SlideShare une entreprise Scribd logo

Antwerp Management School - Guest College

•Télécharger en tant que PPTX, PDF•
•
Hans Smellinckx
Hans Smellinckx

Guest college at the Antwerp Management School - summary of slides, not complete deck!

BusinessTechnologie
1  sur  45
Dear Marketer BRING THE LOVE BACK Marketing
DATA
Omni channel
Thomas Cook Belgium TEDx Flanders Social Marketing Forum 20 years experience Consultant Innovation & Marketing Projects ®Evolution Founder HANS SMELLINCKX Omni-channel Marketing Social Media E-mail Marketing CRM Digital Marketing Mobile Marketing Blogger Metrics, KPI’s & dashboarding Branding & Reach Twitter.com/hanssmellinckx
Some of My References
Brands need to engage
Once upon a time
Passion Socially embedded Shop owner Human Expert
Including: • a TOM study aka “proof that you did a good job” • the same shit as last year • Kotler based
Surprise Stand out
What’s your Happiness index?
Detect change!
DATA
20 – 25 year old Female Student Single University student No children Lower social class
ENIAC Electronic Numerical Integrator And Computer
DATA DATA WAREHOUSE BIG CRM BI
ROADMAP
75% Of seniors say their company is “data driven”
65% (Big) Data not part of the strategy
56% Organisational silo biggest barrier
Challenges
Organisation silos
Technical debate
People skills Tools technology
Nobody understands
“Simply possessing stores of data does not automatically distribute your marketing spend into the right channels and generate an impressive ROI” Jon Baron – CEO Tagman
1 CONNECT
Perfection Does not exist
TIME
2 SEGMENTATION
Socio demo
Socio demo employment Maritial status gender age education Social class
Simple Filter
COMPLEXITY Degree of ROI Real-time (social/mobile) Behaviour criteria Behaviour criteria Lifestyle criteria (Buying) history Socio demo Excel access TIME SAP Oracle / IBM
Confirmed behaviour Unknown future behaviour
Visualise it! http://projects.nytimes.com/census/2010/explorer
Visualise it!
We need Mad men Mad scientists
HANS SMELLINCKX 30 something omni-channel marketer Contact me! www.twitter.com/hanssmellinckx

Recommandé

Marketing trends for 2019 talent, technology and influencers
Marketing trends for 2019 talent, technology and influencersMarketing trends for 2019 talent, technology and influencers
Marketing trends for 2019 talent, technology and influencersPhillip Eggleston
 
Rebranding Agile: How Marketers are Changing the Way they Work for Real-time ...
Rebranding Agile: How Marketers are Changing the Way they Work for Real-time ...Rebranding Agile: How Marketers are Changing the Way they Work for Real-time ...
Rebranding Agile: How Marketers are Changing the Way they Work for Real-time ...Frank Days
 
May 11, 2010 Preso
May 11, 2010 PresoMay 11, 2010 Preso
May 11, 2010 PresoJosiane Feigon
 
The Essentials of Marketing Automation for Small Businesses
The Essentials of Marketing Automation for Small BusinessesThe Essentials of Marketing Automation for Small Businesses
The Essentials of Marketing Automation for Small BusinessesFrank Days
 
15 Ways Agile for Marketing is Different from Agile for the Rest of Us
15 Ways Agile for Marketing is Different from Agile for the Rest of Us15 Ways Agile for Marketing is Different from Agile for the Rest of Us
15 Ways Agile for Marketing is Different from Agile for the Rest of UsFrank Days
 
Boston Content Marketing Forum July 2014 By Frank Days
Boston Content Marketing Forum July 2014 By Frank DaysBoston Content Marketing Forum July 2014 By Frank Days
Boston Content Marketing Forum July 2014 By Frank DaysFrank Days
 
The Role of Agile Marketing in Creating a World-Class Marketing Team
The Role of Agile Marketing in Creating a World-Class Marketing TeamThe Role of Agile Marketing in Creating a World-Class Marketing Team
The Role of Agile Marketing in Creating a World-Class Marketing TeamFrank Days
 
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...Oregon Wine Board
 

Recommandé

Marketing trends for 2019 talent, technology and influencers
Marketing trends for 2019 talent, technology and influencersMarketing trends for 2019 talent, technology and influencers
Marketing trends for 2019 talent, technology and influencersPhillip Eggleston
 
