Analysis And Compare Mobilink And Their Competitor in pakistan telecom industry

1. Competitor Analysis
ON Mobilink Pakistan
Hamza Shaheen
Sp16-BAF-013

2. What is Competitor Analysis ?
Competitor analysis is the process
of identifying, assessing, and
selecting key competitors

4. Identifying Competitors
 All firms making the same product
or class of products.
 All firms making products that
supply the same service.
 All firms competing for the same
consumer.

5. Assessing competitor
Assessing Competitors can include:
Competitor Objective
Competitor Strategies
Competitor Strengths And Weakness
Estimating Competitor Reaction

6. Competitor Objective
 Profitability
 Market share and growth
 Cash flow
 Technological leadership
Competitor Strategies
 Strategic group offer the strongest competition

7. Competitor Objective
U-fone ( To increase Long-term quality service and network coverage )
Mobilink ( Main focus is quality and uncompromised network service )
Competitor Strategies
U-fone (Provides newer technology to employees )
( Exploits the market by keeping its price as low as possible )
Mobilink ( Maximizing customer satisfaction )
( Wants to become a part of your family )

8. Competitor Strengths And
Weakness
 What can our competitor do?
Estimating Competitor Reaction
 What will our competitor do ?

9. Competitor Strengths And Weakness
u-fone (3.23 MILLION SUBSCRIBERS )
( PARENT COMPANY ETISALAT )
Mobilink (31.6 MILLION SUBSCRIBERS )
( INTERNATIONAL ROAMING TO OVER 140 COUNTRIES )
Estimating Competitor Reaction
U-fone ( Mainly youth )
Mobilink (Diversified )
( Caters to every age group )

10. Selecting Competitors to Attack and Avoid
Customer value analysis determines the benefits that target
customers’ value and how customers rate the relative
value of various competitors’ offers.
 Identification of customers value and the importance of
these values.
 Assessment of the company’s and competitors’
performance on the valued.

11. Prepaid


12. Postpaid

13. MOBILINK TELENOR UFONE ZONG WARID
Critical Success
Factor
Weig
ht
Ratin
g
Score
Ratin
g
Score
Ratin
g
Score
Ratin
g
Score
Ratin
g
Score
Promising
Business Model 0.060 3.00 0.180 4.00 0.240 3.00 0.180
4 0.24 3 0.18
Advertising 0.050 3.00 0.150 4.00 0.200 4.00 0.200
3 0.15 3 0.15
Service Quality 0.100 3.00 0.300 3.00 0.300 3.00 0.300
3 0.30 3 0.30
Market Share 0.120 4.00 0.480 3.00 0.360 2.00 0.240
2 0.24 2 0.24
Customer
Loyalty 0.100 3.00 0.300 3.00 0.300 3.00 0.300
3 0.30 3 0.30
Technology &
Innovation 0.150 4.00 0.600 3.00 0.450 3.00 0.450
3 0.45 3 0.45
Price
Competitivenes 0.150 3.00 0.450 4.00 0.600 4.00 0.600
4 0.60 3 0.15
Financial 0.100 4.00 0.400 3.00 0.300 2.00 0.200
3 0.30 2 0.20
R & D 0.070 4.00 0.280 3.00 0.210 2.00 0.140
2 0.14 2 0.14
Management 0.100 3.00 0.300 4.00 0.400 2.00 0.200
3 0.30 4 0.40
Total 1.000 3.440 3.360 2.810
3.02 2.51

14. Selecting Competitors to Attack and Avoid
 Strong or weak competitors
 Close or distant competitors
 Good or bad competitors

15. Designing a Competitive Intelligence System
 Identifies competitive information and the best sources of
this information
 Continually collects information
 Checks information for validity and reliability
 Organizes information
 Sends key information to relevant decision makers
 Responds to inquiries about competitors

16. Thank You