H&K is one of the world’s leading communications consultancies. We have over 250 consultants with specialist expertise based in our London office in Soho Square. Our experts come together by discipline and industry sector to form the best team to tackle every aspect of our clients’ assignments.

1. INGREDIENTS
FOR SUCCESS…

2. SUCCESSFUL
INGREDIENTS.

3. CONSUMER
COMMUNICATIONS:
WE pUT ThE
CONSUMER AT
ThE CENTRE OF
EvERyThING WE DO.
CORpORATE
In an information rich, time poor society creating communications
programmes that carry your message to the right audience,
& BUSINESS
at the right time, through the right channel is critical. We can
tell your story.
By putting the consumer at the centre of everything we do, COMMUNICATIONS:
A STRONG CORpORATE
we create relevant and compelling narratives that engage new
and existing audiences, enliven brands and deliver measurable
REpUTATION
outcomes be that behavioural or perception changes.
TRANSLATES INTO
These insight driven narratives are delivered through offline
and online media channels, in one to one conversation with
REAL vALUE.
consumers, through ambassador endorsement or influencer
marketing campaigns, and product seeding.
Our sector expertise includes retail, food and drink, home and
household products, cars and travel, media and entertainment,
and technology. And our team of specialists are leading thinkers Reputation attracts staff and business partners, builds market
on the big issues of the day — sustainability, climate change, share and enhances shareholder value.
ethical consumption, health and obesity, skills and education —
and the constant evolution in our media consumption. We offer a fully integrated approach to corporate and business
communications, from media relations, reputation management,
thought leadership, crisis and issues management, digital
and stakeholder communications to sponsorship and
event management.
This mix and experience provides any client with the resources
and expertise they need to develop and implement an effective
corporate communications programme and help clients to build,
manage and protect the reputation of their brands.

4. TRAINING:
GETTING hEARD IS
hARD IN TODAy’S
NOISy WORLD.
Delivery of message is vital to any successful communications
programme. H&K’s expert trainers from the world of media,
commerce and drama arm you with the skills, techniques and
confidence to engage your audiences.
Media training
H&K trains spokespeople in virtually every sector and at every
level. Rather than offering ‘off the shelf’ training, each training
pUBLIC AFFAIRS: course is specifically developed to meet the client’s specific
needs. With the right skills and techniques, a spokesperson can
pUBLIC AND get key messages across in a crisis to diffuse it, communicate the
benefits of a new product and advance an organisation’s position
pOLITICAL AFFAIRS on key issues of the day. Unfortunately, spokespeople who don’t
know how to design and deliver their message to fit the media’s
ARE AT ThE hEART OF agenda often go unheard. In a positive media climate that means
missed opportunities. In a crisis, it can mean millions of pounds
MODERN SOCIETy . worth of, often irreparable, damage to a company’s brand, image
and reputation.
presentation training
An effective presentation gives you a professional and competitive
Whether you are a major international commercial organisation, edge, whether you are persuading Board members to adopt your
a national trade association, an NGO or a governmental body, recommendations, selling your services to clients, promoting your
understanding the public policy agenda and media environment company at an industry seminar or briefing colleagues on your
within which you operate is paramount in ensuring competitive plans for the future. Our training programme provides you with
advantage, growth and development, successful delivery, or the tools to make your presentations hard-hitting, memorable
even survival. and, where appropriate, entertaining. Most importantly, the
course is designed to help you achieve a higher degree
As part of the world’s most extensive public affairs network, we of audience attention and recall.
provide the very best that UK and international public affairs has
to offer, informed by a deep seated understanding of how global
trends help shape the political environment.
Among our range of services you’ll find:
• Political monitoring, intelligence gathering, public policy
research and analysis.
• UK parliamentary and government relations, with national
and regional outreach.
• International diplomacy, multi market campaigns and awareness,
and governmental capacity building and issue management
• In depth political stakeholder mapping, campaign development
and implementation.
• Political media relations, digital communications and social
media strategies.
• Sector expertise including food and retail, financial services,
the environment and sustainability, health and pharmaceuticals,
energy, utilities and transport.