Rebranding Agile: How Marketers are Changing the Way they Work for Real-time ...
Rebranding Agile: How Marketers are Changing the Way they Work for Real-time ...Rebranding Agile: How Marketers are Changing the Way they Work for Real-time ...
Rebranding Agile: How Marketers are Changing the Way they Work for Real-time ...Frank Days
 
May 11, 2010 Preso
May 11, 2010 PresoMay 11, 2010 Preso
May 11, 2010 PresoJosiane Feigon
 
The Essentials of Marketing Automation for Small Businesses
The Essentials of Marketing Automation for Small BusinessesThe Essentials of Marketing Automation for Small Businesses
The Essentials of Marketing Automation for Small BusinessesFrank Days
 
15 Ways Agile for Marketing is Different from Agile for the Rest of Us
15 Ways Agile for Marketing is Different from Agile for the Rest of Us15 Ways Agile for Marketing is Different from Agile for the Rest of Us
15 Ways Agile for Marketing is Different from Agile for the Rest of UsFrank Days
 
Boston Content Marketing Forum July 2014 By Frank Days
Boston Content Marketing Forum July 2014 By Frank DaysBoston Content Marketing Forum July 2014 By Frank Days
Boston Content Marketing Forum July 2014 By Frank DaysFrank Days
 
The Role of Agile Marketing in Creating a World-Class Marketing Team
The Role of Agile Marketing in Creating a World-Class Marketing TeamThe Role of Agile Marketing in Creating a World-Class Marketing Team
The Role of Agile Marketing in Creating a World-Class Marketing TeamFrank Days
 
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...Oregon Wine Board
 
The Tech Marketer Difference
The Tech Marketer DifferenceThe Tech Marketer Difference
The Tech Marketer DifferenceLinkedIn
 
Lethal Generosity
Lethal GenerosityLethal Generosity
Lethal Generosityshel israel
 
Five Trends to Leverage
Five Trends to LeverageFive Trends to Leverage
Five Trends to LeverageJanet Johnson
 
Getting Marketing and Technology to Play Nice in the Sandbox
Getting Marketing and Technology to Play Nice in the SandboxGetting Marketing and Technology to Play Nice in the Sandbox
Getting Marketing and Technology to Play Nice in the SandboxReid Carr
 
How to Create Leads and Close Net-New Business with Buyer 2.0
How to Create Leads and Close Net-New Business with Buyer 2.0How to Create Leads and Close Net-New Business with Buyer 2.0
How to Create Leads and Close Net-New Business with Buyer 2.0Darrell Amy
 
Technology for Marketers: Are you Engaging Effectively?
Technology for Marketers: Are you Engaging Effectively?Technology for Marketers: Are you Engaging Effectively?
Technology for Marketers: Are you Engaging Effectively?Ruder Finn UK Ltd
 
How b2b brands talk past their customers
How b2b brands talk past their customersHow b2b brands talk past their customers
How b2b brands talk past their customersMcKinsey on Marketing & Sales
 
Trust and the consumer decision journey
Trust and the consumer decision journeyTrust and the consumer decision journey
Trust and the consumer decision journeyMcKinsey on Marketing & Sales
 
Turbocharging Your Brand Through Social Media - John Heaney
Turbocharging Your Brand Through Social Media - John HeaneyTurbocharging Your Brand Through Social Media - John Heaney
Turbocharging Your Brand Through Social Media - John HeaneyOnline Marketing Summit
 
High-tech Marketing, the Silicon Valley way
High-tech Marketing, the Silicon Valley wayHigh-tech Marketing, the Silicon Valley way
High-tech Marketing, the Silicon Valley wayAndrew Ahn
 
Selling to the CIO
Selling to the CIOSelling to the CIO
Selling to the CIOAbbie Lundberg
 
Social Technologies In Your Business 14 Oct
Social Technologies In Your Business 14 OctSocial Technologies In Your Business 14 Oct
Social Technologies In Your Business 14 Octkmphillips_us
 
10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
10 years of BRITE: Looking Back to the Future of the Digital Business Revolution10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
10 years of BRITE: Looking Back to the Future of the Digital Business RevolutionDavid Rogers
 
5 Common Marketing Mistakes to Avoid at All Costs
5 Common Marketing Mistakes to Avoid at All Costs5 Common Marketing Mistakes to Avoid at All Costs
5 Common Marketing Mistakes to Avoid at All CostsCharles Holmes
 
