The document provides a summary of key points from the book "The E-Myth Revisited" by Michael E. Gerber. It discusses the entrepreneurial myth that just because you know how to do the work means you know how to run it as a business. It provides 10 useful terms and discusses balanced entrepreneurship, focusing on the roles of entrepreneur, manager and expert. It emphasizes the importance of building an MVP, prototype and scalable system to start and grow a business successfully.
5. Josef Schumpeter
1912 - „Theorie der wirtschaftlichen Entwicklung“
Creative Destruction ...
(Kreative Zerstörung)
„Continuously
Replacing Good Through Better …“
Always Re-Inventing Themself ...
6. FundingProf. Günter Faltin – Labor Für Entrepreneurship FU Berlin
Richard Branson – Founder Of The Virgin Label:
„We had No Money,
So We Had To Become Creative!“
Guy Kawasaki – Apple Evangelist:
Taking Outside Money Means
Loosing The Control Of Your Startup ...
7. Creativity Counts!Sir Ken Robinson (See Wikipedia)
„More Important Than Knowledge Is
Imagination!“
(Albert Einstein)
So What Counts Most For Businesses:
Phantasy & Creativity
8. Do We Have Enough Problems?
Motto Of The Sales KickOff 2001 In San Francisco Of Mentor Graphics Corporation
Problems
And Pain
Are
Driving Innovation (!)
9. Value ChainGeoffrey A. Moore - „Crossing The Chasm“
Only Whole Solutions
Augmenting Unique Value Chain(s)!
Customers Will Only Pay For „Their“ Solution (!)
Solving Their Problem (!)
Specifically If Their Pain Is Unbearable ...
10. Whole SolutionGeoffrey A. Moore – The Chasm Group
A Solution Always Solves (!) a Problem
Does THEIR Problem Hurts THEM?
… How Much?
Is Your Solution Really Relevant?
Does It Solve Their Problem?
Well Than That Is Your Differentiator!
11. Do „Risk-Taker“ Take Risk?
Prof. Günter Faltin – Buch: „Kopf schlägt Kapital“
Sucessful Entrepreneurs Hate Risk!
„Risk“ Is ALL About
Preparation!
Components Reduce Risks ...
(„Kopf schlägt Kapital“ - Gründen Mit Komponenten)
12. Effectiveness vs. Efficiency
Effectiveness:
Doing The Right Thing! … Entrepreneur's responsibility
Efficiency:
Doing Things Right! … Managers Responsibility
Most Damaging:
Doing Things Right,
But They Are Not The Right Things!
13. Buying HierarchyProf. Clayton M. Christensen - Harvard Business School - „The Innovator's Dilemma“
Throughout The Whole Product Life Cycle
➢ First => Capability
➢ Second => Quality
➢ Third => Ease-Of-Use
➢ Finally => Price
BUT … Their Is Always A But … See The Next Slide ...
14. (Un)Consciousness
Buying Decisions Are Always:
Irrational & Emotional & Instantaneously (!)
Your Unconsciousness Decides …
Only Its Post-Decision Reasoning
Sounds Rational ...
16. Startup Phases
Infancy: Doing All The Work ...
Adolescence: Getting Some Help ...
Final Maturity:
Starting With The
Entrepreneurial Perspective
17. Entrepreneurial Perspective
Asking: „How Must The Business Work?“
Seeing A „System“ Producing Outside Results ...
Starting With A Well Defined Picture
Of The Future ...
Envision The Business In Its Entirety!
18. Market SegmentationGeoffrey A. Moore - „Inside The Tornado“
Define Your First Market Segment
(A Group Of People Sharing The Same Interest(s)
Specify Your First Segment Small Enough (!)
Be Specific (!), Because You Must Be Able To Serve Your Customers ...
Because You Are Small Enough You Will Not Be
On Your Competitor's Radar Screen ...
20. Balancing Your 3 RolesMichael E. Gerber - „The E-Myth“
➢ Entrepreneur - Working ON Your Business
just 10 % Visioneer ... to the Outside of your Company …
… Searching … Innovations … Wondering
… Are We Doing The RIGHT Thing(s) ...
➢ Manager - Working ON Your Business
just 20 % Enabler ... to the Inside of your Company …
Improving Processes …
… Are We Doing Our Thing(s) RIGHT? ...
➢ Expert - Working IN Your Company
70 % Producer Doing The Work …
… How To Do The Work ...
21. Entrepreneur
Your First Role ...
Focus:
The Visionary Is Living For The Future …
Always Wondering What If ...
… Searching For Innovation(s)
Conflict Potential:
His Need for Change …
Always In Conflict With Manager(s) ...
… Trying To Clean Up The Entrepreneur's Latest Mess ...
Integrating New Innovation(s) ...
22. Manager
Your Second Role ...
