VITA Skills Post Campaign Analysis

2. To promote the VitaSkills Professional Nail Technician courses in specified areas
across the North West.
To fill each course with people interested in becoming a Professional Nail Technician.
To get key messages across effectively and efficiently

3. The campaign:
We created a bespoke Facebook page for Vita Health & Beauty, this gave us a platform from which to begin posting
adverts and content about the courses and bring the brand to life on Facebook. We also created a landing page enquiry
form in order to generate and store applicant interest in the course spaces available.

4. Within the page we set up Facebook events to promote the start dates of the courses.
The campaign:

5. We created a wide range of informational posts that were made daily to highlight the course start dates and pushed the link to
the enquiry form.
The campaign:

6. We created a wide range of informational posts that were made daily to highlight the course start dates and pushed the link to
the enquiry form.
The campaign:

7. The results:
Through the series of posts we generated the following results:
• 163+ Facebook message enquiries
• 250+ Email enquiries
• 730 Facebook likes

8. The results:
Through the series of posts we generated the following results:
• The campaign reached over 312,009 aged 24+ with an interest in becoming a Professional
Nail Technician
• 2109 people engaged with the campaign
• Generated 720 likes to the Facebook page
September October November December January February
People Engaged 54 456 749 1026 1157 2109
Weekly Reach 66201 154685 202138 254698 273027 312009
Total Likes 186 278 444 520 539 730