The Modern Marketing Model (M3)
The Modern Marketing Model (M3)The Modern Marketing Model (M3)
The Modern Marketing Model (M3)Ashley Friedlein
 
Digital Skills Gap in Asia: How to close the gap
Digital Skills Gap in Asia: How to close the gapDigital Skills Gap in Asia: How to close the gap
Digital Skills Gap in Asia: How to close the gapJohn Sinke
 
Social media lessons from the accounting industry by Eric Majchrzak
Social media lessons from the accounting industry by Eric MajchrzakSocial media lessons from the accounting industry by Eric Majchrzak
Social media lessons from the accounting industry by Eric MajchrzakAdrian Dayton
 
Twitter for Consumer Businesses: Overview of Twitter Business Uses & Trends
Twitter for Consumer Businesses: Overview of Twitter Business Uses & TrendsTwitter for Consumer Businesses: Overview of Twitter Business Uses & Trends
Twitter for Consumer Businesses: Overview of Twitter Business Uses & TrendsAdam Schoenfeld
 
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...SugarCRM
 
Entrepunership session 2020
Entrepunership session 2020Entrepunership session 2020
Entrepunership session 2020asikabdullahsau
 
Trigger based marketing automation
Trigger based marketing automationTrigger based marketing automation
Trigger based marketing automationHans Smellinckx
 
Erasmushogeschool Brussels colloqium
Erasmushogeschool Brussels colloqiumErasmushogeschool Brussels colloqium
Erasmushogeschool Brussels colloqiumHans Smellinckx
 

Contenu connexe

Tendances

The Tech Marketer Difference
The Tech Marketer DifferenceThe Tech Marketer Difference
The Tech Marketer DifferenceLinkedIn
 
Lethal Generosity
Lethal GenerosityLethal Generosity
Lethal Generosityshel israel
 
Five Trends to Leverage
Five Trends to LeverageFive Trends to Leverage
Five Trends to LeverageJanet Johnson
 
Getting Marketing and Technology to Play Nice in the Sandbox
Getting Marketing and Technology to Play Nice in the SandboxGetting Marketing and Technology to Play Nice in the Sandbox
Getting Marketing and Technology to Play Nice in the SandboxReid Carr
 
How to Create Leads and Close Net-New Business with Buyer 2.0
How to Create Leads and Close Net-New Business with Buyer 2.0How to Create Leads and Close Net-New Business with Buyer 2.0
How to Create Leads and Close Net-New Business with Buyer 2.0Darrell Amy
 
Technology for Marketers: Are you Engaging Effectively?
Technology for Marketers: Are you Engaging Effectively?Technology for Marketers: Are you Engaging Effectively?
Technology for Marketers: Are you Engaging Effectively?Ruder Finn UK Ltd
 
Turbocharging Your Brand Through Social Media - John Heaney
Turbocharging Your Brand Through Social Media - John HeaneyTurbocharging Your Brand Through Social Media - John Heaney
Turbocharging Your Brand Through Social Media - John HeaneyOnline Marketing Summit
 
High-tech Marketing, the Silicon Valley way
High-tech Marketing, the Silicon Valley wayHigh-tech Marketing, the Silicon Valley way
High-tech Marketing, the Silicon Valley wayAndrew Ahn
 
Social Technologies In Your Business 14 Oct
Social Technologies In Your Business 14 OctSocial Technologies In Your Business 14 Oct
Social Technologies In Your Business 14 Octkmphillips_us
 
10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
10 years of BRITE: Looking Back to the Future of the Digital Business Revolution10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
10 years of BRITE: Looking Back to the Future of the Digital Business RevolutionDavid Rogers
 
5 Common Marketing Mistakes to Avoid at All Costs
5 Common Marketing Mistakes to Avoid at All Costs5 Common Marketing Mistakes to Avoid at All Costs
5 Common Marketing Mistakes to Avoid at All CostsCharles Holmes
 
The Modern Marketing Model (M3)
The Modern Marketing Model (M3)The Modern Marketing Model (M3)
The Modern Marketing Model (M3)Ashley Friedlein
 
Digital Skills Gap in Asia: How to close the gap
Digital Skills Gap in Asia: How to close the gapDigital Skills Gap in Asia: How to close the gap
Digital Skills Gap in Asia: How to close the gapJohn Sinke
 