Focus:
Improving Business Processes
Planing, Order and Predictability … Lives In The Past
Conflict Potential:
Always Sees The Problem (For The Process)
Running After The Entrepreneur Cleanup His Mess ...
Tention Between The Entrepreneurial Vision
and The Managers Pragmatism ...
23. Expert
Your Third Role ...
Focus:
Happy If He Is In Control Of Workflow(s) …
„How To Do“ The Work … Producing … Living In The Present
Conflict Potential:
Entrepreneur Comes Up With New Work ...
… Manager Imposes Order On His Work ...
24. Entrepreneurial Dimensions
Michael E. Gerber - „Awakening The Entrepreneur Within“
➢ The Dreamer => Ideas ...
➢ The Thinker => Concept ...
➢ The Storyteller => Feedback ...
➢ The Leader => Lets Do It !
Michael E. Gerber's - Book „Awakening The Entrepreneur Within“
25. How To StartMichael E. Gerber - „The E-Myth“
➢ Build Your MVP For Market Feedback
… MVP := Minimum Viable Product := Prototype ...
➢ Is Your Prototype Scalable? (!)
➢ Then Start Growing … NOT earlier!
➢ Hire (Soon) Your First Expert …
➢ ... Next Hire Your First Manager …
➢ … Finally Be The Entrepreneur ...
26. Scalability Enables Profits
Scalability Enables Your Business To Grow Organically!
Scalability Transforms Your MVP
Into Your Prototype!
Your Prototype Defines Your System,
Which Requires Ongoing Continuous Improvements!
27. Turn-Key Revolution
Michael E. Gerber - „The E-Myth“
Work ON Your Business ... NOT IN it (!)
Your Prototype Becomes Your System
The System Runs The Business,
The People Run The System.
All That's Left For The „Franchise“ To Do Is
Learn How To Manage The System ...
28. Working ON Your Business
Your Business Is Not Your Life (!)
Pretent That You Are Going To
Always Franchise Your Business
Rules To Win:
The Model Will Provide Consistent Value …
... To Your Customer
Your Employees Qualification Therefore Can Be Limited …
In Order To Replicate Your Business
All Work (Processes) In The Model Will Be Documented …
The Model Will Provide A Uniformly Predictable Service …
To The Customer
29. Business Development Process
Second Half Of The Book „The E-Myth“
Innovation (Preparing The Future)
Quantification (Knowing The Numbers)
Orchestration (Standardizing Processes)
Your Business Development Program:
Your Primary Aim – Your Strategic Objective – Your Organisational Strategy
Your Management Strategy – Your People Strategy
Your Marketing Strategy - Your System Strategy
30. Leadership
The 7 Entrepreneurial Disiplinces:
Enterprise
Marketing
Finance
Management
Lead Generation
Lead Conversion
Order Fullfillment
You Need To Get These Right When You Are Small …
… BEFORE You Scale ...
31. Entrepreneurial Charisma
„Walk Your Talk (!)“
It Is The Entrepreneur
having The Vision, which Is Bigger Than Life ...
Who Turns Idea(s) & Invention(s)
Into Innovations, deriving from It His Mission ...
This Is The Foudation Of A Successful Businesses!
32. Business Hierachy
Vision: Your Dream … Bigger Then Life, Very Long Term ...
(My Vision: Helping People To Develope Successful Business Models ...)
Mission: Your Core Competency … for decades ...
(My Mission: Development Of Open-Source Solutions Offering As SaaS Solution Towards Non-Techies …)
Strategy: Combining & Configuring …for years …
Defining The Set Of Components / Partners … Preparing for
The Next Market Segment (Bowling Alley Strategy) ...
Tactics: Improve Offering Quality … every quarters ...
Stabilizing & Improving Business Proccesses ...
33. Reality Check
After 1 Year ~ 40 %
After 5 Years ~ 80 %
After 10 Years ~ 96 %
… Of Businesses Fail!
(Seems To Be Valid Around The Globe)
34. German IHK Statistics
„Experts“ Say That The „Typical“
Reasons For Business Failures Are:
Not Enough Experience ...
Not Enough Knowledge about:
Finance, Taxes, Marketing, Sales, ...
35. Andreas von Bechtolsheimer
Founder of Sun Microsystems Inc. & the very first Google Investor (100k$)
His 5 Reasons Why StartUp Fail:
Too early
Too late
Too complex
Not relevant
Too expensive
36. Guy Kawasaki
Apple Evengalist … Business Angel … VC
Do NOT scale too early!
A Working Prototype Is Most Important
And Must First Be Scalable!
Focus On Your Market Segment!
Growing Organically …
Improving Scalability Of Your Prototype!
38. Appendix
Book Title:
„The E-Myth Revisited“
-
„Why Most Small Businesses
Don't Work and What to Do About It“
ISBN: 978-0-88730-728-7
Author: Michael E. Gerber
