MIX2016 行動體驗設計論壇

1. Innovate Your Business with User ExperienceMIX 2016 2016/05/27
re-think / s S

2. Alan David
Creative Director User Experience Director

3. Introduction - about AJA
Every customer is precious to us, whether big or small.
Image credit: ShutterStock

4. 01 t
02 g
03 U
04 C g
05 U g

5. UX

6. g A
AT

7. Introduction - Clients
Every customer is precious to us, whether big or small.
UX
2009
Image credit: http://www.teehanlax.com/blog/ux-fund-matures-up-393/

8. Introduction - Clients
Every customer is precious to us, whether big or small.
UX
2009

9. e P

10. Introduction - about AJA
Every customer is precious to us, whether big or small.

11. Introduction - about AJA
Every customer is precious to us, whether big or small.

12. 01 t
02 g
03 U
04 C g
05 U g

13. g

14. What is innovation?
Image credit: http://bizarre.viralnova.com/strange-useless-inventions/

15. What is innovation?
Image credit: http://bizarre.viralnova.com/strange-useless-inventions/

16. What is innovation?
Image credit: http://bizarre.viralnova.com/strange-useless-inventions/

17. g

18. =
What is innovation?
Image credit: http://www.narlabs.org.tw/en/news/news.php?news_id=573

19. What is innovation?
Invention:
A discovery, a finding.
Image credit: https://www.diffferent.de/innovation-mit-system-diffferent-meets-young-presidents-organization/#main
American Heritage Dictionary

20. What is innovation?
Innovation:
The act of introducing
something new
Image credit: https://www.diffferent.de/innovation-mit-system-diffferent-meets-young-presidents-organization/#main
American Heritage Dictionary

21. Innovation vs. Invention
What is innovation?
Image credit: https://www.diffferent.de/innovation-mit-system-diffferent-meets-young-presidents-organization/#main

22. Innovation must be user-centric
What is innovation?
NewValuableUniqueWonderful
Innovation Invention Creation Novelty
Level of User-centric

23. g

24. g
g C C

25. 01 -
What is necessary for innovation?
Image credit: http://www.bonkersworld.net/organizational-charts/ , http://movies-in-theaters.net/microsoft-org-chart.html

26. Image credit: http://www.bonkersworld.net/organizational-charts/ , http://movies-in-theaters.net/microsoft-org-chart.html
01 -
What is necessary for innovation?

27. 01 -
What is necessary for innovation?
AJA 2.0
(2015 ~)
AJA 1.0
(2009~2014)

28. 02 -
What is necessary for innovation?
Image credit: http://www.gentlemansgazette.com/beer-guide/

29. 02 -
What is necessary for innovation?
Image credit: http://www.hellomagazine.com/cuisine/2015051925311/milk-cow-almond-rice-soy-health-benefits/

30. 02 -
What is necessary for innovation?

31. 02 -
What is necessary for innovation?
Image credit: http://www.toptenz.net/10-ways-beer-shaped-human-civilization.php

32. 02 -
What is necessary for innovation?
Image credit: https://kennettbeverage123.com/2015/01/24/

33. Video credit: https://www.youtube.com/watch?v=0fKBhvDjuy0
03 - .
What is necessary for innovation?

34. Innovation requires interplay between
a product offering (technology) &
a market (people).
z w
b
D

35. g C C

36. 01 t
02 g
03 U
04 C g
05 U g

37. http://www.upassoc.org/usability_resources/about_usability/what_is_ucd.html
How to Innovative
Step by Step

38. s g
e
D a-.

39. l
o
0
R
l W
lo
l
l l X
m
N
o l p n
l

40. UQ oA

41. How to Innovative

42. How to Innovative

43. o l p n
How to Innovative

44. z
t
How to Innovative

45. c
How to Innovative

46. How to Innovative

47. % & y

48. 2014 7 6.2%
30-40 4.2
65 39.45
30 36.44
%
&
How to Innovative

49. 1
10.85
30
How to Innovative

50. J
J e
“ “
How to Innovative

51. How to Innovative

52. i
How to Innovative

53. How to Innovative

54. o
9 9
How to Innovative

55. How to Innovative

56. Features
Attribute
User Benefit
Value / Brief
Online account | Interest rates | Charge note
Anypay | Click investment
Save time | Earn money
Convenient | Analysis
Fast
Human
How to Innovative

57. How to Innovative
How to Innovative

58. How to Innovative
l
2
P

59. How to Innovative
R
5 92 6A5
m
9 59
5 623 5
eP
6 646
Design Goal

60. How to Innovative

61. How to Innovative

62. 01 t
02 g
03 U
04 C g
05 U g

63. g C C

64. g i OJU
g y OJU
g OJU p

65. Kintsugi: The Art of Broken Pieces
Why innovation must be user-centric?
Image credit: https://vimeo.com/32228968

66. Kintsugi: The Art of Broken Pieces
Why innovation must be user-centric?
Image credit: http://www.thisiscolossal.com/2014/05/kintsugi-the-art-of-broken-pieces/

67. Kintsugi: The Art of Broken Pieces
Why innovation must be user-centric?
Image credit: http://www.thisiscolossal.com/2014/05/kintsugi-the-art-of-broken-pieces/

68. g OJU
g OJU
g OJU p
r

69. g D
S
w

70. 01 :
Innovation in real world
Image credit: https://tanjafoehr.com/2014/03/20/innovative-idee-und-alle-sind-dagegen-na-dann-lauft-ja-alles-nach-plan/

71. 01 :
Innovation in real world

72. 02 : (Z > B)
Innovation in real world
Inertia
Risk
Gain Pain
Value
Revenue
Savings
Opportunity
Competence
.
.
Changes
Uncertainty
Switching costs
Fail rate
.
.
Cost
Time
Efforts
.
.

73. Inertia
Risk
Gain
Pain
02 : (Z > B)
Innovation in real world

74. Gain
Pain
Inertia
Risk
02 : (Z > B)
Innovation in real world

75. 02 : (Z > B)
Innovation in real world

76. 02 : (Z > B)
Innovation in real world

77. 03 :
Innovation in real world
Image credit: http://mmfixed.com

78. 03 :
Innovation in real world
Before After

79. 03 :
Innovation in real world

80. n D
Real problem, real solution.

81. 01 t
02 g
03 U
04 C g
05 U g

82. g E rg
O U JU y
U
U
n

85. g
U e n
y
U S
a

87. Way to innovate, find AJA