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The Past, Present &
 Future of Linkbait
      Hannah Smith
 @hannah_bo_banna
1997...
30,000   links




          from   1500   domains
2000...
1,200,000    links




        2800
      from           domains
2006...
4,000   links




                from   900   domains
2007...
1200   links




               from   334   domains
2008...
30,000   links




                 from   840   domains
2009...
9,000   links




                from   1200   domains
But getting links to a


commercial               site is


      harder                       #sadtrombone
2000...
79,000   links




          from   2565   domains
2005...
8,000   links




                from   3,000   domains
2006-2008...
45,000   links




                 from   832   domains
2008...
203   links




              from   123   domains
Xbox
Guess he’s an                 and I’m more




   Atari        but the way you play your game ain’t fair...
beer
  pockets 
250   links
148   links




              from   72   domains
iPhone   users have


  More Sex
         Finally, statistical proof that iPhone users
                 aren’t just getting f*cked by Apple
859   links




              from   424   domains
tl;dr



low budget?
        written content can get you great links
what is   distilled
         now?
doing right
the future
        is already here — it's just not very evenly distributed...
William Gibson
SEO<3
        Social Media
                   ,


                 PR&


          Marketing
invest
     in the

platform
472 million
   smartphones will be shipped in 2011
70%of smartphone users regularly

browse
   the internet & use online apps
67% plan to buy a

tablet    in the next 12 months
Your

best   won’t cut it...

  do it better...
do   what?
start
    (small is fine – get buy in)
build
    relationships
mitigate
     against failure
invest
     in the

platform
the

      timeis


          now
Hannah Smith
SEO Consultant – Distilled
hannah.smith@distilled.net
http://twitter.com/#!/hannah_bo_banna

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The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011