Social media lessons from the accounting industry by Eric Majchrzak
Social media lessons from the accounting industry by Eric MajchrzakSocial media lessons from the accounting industry by Eric Majchrzak
Social media lessons from the accounting industry by Eric MajchrzakAdrian Dayton
 
Twitter for Consumer Businesses: Overview of Twitter Business Uses & Trends
Twitter for Consumer Businesses: Overview of Twitter Business Uses & TrendsTwitter for Consumer Businesses: Overview of Twitter Business Uses & Trends
Twitter for Consumer Businesses: Overview of Twitter Business Uses & TrendsAdam Schoenfeld
 
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...SugarCRM
 
Entrepunership session 2020
Entrepunership session 2020Entrepunership session 2020
Entrepunership session 2020asikabdullahsau
 

Tendances (20)

The Tech Marketer Difference
The Tech Marketer DifferenceThe Tech Marketer Difference
The Tech Marketer Difference
 
Lethal Generosity
Lethal GenerosityLethal Generosity
Lethal Generosity
 
Five Trends to Leverage
Five Trends to LeverageFive Trends to Leverage
Five Trends to Leverage
 
Getting Marketing and Technology to Play Nice in the Sandbox
Getting Marketing and Technology to Play Nice in the SandboxGetting Marketing and Technology to Play Nice in the Sandbox
Getting Marketing and Technology to Play Nice in the Sandbox
 
How to Create Leads and Close Net-New Business with Buyer 2.0
How to Create Leads and Close Net-New Business with Buyer 2.0How to Create Leads and Close Net-New Business with Buyer 2.0
How to Create Leads and Close Net-New Business with Buyer 2.0
 
Technology for Marketers: Are you Engaging Effectively?
Technology for Marketers: Are you Engaging Effectively?Technology for Marketers: Are you Engaging Effectively?
Technology for Marketers: Are you Engaging Effectively?
 
How b2b brands talk past their customers
How b2b brands talk past their customersHow b2b brands talk past their customers
How b2b brands talk past their customers
 
Trust and the consumer decision journey
Trust and the consumer decision journeyTrust and the consumer decision journey
Trust and the consumer decision journey
 
Turbocharging Your Brand Through Social Media - John Heaney
Turbocharging Your Brand Through Social Media - John HeaneyTurbocharging Your Brand Through Social Media - John Heaney
Turbocharging Your Brand Through Social Media - John Heaney
 
High-tech Marketing, the Silicon Valley way
High-tech Marketing, the Silicon Valley wayHigh-tech Marketing, the Silicon Valley way
High-tech Marketing, the Silicon Valley way
 
Selling to the CIO
Selling to the CIOSelling to the CIO
Selling to the CIO
 
Social Technologies In Your Business 14 Oct
Social Technologies In Your Business 14 OctSocial Technologies In Your Business 14 Oct
Social Technologies In Your Business 14 Oct
 
10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
10 years of BRITE: Looking Back to the Future of the Digital Business Revolution10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
 
5 Common Marketing Mistakes to Avoid at All Costs
5 Common Marketing Mistakes to Avoid at All Costs5 Common Marketing Mistakes to Avoid at All Costs
5 Common Marketing Mistakes to Avoid at All Costs
 
The Modern Marketing Model (M3)
The Modern Marketing Model (M3)The Modern Marketing Model (M3)
The Modern Marketing Model (M3)
 
Digital Skills Gap in Asia: How to close the gap
Digital Skills Gap in Asia: How to close the gapDigital Skills Gap in Asia: How to close the gap
Digital Skills Gap in Asia: How to close the gap
 
Social media lessons from the accounting industry by Eric Majchrzak
Social media lessons from the accounting industry by Eric MajchrzakSocial media lessons from the accounting industry by Eric Majchrzak
Social media lessons from the accounting industry by Eric Majchrzak
 
Twitter for Consumer Businesses: Overview of Twitter Business Uses & Trends
Twitter for Consumer Businesses: Overview of Twitter Business Uses & TrendsTwitter for Consumer Businesses: Overview of Twitter Business Uses & Trends
Twitter for Consumer Businesses: Overview of Twitter Business Uses & Trends
 
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
 
Entrepunership session 2020
Entrepunership session 2020Entrepunership session 2020
Entrepunership session 2020
 

Similaire à Antwerp Management School - Guest College

Trigger based marketing automation
Trigger based marketing automationTrigger based marketing automation
Trigger based marketing automationHans Smellinckx
 
