Hanna Forsström

Finland Finland

Digital leader & visionary. Head of Games, Online Casino at Finnish Slot Machine Association, RAY.

Entertainment / Sports

I've had an affinity for the Digital Business, Brand & Strategic development, Marketing and CRM starting with e.g. Nokia, Accenture, Havas Digital and Isobar in the early 2000s. Since the beginning of 2012 I have helped Finland's Slot Machine Association (RAY) to use their digital channels to drive business value and marketing engagement. I'm a "multilingual"​ digital leader who combines business, strategy and marketing savvy with technological expertise and is able to translate between different stakeholders. But mostly I am about innovation and challenging the status quo. The digital and igaming industry is a great place to be - new propositions, new business models and new ideas wai.