Workshop: Engaging Local and Regional Governments for ESD Dr. Philip Vaughter, UNU-IAS Europe Regional Meeting 2019 13-14 September, 2019, Heraklion, Greece

1. European RCE Regional Meeting 2019
Engaging local and
regional
governments for
ESD
A BEGINNER'S GUIDE

2. WorkshopOutline
WHAT WE'RE COVERING
Introduction
Building Understanding
Framing the Issue
Talking About the Future
Brainstorming
Sharing
Next Steps

3. THE GOAL OF THE WORKSHOP
To identify best practices for engaging with
local and regional government actors to
create meaningful content and programmes
on relative education for sustainable
development
"CITIES HAVE THE CAPABILITY OF PROVIDING SOMETHING FOR
EVERYBODY, ONLY BECAUSE, AND ONLY WHEN, THEY ARE
CREATED BY EVERYBODY." ~ JANE JACOBS

4. Governments typically use
public information campaigns as
a tool
SO WHAT IS A PUBLIC INFORMATION CAMPAIGN?
Public information campaigns (PICs) or public awareness or public
education campaigns are education initiatives that governments use
deliberately to shape public attitudes, values, or behavior in the hope of
reaching some social outcome (Weiss & Tschihart, 1994)

5. Warm up
activity
SHARE A MEMORY
Think of a public information
campaign you remember
What was the campaign about?
Did it change your behavior in
regards to the topic?

6. GovernmentHealth
Campaigns
VACCINATIONS
Queensland, Australia
NUTRITION
Doha, Qatar
HIV
Leeds, United Kingdom

7. But there are
PICs on many
topics related
to sustainable
development
ALWAYS KEEP
DIFFERENT TOPICS
IN MIND
CONSUMPTION
ENERGY
CONSERVATION

8. However, PICs have many
different modalities than those
previously shared
WRITTEN CONTENT
Pamphlets, guides, reports, or
brochures giving information on topic;
can be web-based
SEMINARS/SYMPOSIUMS
Presentations and lectures delivered to
the public on a given topic; can be
web-based.
TRAINING COURSES
Usually short in duration and aimed at
work force training; can be single event
or multiple
CITIZEN SCIENCE
Working with public to collect and
analyze data in order to define and
solve a problem

10. There are
many levels
of
government
WHICH ONES DO YOU
WANT TO WORK WITH?

11. Ground Rules for
Discussion
Be mentally and
pysically present
Contribute to
the dialogue
Let everyone
participate
Stay on point
and on time

12. Framing the Issue
WHAT IS RELEVANT FOR YOUR RCE?
The SDGs can be a useful starting
point for picking a topic

13. Who to Engage

14. Brainstorming
DON'T FOCUS ON
WHAT OR WHO -
FOCUS ON HOW
MODE
What are effective modalities for
delivering ESD when working with
government?
AUDIENCE
How can RCEs help local governments
reach as wide an audience as possible
and what can be done to make sure an
education initiative is as inclusive as
possible?
SYNERGY
What existing ESD initiatives could RCEs
improve or localize?

15. Sharing
SHARE ONE INSIGHT FOR EACH
QUESTION PER GROUP

16. Next
Steps
PICK A TOPIC
Work with your RCE to pick a relevant
topic on sustainable development
PICK YOUR PARTNERS
Work with different actors - make sure
to work beyond the university
PICK YOUR MODE
Choose how your RCE wants to deliver
education