5. MESSAGE
DEvELOpMENT:
KNOWING WhAT
yOU WANT TO BE
‘FAMOUS’ FOR IS
NOT AS EASy
AS IT SOUNDS.
ISSUES & CRISIS
Clear, controlled messages help your business grow by attracting
customers. They can give investors a clear idea of your corporate
MANAGEMENT:
vision and they can limit damage during a crisis.
LOOK AT ANy
Our proprietary approach to creating robust messages and
an effective storyhouse empowers our clients to effectively
ANNUAL REpORT AND
communicate with their stakeholders. A bespoke workshop
then arms you with the techniques to handle any situation.
The objectives of a messaging workshop are to develop a set of yOU’LL FIND ThERE
IS ONE pRICELESS
overarching key messages to be used in communications with the
media; identify and agree which facts and figures will be used as
ITEM NOT LISTED AS
proof points by spokespeople; identify issues you’re likely to face
when dealing with the media and agree key messages around
A COMpANy ASSET,
them; and road-test key messages in filmed interviews.
REpUTATION.
During the workshop we simulate a series of scenarios which
focus on potential topics that the media are likely to want your
view on. For each scenario, we will brainstorm key messages
and proof points. This will result in you having a set of clear
and coherent materials when speaking to the media.
Businesses spend years and invest millions of pounds building
credible and trustworthy reputations to capture market share
and ensure long term growth. However, in a crisis, all that effort
and investment can be undone in seconds leaving investor,
customer and stakeholder confidence in tatters. In some cases,
liability may be assumed where there is none and organisations
can cease to exist.
As well as brand promotion we are also world leaders in brand
protection. In 2007 H&K drew up 50 crisis preparedness plans
,
and managed over 250 live crises. With immediate access to
expert consultants in the UK and across our global network,
we have what it takes to offer round-the-clock protection
and strategy.
Our issues and crisis team helps clients prepare for, manage and
recover from crises. We provide the eyes and ears to spot and
manage issues that cause crises, we build the defences needed
to withstand attack during crises, and we supply the strategies
to rehabilitate brands following crises.
H&K manages a wide variety of issues and crises, including:
product recalls/withdrawals; brand attacks by NGOs and activist
groups; corporate restructuring; factory closures; mergers;
litigation; corporate blackmail; fraud; leaked documents; pension
fund black holes; system failures; hack attacks; employee activism
and discrimination issues; terrorism; fires and explosions; fatalities
and injuries, and corporate sponsorship issues.

6. SpORTS MARKETING
& SpONSORShIp:
IN AN INDUSTRy
ThAT hAS GROWN
37% SINCE 2000,
ThE DEMAND FOR
SpONSORShIp
EXpERTS IS hUGE.
DIGITAL
H&K’s team brings award-winning experience and knowledge.
It is one of the industry’s largest and most respected sports
COMMUNICATIONS:
marketing and sponsorship operations, retaining blue chip
sponsorship clients.
We have a three-part offering focused around service excellence ThE RISE OF NEW
MEDIA hAS CREATED
in every aspect of brand sponsorship strategy and activation
— whether it is an association with an individual, team, event
CONSUMER ACTIvISTS
or cause-related initiative. All have the same common goal:
to deliver best-in-class media coverage and through-the-line
NOT WILLING TO BE
programme integration. Return on investment is measured by
the impact of positive media coverage and consumer and staff
IGNORED.
engagement on sales and brand equity. Our services can be
summarised as follows:
• Sponsorship activation and amplification — sports media relations,
consumer and corporate public relations, international
media relations, multi-market network coordination, Companies can no longer push out information, they have to
internal communications, digital communications, and listen and most importantly, engage with their audience. The
ambassador activation. internet and alternative digital media now provide a platform for
• Strategic consultancy — sponsorship audit, sponsorship search conversations and two way dialogue between companies and
and select, contract negotiation, measurement and evaluation, their customers.
issues and crisis management, and message development
and media training. H&K’s digital team provides strategic counsel and execution on
• Event conception and management — media conferences, how to manage our clients’ reputation online, integrating this
photocalls, event media management/accreditation, seamlessly with traditional forms of communication. We engage
launch events, and roadshows/tours. with online influencers to initiate dialogue in an ethical and
transparent manner, enhancing our clients’ credibility with
their audiences.
Our proactive online monitoring provides a safe haven to gauge
any negative backlash and potential crises, enabling H&K digital
to lead the conversation and develop swift, effective initiatives to
address particular concerns or misinformation online.

