INTRODUCTION TO ADVERTISEMENT

1. INTRODUCTION TO ADVERTISING
Good advertising, it is said, builds sales. And great advertising builds factories. Hence, it's
not enough to come up with good advertising, but with great advertising campaigns like
Colgate Toothpaste, Raymond Suitings, Cadbury's Dairy Milk, Nestle's Nescafe, Fevicol ....
to make a great impact on the minds of the people.
Advertising that approaches the audience with warmth, wit and wisdom can be
successful, even on a smaller budget. However, we often come across dull and boring ads
created by the so-called creative people.