Designing Games For Good Tim Laning (Grendel Games) Europe Regional Meeting 2022 (Part II) 11 October, 2022

1. Designing Games
For Good
How entertainment design can fuel behavioral change
Thursday August 26th, Poznan

2. Why?
What is our vision?

3. What is our vision?
We believe that the power of attraction and fun of video
games can be used for more than just entertainment.
We see serious games as an effective
solution for
social challenges in education, health care
and in water & energy sector.

4. How?
What is our proces?

5. What is our proces?
•Collaborate with domestic and international,
academic knowledge partners
•Research and validation of effectiveness
•Innovation and the internet of things; unique
angles
•Use of high entertainment value

6. What?
What are our products?

8. Play
About the Strength of Play

16. 46.000.000 average players per month and over ten
million downloads in December 2012 alone.[8] In July
2013, it was, estimated that Candy Crush Saga at the
time had about 6.7 million active users and earned
revenue of $633,000 per day in the US section of the iOS
App Store alone.[9] In November 2013, the game had
been installed 500 million times across Facebook and
iOS and Android devices.[10] .
It is the most popular Facebook App with over 75.5 likes
Source: Wikipedia

20. Saving Water &
Energy
Using games, smart devices and internet of things

25. Battle winners
“We’ve totally changed our
showering and washing
routines”

26. Neighborhood Water Battle

27. Garden Battle
Enhancing water absorption levels and combatting heat
stress

37. YIMBY
For a greener and more sustainable future

42. v
Imagine the
possibilities when
learning is truly fun
Let’s work together

43. Contact
Get in touch

44. Contact details
Tim Laning
Email: tim@grendelgames.com
Mobile: +31 (0) 6 81 56 56 35
Skype: tim.laning