Erasmushogeschool Brussels colloqium
Erasmushogeschool Brussels colloqiumErasmushogeschool Brussels colloqium
Erasmushogeschool Brussels colloqiumHans Smellinckx
 
PXL presentation: direct marketing
PXL presentation: direct marketingPXL presentation: direct marketing
PXL presentation: direct marketingHans Smellinckx
 
Digital Marketing Teigland 2011
Digital Marketing Teigland 2011Digital Marketing Teigland 2011
Digital Marketing Teigland 2011Robin Teigland
 
Omnichannel at KU Leuven
Omnichannel at KU LeuvenOmnichannel at KU Leuven
Omnichannel at KU LeuvenHans Smellinckx
 
How Top Brands Create Killer Omnichannel Customer Experiences
How Top Brands Create Killer Omnichannel Customer ExperiencesHow Top Brands Create Killer Omnichannel Customer Experiences
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
 
Masterclass Email Marketing - Best of/Digimedia - Sneak preview
Masterclass Email Marketing - Best of/Digimedia - Sneak previewMasterclass Email Marketing - Best of/Digimedia - Sneak preview
Masterclass Email Marketing - Best of/Digimedia - Sneak previewHans Smellinckx
 
Aligning Social Media Strategies with Revenue Management Tactics - Part 2
Aligning Social Media Strategies with Revenue Management Tactics - Part 2Aligning Social Media Strategies with Revenue Management Tactics - Part 2
Aligning Social Media Strategies with Revenue Management Tactics - Part 2Kate Varini
 
Research Inspiration Run
Research Inspiration RunResearch Inspiration Run
Research Inspiration RunBAQMaR
 
Connect via Hootsuite London 2014: Dr. William J. Ward, Syracuse University
Connect via Hootsuite London 2014: Dr. William J. Ward, Syracuse UniversityConnect via Hootsuite London 2014: Dr. William J. Ward, Syracuse University
Connect via Hootsuite London 2014: Dr. William J. Ward, Syracuse UniversityHootsuite
 
2015 wine tourism conference virginia nov 2015 (1)(2)
2015 wine tourism conference virginia nov 2015 (1)(2)2015 wine tourism conference virginia nov 2015 (1)(2)
2015 wine tourism conference virginia nov 2015 (1)(2)Daniel Bishofberger
 
Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Lars Voedisch
 
Guide to Green Business Social Media Success by Taiga Company
Guide to Green Business Social Media Success by Taiga CompanyGuide to Green Business Social Media Success by Taiga Company
Guide to Green Business Social Media Success by Taiga CompanyTaiga Company
 
Most Influential CMOs to Follow in 2023.pdf
Most Influential CMOs to Follow in 2023.pdfMost Influential CMOs to Follow in 2023.pdf
Most Influential CMOs to Follow in 2023.pdfInsightsSuccess4
 
Alana griffiths social selling
Alana griffiths social sellingAlana griffiths social selling
Alana griffiths social sellingB2B Marketing
 
Digital Customer Experience Strategy, DocuSign [FutureStack16]
Digital Customer Experience Strategy, DocuSign [FutureStack16]Digital Customer Experience Strategy, DocuSign [FutureStack16]
Digital Customer Experience Strategy, DocuSign [FutureStack16]New Relic
 

Similaire à Antwerp Management School - Guest College (20)

Trigger based marketing automation
Trigger based marketing automationTrigger based marketing automation
Trigger based marketing automation
 
Erasmushogeschool Brussels colloqium
Erasmushogeschool Brussels colloqiumErasmushogeschool Brussels colloqium
Erasmushogeschool Brussels colloqium
 
Big data demistified
Big data demistifiedBig data demistified
Big data demistified
 
PXL presentation: direct marketing
PXL presentation: direct marketingPXL presentation: direct marketing
PXL presentation: direct marketing
 
Digital Marketing Teigland 2011
Digital Marketing Teigland 2011Digital Marketing Teigland 2011
Digital Marketing Teigland 2011
 
Omnichannel at KU Leuven
Omnichannel at KU LeuvenOmnichannel at KU Leuven
Omnichannel at KU Leuven
 
How Top Brands Create Killer Omnichannel Customer Experiences
How Top Brands Create Killer Omnichannel Customer ExperiencesHow Top Brands Create Killer Omnichannel Customer Experiences
How Top Brands Create Killer Omnichannel Customer Experiences
 
