Stories Worth Telling @ #MarketersUnbound

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Hamza Khan

How can non-profits better articulate their stories?

Marketing

ihelpnon-profitstellstories
ryersonuniversity
universityoftoronto
pathwaystoeducation
rotmanschoolofmanagement
torontocommunityhousingcorporation
avnu
endeavourvolunteerconsultingnetwork
camh
andmore...

brandspeopleneedtotellstories
storiesarethefundamentalunitofhumanunderstanding

benefitsofagoodstory
buildemotionalconnection
standoutinthecrowd
empoweryoursupporters
improveyourwork
buildastrongerculture
raiseprofileandawareness

STORYIDEA#1
profileaclient,avolunteer,orastaffmember.

STORYIDEA#2
doaseriesshowingwhatit’slikebehind-the-scenesatyournon-profit.

STORYIDEA#3
speaktopeopleonthefrontline.whatstoryideasdotheyhaveforyou?

STORYIDEA#4
captureaday-in-the-lifestoryfromtheperspectiveofaclient,astaff
member,oravolunteer.

STORYIDEA#5
fromoneperson’sperspective,featurekeyissuesandhowyourorganizationis
tacklingthem.

STORYIDEA#6
doq&asessionswhereamemberofthecommunityinterviewsyou.

STORYIDEA#7
featureguestpostsfromleadersinyourfield.

STORYIDEA#8
buildlegacystories.writestoriesofhowyourorganizationcametobe.go
backandfeaturethekeypeoplethatwerepartofyourearlyorganizationor
keyturningpoints.

STORYTELLINGPROMPTS
whatisuniqueaboutyourorganization?
whatisinterestingabouthowyourorganizationwasfounded?aboutyourfounder?
whatproblemisyourorganizationtryingtosolve?
whatinspiredyourorganization?
whatahamomentshasyourorganizationhad?
howhasyourorganizationevolved?
whatdoyouconsidernormalandboringthatotherfolkswouldthinkisinteresting?
Whatareyourrecentachievements?
Howdidyourorganizationgetstarted?
Whatchallengehaveyoubeenupagainst?
Whatistheproblemyourorganization/programistryingtosolve?
Haveyousolvedthatprobleminaninnovativeway?
Isthereanoldstoryyoucangobacktoandupdate?
Whatishappening/hashappenedthatpeopleneedtoknowabout?

STORYTELLINGCHECKLIST
1. isthestoryconsistentwiththevision,missionandgoalsofyour
organization?
2. isthepointofthestoryclear?
3. haveyoumadethestorypersonal?
4. willthestorymakethereaderfeelsomething?
5. what’sthepointofthestory?

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