T Analysis
 Strengths:
 Products available to sell
 Competitive pricing

7. S.W.O.T Analysis
 Weaknesses:
 Lack of promotional materials
 Lack of online presence
 Lack of Marketing events

8. S.W.O.T Analysis
 Opportunities:
 Expand Marketing practices

9. S.W.O.T Analysis
 Threats:
 Companies in the industry that have:
 More of an online presence
 More running campaigns
 More marketing practices

10. Online Presence & Social
Media
 Making it easier for prospects to fill out
apps/see products.
 E-apps
 Email content regarding products
 Consistent activity on Facebook
 Twitter? Instagram?
 Target Market

11. Promotional Products
 Statistics show that 8 in 10 consumers own
between 1 and 10 promotional products. 53% of
those people use these products at least once a
week.
 After receiving a promotional product, 85% of
people did business with the advertiser.
 Promotional products draw as many as 500%
more referrals from satisfied customers than a
thank you card or letter alone.
http://www.sageworld.com/blog/index.php/2015/04/30/25-insane-but-true-facts-about-promotional-products/

12. Promotional Products
 People love free stuff.
 Pick out promotional items that people deem
useful.
 Bags
 At 1/10 of a cent bags and writing instruments tie for the
lowest cost per impression of any promotional product.
 Tumblers
 Pens
 Hand sanitizer
 T-shirts
 Being a known name in the community=More trust
http://www.sageworld.com/blog/index.php/2015/04/30/25-insane-but-true-facts-about-promotional-
products/

13. Promotional Campaigns
 Radio ads
 Be with prospects on their way to where they are
going.
 Social media campaigns
 Generate more likes and shares
 Drawings for promotional items
 T-shirts
 Hats
 Mugs
 Hearsay Social

14. Marketing Events
 Partner with American Cancer Society
 Relay for Life
 Cancer walks/5k’s
 Cancer Policies
 Guest speak with clubs and organizations
 Booths at school events
 Draw in the kids and the parents will accompany
them

15. Marketing Events
 Response for all (most) of their senses.
 Music
 Candy, snow-cones, cotton candy, etc.
 Promotional items
 Drawings and Giveaways
 Promotional Attire
 Transamerica Polos, T-shirts, etc.
 Promotional Setup
 No one should ask you what company you are representing.
 Promoting other channels
 Advertise your social media links.
 Use those links to announce drawing winners.
 Must “like” the page to win.