VVZC presentation at Lessius "how to start with social media". Overview of best practices and some serious screw-ups

1. ®EVOLUTION
MARKETING
By Hans Smellinckx
To communicate
Or not to communicate ®EVOLUTION

2. Business Development
Innovation
20 years experience founder
Marketing Manager
®Evolution Social Marketing Forum
HANS SMELLINCKX Interactive Marketing Social Media
Sales & Marketing E-mail Marketing
Mobile Marketing Digital Marketing
Blogger Metrics, KPI’s & dashboarding
Direct Marketing
@hanssmellinckx
www.onlinemarketingmanager.be

3. Beyond pretty pictures
®EVOLUTION

5. Social
media
types ®EVOLUTION

6. Which type are you?
 Scary nut
Social media = the devil!
 Fancy nut:
A shiny empty package with
an attitude of “do not speak to
me”

7. Which type are you?
 Shiny nut:
we do it and look at how WE
do it, but only on social of
course
 Stumble upon nut:
we’ll do 500 things at the
same time but don’t act me
why and how

8. Which type are you?
 Sporty nut:
let’s train, practice and execute
 Train: learn how to
improve your social
presence
 Practice: many failures
make a good project
 Execute: let’s do things!
 And shine at the right time

9. But...
No ROI
= sporty nut
becomes a
wrong type of
nut...

10. What are we talking about?
Beyond Facebook!
®EVOLUTION

11. A day in social media...

12. Focus

13. Belgian social sphere

15. It will go wrong...

17. „cause we are
human

18. EMOTIONS

19. “AWAY”

20. Key to succes

21. Remember
 Treat people the way you would like to be
treated in every daily life!
 When something goes wrong... Think
about the above...
 Be prepared that something will go wrong

23. So not like this...
®EVOLUTION

26. "You're an idiot and a liar!"

27. “Let’s hurry home and follow the
earthquake news. And don’t forget to
order your favourite KFC menu.”

28. “Let‟s hurry home and follow the earthquake news.
And don‟t forget to order your favorite KFC menu.”

29. FAIL
FAST

30. Every contact is an opportunity...
To win some...
Or to lose!

32. 1 What is your strategy?
2 What is your target audience?
3 Do you have the right processes in place?
4 Do you have the right people in place?
5 Start small...
But prepare to end bigger.

33. It’s all about
communication

34. 1 Be human
2 Be concise
3 Addmit mistakes
4 Accept not being in control
5 Learn from mistakes
6 Imperfection works

35. Not a Revolution

37. BRANDS

38. CHALLENGE

40. Random Act of
Kindness

42. DATA CLUTTER
BIG
DATA

43. Connecting
the dots
CRM
SOCIAL
WEBSITE
Relevant messages
E-MAIL DATA MINING
DATA MODELLING
MOBILE

44. It’s not a sprint!

45. It’s a marathon!

46. €

47. Questions ?

48. ®EVOLUTION MARKETING
www.twitter.com/hanssmellinckx
®EVOLUTION