Return on investment / ROI of social media

1. Social media
Return on Investment

2. Twitter.com/hanssmellinckx
www.onlinemarketingmanager.be
HANS SMELLINCKX
Innovation & Marketing Projects
20 years experience
Founder
Social Marketing Forum
®Evolution
Social Media
E-mail Marketing
Digital Marketing
Multi-channel Marketing
Mobile Marketing
Metrics, KPI’s & dashboardingBlogger
Thomas Cook Belgium
CRM
Branding & Reach
TEDx Flanders

3. Zero moment of truth
The moment your nuts are getting cracked!
Zumba...

4. Disagree
Agree

5. Zero moment of truth
The moment, your nuts are getting cracked!
 Who doesn’t have a social media policy ?
 Who is not generating actively sales/leads?
 Who has only 1 person responsible for social
media?
 Who doesn’t have a Facebook page?
 Largest twitter account in your company has
more than 5000 followers ?
Zumba...

6.  Who didn’t have to stand up?
Zero moment of truth
The moment, your nuts are getting cracked!

7. Why ?
Vicious
circle

8. No budget
No
resources
No
campaigns
No results
Marketing anno 2013

9. No budget
No
resources
No
campaigns
No results
Marketing anno 2013

10. Social media strategy wave
Listen
Strategy
Build
Spread
Spread
Build

11. Your situation?

12. Historical accumulated problems

13. Social media=
Waste of time + not for me

14. 1994: Website?

17. How to generate 1 million €

18. You need an audience

19. The average e-mail db in Belgium is below
100,000... We tend to preach to an empty
stadium.
BELGIUM USAGOOD BALANCE

20. Belgium: top 10 brands
Where are the real Belgian brands? (media)

21. Belgium: top 10 brands
Samsonite, Stella, Delirium, La Chouffe,
Leonidas, The Chocolate Line, Daskalidas, Torfs,
JBC, Solvay, etc etc
RIP
In 10 years?

22. If you don’t speak to your audience and
don’t listen to what they say, why would
they buy you? Or replace you with a
cheaper alternative?

23. Gather an audience

24. Calculation
• Amount of fans needed: 50,000
• This means: at least 1,00,000 people asked to
click on like (2%)
• Average 0,47€/click (you need at least 30 cliks
to convert 1 person with a game
• Sponsored stories = cut the middle man

25. Open graph 2

26. Challenge becomes bigger & bigger

27. Nothing to communicate

28. Just do it
news
philantropy HistoryPromotions
Product
service
info
Company info
(movers & shakers)
People

29. Spread the word

30. Just do it
PR
Board ResellersSales Clients
Marketing Customer service

31. 1/5 wants to
get promotions

32. Effect
ROI
Campaigns
Time
1
2
3
4

33. People
Passion

34. Act real

35. Audience
content

36. Time

37. Speak their language

38. Board

39. Your clients

40. Social just a channel

41. Twitter.com/hanssmellinckx
www.onlinemarketingmanager.be
HANS SMELLINCKX
Innovation & Marketing Projects
20 years experience
Founder
Social Marketing Forum
®Evolution
Social Media
E-mail Marketing
Digital Marketing
Multi-channel Marketing
Mobile Marketing
Metrics, KPI’s & dashboardingBlogger
Thomas Cook Belgium
CRM
Branding & Reach
TEDx Flanders