2. Taziki’s Marketing Challenge
Halley Smith, Rebecca Brown, Ryan Carpenter and Jonathan Bailey

3. Halley Smith
Marketing
Ryan Carpenter
Advertising
Rebecca Brown
Public
Relations
Jonathan Bailey
Broadcasting

4. Who is Taziki’s

5. What people need to know

6. Our plan
Taziki’s food speaks
for itself, but Taziki’s is
about more than that.

7. SWOT

8. Our Target Audience

9. Mountain Brook, Ala.

10. How do we reach them?

11. have h.o.p.e.

12. Public Relations

13. Social Media

14. Community Gardens

15. Community Gardens

16. Community Gardens

17. ADVERTISING
“
Here at Taziki’s, we’re known for serving quality food for
the whole family, but I want to tell you about another
commitment to quality that we make. At Taziki’s we
understand that without you, the customer, our retaurant
would not exist. That’s why we try to empower students
and communities to invest in each other and grow
together. It’s also the motivation behind our HOPE
Project gardens. The fresh herbs we use in our restaurants
are grown by students in local special education
programs. We make the commitment to invest in you, our
Homewood community, because you’ve invested in us. So
come down to [your Birmingham] Taziki’s tonight and
let’s grow strong together.
”

18. ADVERTISING

19. ADVERTISING
Let’s
Grow
Strong
Together

20. Media Buying

21. Media Buying

22. Flighting

23. The takeaway

24. Let’s Grow Strong Together