Big content is all good and well, and done properly can generate great levels of coverage and links. But what if you're budget restricted? Hana Bednarova talks quick win, low-risk tactics for winning links and coverage.

1. HANA BEDNAROVA

2. BIG CONTENT IS GREAT

3. WHEN DONE WELL

6. BUT WHEN IT DOESN’T GO SO WELL

7. And expensive

8. h<p://blog.monarch.co.uk/top-50-signs-your-relaOonship-is-serious/

11. YOU DON’T NEED TO RUN
A LARGE CAMPAIGN TO
HIT THE HEADLINES

12. OR HAVE A MASSIVE BUDGET

13. SO WHAT CAN YOU DO?

16. 1. JOURNO REQUEST

21. WHAT IS GREAT
ABOUT HELPING A
JOURNALIST?

22. - THEY’LL USE YOUR
ADVICE AGAIN
- OR GET IN TOUCH
FOR MORE QUOTES

24. 2. REACTING TO
CURRENT AFFAIRS

29. 3. INTERNAL DATA

31. Cost-effecOve

38. CASE STUDIES

39. YOUR OWN DATABASE

43. DESK RESEARCH

48. @MISS_HANAB

71. WE TRIED HIDDEN
IMAGE TYPE OF
CONTENT

72. • TWO HOURS
DESIGN
• HALF A DAY
PROMOTION

74. WHAT HAPPENED
NEXT?

75. OVER 150 PIECES OF
COVERAGE
AND STILL COUNTING

81. IT WORKED ... BECAUSE

82. SIMPLE

83. FUN

84. ANNOYING

85. Summary

86. You can use these
tacOcs to run your
(smaller budget)
campaign

87. Or help achieve high-
quality coverage and
links when running a
bigger campaign