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[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)

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MIX 2015 行動體驗設計論壇
【專訪】Joe Hsia、Kaba Su:Yahoo的創新來自於對使用者的同理心與實驗精神
http://mix.hpx.tw/2015/ch/joe_kaba_news/

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[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)

  1. 1. INNOVATION YAHOO mobile + design THE CORE OF EMPATHY & EXPERIMENT
  2. 2. Joe Hsia UX Designer Kaba Su UX Designer
  3. 3. INNOVATION
  4. 4. 存續 Business viability 可行 Technology feasibility 需求 User desirability innovation
  5. 5. UXUser eXperience
  6. 6. UCDUser Centric Design
  7. 7. Optimization
  8. 8. Incremental innovation
  9. 9. the future is now?
  10. 10. Radical Innovation
  11. 11. Radical Innovation
  12. 12. Radical Innovation
  13. 13. Technology Change Meaning Change
  14. 14. Radical Innovation
  15. 15. 2345N1
  16. 16. 0 2 3 4 5 N 1
  17. 17. 0 1
  18. 18. Empathy
  19. 19. Experiment
  20. 20. U USER & EMPATHY
  21. 21. Meaningful innovation start with USERS
  22. 22. Go out and be Curious
  23. 23. Walk into their daily lives ,
  24. 24. Visit their favorite spots
  25. 25. Collect stories behind objects
  26. 26. The role of internet in daily lives
  27. 27. Immerse in the context
  28. 28. From user data to insights
  29. 29. Digest insights and form POV
  30. 30. WHYs ?
  31. 31. Digest insights and form POV Convenience Community Trust
  32. 32. APP
  33. 33. , Are meanings and empathy enough to help us move from 0 to 1 ?
  34. 34. E EXPERIMENT
  35. 35. 0 1
  36. 36. 0 1
  37. 37. 0 1
  38. 38. 0 1
  39. 39. design/build products people love
  40. 40. What lean startup taught us… fail fast, often and smart,
  41. 41. fail fast, often and smart, What lean startup taught us…
  42. 42. What building products at Yahoo is fast, often and smart,learn
  43. 43. how?
  44. 44. empathy
  45. 45. data
  46. 46. empathy/data hypothesis
  47. 47. brainstorming/ how might we
  48. 48. ideation
  49. 49. storyboarding
  50. 50. prototyping
  51. 51. iteration
  52. 52. iteration empathy/data hypothesis
  53. 53. empathy/data iteration hypothesis
  54. 54. experimentempathy/data hypothesis
  55. 55. good/great ideas aren’t enough
  56. 56. execution
  57. 57. S SPACE & CULTURE
  58. 58. Magic happens when we work at the same SPACE
  59. 59. The magic field designed for open, transparent and fast communication
  60. 60. Make it tangible: what you see is what you get
  61. 61. Find your collaboration tool: ideas can’t wait
  62. 62. Creative Abrasion Creative Agility Creative Resolution Linda Hill: How to manage for collective creativity
  63. 63. Innovation leaders understand that their role as leaders is to set the stage, not perform on it Linda Hill: How to manage for collective creativity
  64. 64. REPEAT R
  65. 65. U S E R
  66. 66. RS EINNOVATION U SE
  67. 67. RS EINNOVATION SPACE & CULTURE USER EXPERIMENT REPEAT
  68. 68. At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”
  69. 69. Innovation is like exploring the sea
  70. 70. yahoomode.tumblr.com

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