Masterclass Email Marketing - Best of/Digimedia - Sneak preview
Masterclass Email Marketing - Best of/Digimedia - Sneak previewMasterclass Email Marketing - Best of/Digimedia - Sneak preview
Masterclass Email Marketing - Best of/Digimedia - Sneak preview
 
11834_B2BOnlineEU
11834_B2BOnlineEU11834_B2BOnlineEU
11834_B2BOnlineEU
 
Aligning Social Media Strategies with Revenue Management Tactics - Part 2
Aligning Social Media Strategies with Revenue Management Tactics - Part 2Aligning Social Media Strategies with Revenue Management Tactics - Part 2
Aligning Social Media Strategies with Revenue Management Tactics - Part 2
 
Research Inspiration Run
Research Inspiration RunResearch Inspiration Run
Research Inspiration Run
 
Social media for retail overview 2013
Social media for retail overview 2013Social media for retail overview 2013
Social media for retail overview 2013
 
Social Networking Kent202 Presentation
Social Networking Kent202 PresentationSocial Networking Kent202 Presentation
Social Networking Kent202 Presentation
 
Connect via Hootsuite London 2014: Dr. William J. Ward, Syracuse University
Connect via Hootsuite London 2014: Dr. William J. Ward, Syracuse UniversityConnect via Hootsuite London 2014: Dr. William J. Ward, Syracuse University
Connect via Hootsuite London 2014: Dr. William J. Ward, Syracuse University
 
2015 wine tourism conference virginia nov 2015 (1)(2)
2015 wine tourism conference virginia nov 2015 (1)(2)2015 wine tourism conference virginia nov 2015 (1)(2)
2015 wine tourism conference virginia nov 2015 (1)(2)
 
Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019
 
Guide to Green Business Social Media Success by Taiga Company
Guide to Green Business Social Media Success by Taiga CompanyGuide to Green Business Social Media Success by Taiga Company
Guide to Green Business Social Media Success by Taiga Company
 
Most Influential CMOs to Follow in 2023.pdf
Most Influential CMOs to Follow in 2023.pdfMost Influential CMOs to Follow in 2023.pdf
Most Influential CMOs to Follow in 2023.pdf
 
Alana griffiths social selling
Alana griffiths social sellingAlana griffiths social selling
Alana griffiths social selling
 
Digital Customer Experience Strategy, DocuSign [FutureStack16]
Digital Customer Experience Strategy, DocuSign [FutureStack16]Digital Customer Experience Strategy, DocuSign [FutureStack16]
Digital Customer Experience Strategy, DocuSign [FutureStack16]
 

Plus de Hans Smellinckx

Digital business transformation by Hans Smellinckx
Digital business transformation by Hans SmellinckxDigital business transformation by Hans Smellinckx
Digital business transformation by Hans SmellinckxHans Smellinckx
 
Intracto - PWA presentation
Intracto - PWA presentationIntracto - PWA presentation
Intracto - PWA presentationHans Smellinckx
 
Digital transformation in the travel industry #VVR
Digital transformation in the travel industry #VVRDigital transformation in the travel industry #VVR
Digital transformation in the travel industry #VVRHans Smellinckx
 
How to manage digital transformation
How to manage digital transformationHow to manage digital transformation
How to manage digital transformationHans Smellinckx
 
Omnichannel business transformation
Omnichannel business transformationOmnichannel business transformation
Omnichannel business transformationHans Smellinckx
 
The private life of an email @ ZEISS
The private life of an email @ ZEISSThe private life of an email @ ZEISS
The private life of an email @ ZEISSHans Smellinckx
 
Strategic marketing day 2016: Omnichannel & business transformation
Strategic marketing day 2016: Omnichannel & business transformationStrategic marketing day 2016: Omnichannel & business transformation
Strategic marketing day 2016: Omnichannel & business transformationHans Smellinckx
 
The Furture of Direct Mail/Marketing
The Furture of Direct Mail/MarketingThe Furture of Direct Mail/Marketing
The Furture of Direct Mail/MarketingHans Smellinckx
 
The private life of an email
The private life of an emailThe private life of an email
The private life of an emailHans Smellinckx
 
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption storyFast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption storyHans Smellinckx
 
Data & personalisation breakfast session
Data & personalisation breakfast sessionData & personalisation breakfast session
Data & personalisation breakfast sessionHans Smellinckx
 
