Hamish Anderson

Sydney Area, Australia Australia

Marketing & Digital Manager

Advertising / Marketing / PR

Genea leads the way in fertility science & care in Australia & the world with our technology & equipment used in over 600 clinics. Genea pioneered IVF in the 1980's & virtually doubled the success rates in the 90's. Today they lead the world with genetic analysis of embryos that almost doubles the chance of a healthy baby for every embryo transferred. Achievements and responsibilities as Marketing & Digital Marketing Manager include: - Implementation of digital-centric acquisition model focussed on reducing lag to acquisition, improving end user engagement, being the 'go-to' portal for all things fertility and destigmatising the topic of fertility - The consolidation of 5 unique site...