Sustainable Entrepreneurship in the Nizhny Novgorod Region

Regional Centre of Expertise Nizhny Novgorod
Sustainable Entrepreneurship in the Nizhny Novgorod region
Prof. Dr. I. Arzhenovskiy
Dr. Igor Arzhenovskiy
RCE
Nizhny Novgorod
11th RCE Global Conference
Education for the Sustainable Development Goals
Cebu, Philippines December 7-9, 2018

The Nizhny Novgorod agglomeration with the population over 2 million people is
the third according to size in Russia
We are here
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Nizhny Novgorod

Relevance of the project
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Nizhny Novgorod
Sustainable Entrepreneurship
Better and socially more fair society
Small and medium-sized
enterprises
Innovative enterprises
(start-ups)
Environmental, social,
financial and political
sustainability

Objectives of the project
.
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Nizhny Novgorod
The objectives of the project are:
 to provide knowledge and skills in which Entrepreneurship is determined by: i)
innovation and management, ii) skills and attitude, iii) sustainable development,
and iv) learning by doing (action learning);
 to provide a program included in sustainable business goals in which the
following issues are essential: i) 3 p's (people, planet, profit) – Corporate social
responsibility, ii) continuity of business;
 to provide an innovative program with access to seasoned entrepreneurs,
connections with potential investors and a supportive community fostering cross-
border and cross-network investments
Priority Action Areas 2 of the GAP on ESD:
Transforming learning and training environments
Thus, the project have a direct focus on:

Nizhny Novgorod
Region and City
AdministrationNIM of RANEPA NNGASU
NGO Social
Rehabilitation
NGO
NIC SENEX
RCE Nizhny
Novgorod
IT Park
Ankudinovka
Mass MediaNIBI Clever
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Nizhny Novgorod
Core stakeholders of the project

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Nizhny Novgorod
Our activities
Our activities include:
- direct and indirect consulting;
- dialogues, interviews, questionnaires;
- short-term trainings;
- feedback.
Chronologically, the stages are as follows: exploring the problem, data collection
and analysis, setting goals, selecting the best action for their implementation,
evaluation of the results.
Such questions like developing a business plan, searching for investments or
grants for a start-up, preparing a presentation for investors, developing effective
marketing communication program in the social networks, as well as any other
issues related to specific business could be discussed during the consultations.
Consultations are limited to a certain period, from one to six months in each case.
FormalandNon-formallearning

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Nizhny Novgorod
Some examples

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Nizhny Novgorod
Interim results
Currently considered 24 start-ups represent various fields of activity as well as
innovative and venture start-ups, "home“ and on the basis of medium and large
existing enterprises (outsourcing).
The project helps to modernize the regional labour markets, i.e. adapt to the demands
of the modern economy, to improve the quality of human capital and the innovative
potential of the territories.
3 regional business incubators are involved in the project. Very important for all
participants is to see how you can connect innovation, education, people and
companies integrated in the local society in the framework of entrepreneurship (the
knowledge triangle). The incubators have become centres of innovation support and
thus they affect sustainable regional development through the creation of the
information points for sustainable entrepreneurship, stimulation and supporting start-
ups with a focus on sustainability in the Nizhniy Novgorod region. Also, there is a
positive correlation between the number of startups and regional growth.

Conclusion
Key message: most start-ups are able to integrate sustainable production and
sustainable development into their operations. This proves the viability of the idea of
sustainable development, including the production and innovation sphere
Some start-ups have the typical shortcomings: extremely optimistic sales plan;
insufficiently clear definition of the target group; poor quality of the financial plan;
weak assessment of risks or its total absence.
Our next steps: series of seminars/ trainings to familiarize/ inform start-ups about
 the possibilities of sustainable development and green innovative economy,
 the possibilities of obtaining organizational, methodological, financial and other
assistance in the regions,
 the goals and objectives of the regional infrastructure for supporting small and
medium-sized innovative businesses.
We hope that the project contributes to the partial solution of the above problems.
RCE
Nizhny Novgorod

RCE
Nizhny Novgorod
Implementing the SD Goals – Russia
(Eastern Europe and Central Asia)

RCE
Nizhny Novgorod
Thank you for your attention!
Contacts:
Professor Dr. Igor Arzhenovskiy
International Institute of Business Technologies,
Nizhny Novgorod State University of Architecture and Civil Engineering
Теl.: +7-831-4373692
E-Mail: igor.arzhenovskiy@gmail.com
Internet: www.nngasu.ru

Sustainable Entrepreneurship in the Nizhny Novgorod Region

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