Change management: who moved my cheese
Change management: who moved my cheeseChange management: who moved my cheese
Change management: who moved my cheeseHans Smellinckx
 
E-mail summit 2015: what's hot in e-mail marketing
E-mail summit 2015: what's hot in e-mail marketingE-mail summit 2015: what's hot in e-mail marketing
E-mail summit 2015: what's hot in e-mail marketingHans Smellinckx
 
MOOOSE multichannel distributed marketing automation
MOOOSE multichannel distributed marketing automationMOOOSE multichannel distributed marketing automation
MOOOSE multichannel distributed marketing automationHans Smellinckx
 
Omni-channel Marketing Travel Industry
Omni-channel Marketing Travel IndustryOmni-channel Marketing Travel Industry
Omni-channel Marketing Travel IndustryHans Smellinckx
 
Post Graduate course at PXL Limburg
Post Graduate course at PXL LimburgPost Graduate course at PXL Limburg
Post Graduate course at PXL LimburgHans Smellinckx
 
Big data - The reference
Big data - The referenceBig data - The reference
Big data - The referenceHans Smellinckx
 
ROI social media - workshop at STIMA
ROI social media - workshop at STIMAROI social media - workshop at STIMA
ROI social media - workshop at STIMAHans Smellinckx
 

Plus de Hans Smellinckx (20)

AI voor KMO's
AI voor KMO'sAI voor KMO's
AI voor KMO's
 
Digital business transformation by Hans Smellinckx
Digital business transformation by Hans SmellinckxDigital business transformation by Hans Smellinckx
Digital business transformation by Hans Smellinckx
 
Intracto - PWA presentation
Intracto - PWA presentationIntracto - PWA presentation
Intracto - PWA presentation
 
Digital transformation in the travel industry #VVR
Digital transformation in the travel industry #VVRDigital transformation in the travel industry #VVR
Digital transformation in the travel industry #VVR
 
How to manage digital transformation
How to manage digital transformationHow to manage digital transformation
How to manage digital transformation
 
Omnichannel business transformation
Omnichannel business transformationOmnichannel business transformation
Omnichannel business transformation
 
The private life of an email @ ZEISS
The private life of an email @ ZEISSThe private life of an email @ ZEISS
The private life of an email @ ZEISS
 
Strategic marketing day 2016: Omnichannel & business transformation
Strategic marketing day 2016: Omnichannel & business transformationStrategic marketing day 2016: Omnichannel & business transformation
Strategic marketing day 2016: Omnichannel & business transformation
 
The Furture of Direct Mail/Marketing
The Furture of Direct Mail/MarketingThe Furture of Direct Mail/Marketing
The Furture of Direct Mail/Marketing
 
The private life of an email
The private life of an emailThe private life of an email
The private life of an email
 
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption storyFast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
 
Data & personalisation breakfast session
Data & personalisation breakfast sessionData & personalisation breakfast session
Data & personalisation breakfast session
 
Email summit 2016
Email summit 2016Email summit 2016
Email summit 2016
 
Change management: who moved my cheese
Change management: who moved my cheeseChange management: who moved my cheese
Change management: who moved my cheese
 
E-mail summit 2015: what's hot in e-mail marketing
E-mail summit 2015: what's hot in e-mail marketingE-mail summit 2015: what's hot in e-mail marketing
E-mail summit 2015: what's hot in e-mail marketing
 
MOOOSE multichannel distributed marketing automation
MOOOSE multichannel distributed marketing automationMOOOSE multichannel distributed marketing automation
MOOOSE multichannel distributed marketing automation
 
Omni-channel Marketing Travel Industry
Omni-channel Marketing Travel IndustryOmni-channel Marketing Travel Industry
Omni-channel Marketing Travel Industry
 
Post Graduate course at PXL Limburg
Post Graduate course at PXL LimburgPost Graduate course at PXL Limburg
Post Graduate course at PXL Limburg
 
Big data - The reference
Big data - The referenceBig data - The reference
Big data - The reference
 
ROI social media - workshop at STIMA
ROI social media - workshop at STIMAROI social media - workshop at STIMA
ROI social media - workshop at STIMA
 

Dernier

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingNauman Safdar
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Omaninstagramfab782445
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified Binance Account
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateCannaBusinessPlans
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 

Dernier (20)

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 

Antwerp Management School - Guest College

Notes de l'éditeur

  1. Gamifictaion of data
  2. Source: datameer