Digital Marketing
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Presentation I gave at Thomas Cook, with a few examples of social comemrce, mobile commerce, social media, augmented reality and several great examples in the travel world.
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Digital Marketing
- 1. Internet in Belgium Towards social brands April 7th, 2010 INTERNET IN BELGIUM
- 3. EVOLUTION ® People will say in 2050, 2010 was just the beginning of this revolution Seth Godin, Antwerp
- 6. Internet in Belgium is… STATS CONSUMER SHIFTS SOCIAL MEDIA MOBILE
- 7. Pure stats Sources Insites Consulting IAB Belgium IAB Europe TNS Infratest
- 8. The customer journey Intent BUY +/- 14 days!
- 10. Internet penetration in Belgium
- 11. Speed in Belgium
- 12. Digital Divide
- 16. Facebook in Belgium Place 23
- 19. Which channels consulted to research for a trip?
- 23. Shifts in human digital behaviour “ If Facebook's growth continues the way it has been, perhaps it should be considered Google's greatest threat (when I say threat, I mean competition) - maybe not in general search, but in terms of where advertisers are spending their money. ” (WebProNews) SHIFT 1
- 24. Shifts in human digital behaviour SHIFT 2
- 26. Shifts in human digital behaviour SHIFT 3
- 27. Mobile is not a trend it’s here! 120% penetration in Belgium Look beyond the app
- 31. If brands don’t give us value, we will…
- 33. EVOLUTION ® IS COMING IS ALREADY HERE!
- 35. Not in Belgium?
- 37. People do regroup themselves…
- 38. And than the big guns…
- 39. Other brands under fire http://www.youtube.com/watch?v=XavZc6X--tA
- 40. We are fed up with the marketing machine called Susan Boyd
- 41. And a last one… "Were they really expecting the consumer to make nice and create very pleasant movies?" he asked. "If they were, they haven't looked at anything on YouTube." http://www.youtube.com/watch?v=SD6c-C0Z5r4
- 42. It’s not all negative!!! http://www.youtube.com/watch?v=i-hXcRtbj1Y
- 43. Internet in Belgium YOU
- 45. But it’s packaged differently
- 46. But it’s packaged differently Social commerce s-commerce Mobile commerce m-commerce
- 47. But it’s packaged differently Mobile application Mobile internet website
- 54. WEB + MOBILE + SOCIAL +real life
- 57. The consumer is in control…
- 59. The consumer is in control, but loves to be valued
- 60. EVOLUTION ® You are living the…
- 61. The shop around the corner
Notes de l'éditeur
- T mobile Flashmob
- Flashmob Anwterpen