7. ANALyST RELATIONS:
ANALySTS ARE
ONE OF ThE MOST
INFLUENTIAL yET
OFTEN OvERLOOKED
COMMUNITIES.
ChANGE & INTERNAL
As part of the world’s largest dedicated analyst relations practice,
the H&K team is equipped with the resources and experience
COMMUNCATIONS:
to help clients build and maximise relationships with the
industry analysts and external stakeholders that directly
ChANGE IS
impact their bottom lines.
A CONSTANT
Using sophisticated tools, we identify and prioritise the players
exerting the most influence on purchasing decisions and assist
IN TODAy’S
clients in establishing an effective two-way dialogue with them
that benefits all parties. Furthermore, the team helps clients
ORGANISATIONS.
align their agenda with that of these key market influencers and
involve them in their marketing programmes, greatly amplifying
the power of their messages.
Throughout this process, our extensive analyst subscriptions allow
us to test and bullet-proof messaging to maximise its impact with But you have a choice of whether you manage it or let it manage
customers, investors, partners and other stakeholders. you. At H&K we have developed a winning approach, specialising
in four areas:
• Managing change — where we help organisations with the design
and implementation of change strategy, organisational re-design,
post-merger integration, and leadership communications.
• Communication strategy and planning — where we advise on
strategy development, integrated communications planning,
organisational vision and strategy, communication and cultural
audits, and measurement.
• Communications services — where we have experts who
specialise in writing, channel management, social media,
employee engagement and storytelling, internal branding,
and communication toolkits.
• Leadership — where we provide communications training,
cascade implementation and advice, and strategic
leadership communications.

8. INTERNATIONAL
& DEvELOpING
MARKETS:
ThE ECONOMIC
GEOGRAphy OF ThE
WORLD IS ShIFTING —
AND ShIFTING
vERy FAST.
The increasing importance of the developing world as a provider
of investment, products and services to more traditional markets
as well as the emergence of millions of new consumers and
businesses is changing the way the world thinks about
companies, governments and countries.
H&K has unique experience in helping companies and
governments from developing countries communicate with their
diverse stakeholder groups around the world. Our multi-lingual
international team has experience covering Eastern Europe, the
Middle East, Asia Pacific and Latin America. Our services include:
• Market access communications where we develop and manage
reputations in key markets across political, business and other BRAND IDENTITy
stakeholder groups.
• Financial communications where we support merger and & DESIGN:
acquisition transactions including regulatory approval
and preparing companies for stock market listings. BRANDING IS ThE ‘F’
• Crisis and issues management.
• Corporate branding and identity. WORD IN MARKETING —
• Communications strategy and planning including training
and development of internal departments. pEOpLE SWEAR By IT.
Branding has become part of daily life — It is the promise that any
organisation presents to its customers. A strong brand helps any
business compete in its marketplace.
Wholly owned by H&K, Bisqit, our brand and design service
provides consultancy to clients around the world. Handling projects
on a local and global scale, we offer brand research, strategic
positioning, naming, brand identity, design implementation and
ongoing brand management. Partnering with the communications
teams within H&K, we deliver fully integrated brand strategy and
communications all under one roof.

9. h&K IS ONE OF ThE
WORLD’S LEADING
COMMUNICATIONS
CONSULTANCIES.
We have over 250 consultants with specialist expertise
based in our London office in Soho Square.
Our experts come together by discipline and industry
sector to form the best team to tackle every aspect
of our clients’ assignments.
For more information please contact
Sally Costerton
CEO
Hill & Knowlton
20 Soho Square
London W1A 1PR
Sally.Costerton@hillandknowlton.com
+44 (0)20 7413 3000
www.hillandknowlton.co.uk
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