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How to Enrich Your Work & Life with Two-Way Twitter Communications
1. Enriching Your Work and Life
with Two-Way Twitter Communications
Presented to North Scarborough Rotary, February 12, 2014
Leslie Hetherington, MBA, APR, Communications Director
2. The Big Difference?
Two-Way, One to Many Communications
and Relationships
(versus the pre-social media one-way ‘megaphone’)
4. Agenda
1. Create Your Profile (Build your Nest)
2. Meet & Follow (Increase Your Flock)
3. Effective Tweeting & #Hashtags (Talk to the Flock)
4. Cultivate Influencers (Bring Your Flock into the Fold)
6. First: Risk-proof Your Foundation
Get “buy-in”
Allocate resources & back-up
Set procedures & policies:
How often will you tweet?
Who will tweet?
What topics are taboo?
Determine detractor/
troll management
7. Build Your Nest: Create Your Twitter Profile
1.
User Name - @___ - Account
2.
Icon Photo (128 x128) – Profile
3.
Header Photo (520 x 260 px) - Profile
4.
Biography (160 characters) – Profile
5.
Deselect “Protect my Tweets” – Security and Privacy
6.
Select “Let others find me by my email address” – Security
and Privacy
7.
Set-up mobile access - Mobile
Free Tool to help size images:
http://www.internetmarketingninjas.com/seo-tools/favicon-generator-crop-images/
8. Who do I follow and why?
Meet
Find &
Follow
Cultivate
Converse,
Share &
Flatter
Retain
Followers,
Hone
Influencers...
Ambassadors
9. Find and Follow….
Who to Follow….
1.
Your clients/customers & partners
2.
Your competitor’s clients/customers
3.
Anyone who might talk about/ be interested in
your product/service
How to Find (basic)
1.
Twitter’s Who to Follow ideas (left column)
Twitter’s Find Friends & Popular Accounts
2.
Google ‘Name + Twitter’
3.
Other users’ Followers
More Advanced Ways to Find Followers
1.
Searching via ‘We Follow’ free tool (http://wefollow.com)
2.
Free ‘listening’ tools: Google Alerts or
10. Talk to Your Flock: Tweeting Tips
1.
Tweet short (120 characters or less)
2.
Original comments
3.
Numbers & positive words: You, Help,
How to, Check out
4.
Repeat critical tweets up to 4x but vary with others
5.
Tweet when your audience is online
Often 8 – 9 am (morning commute), noon – 2 pm, 3 pm, 5 pm – 7 pm
6.
Use up to 2 #Hashtags
11. What’s a #Hashtag?
Putting the # symbol in front of a word or term
pertinent to the tweet
Increases engagement by 35%
Search hashtag before using
If creating: 6 – 12 characters, lowercase with caps to break words
13. Cultivate: Converse
(It’s Not All About You - 80:20 Rule)
Mention
Reply
. or >@Twithandle
@Twithandle
Public
Direct
Message (DM)
D Twithandle
Private
14. Cultivate: Sharing
(and boost engagement)
Share Photos/Images
Share Links
(Use Twitter tool or www.bit.ly)
Hint: Use Twitter ‘Lists’ to Group
Good Content Sources
15. Cultivate: Flatter with Re-Tweets
Re-Tweet (RT) their tweets
or a modified Tweet (MT) and credit them
Two Ways:
1. Auto RT 1.
Manual RT/MT*:
Comment RT via @Twitterhandle, link or
Comment MT via @Twitterhandle, link
Thank Followers for RTs –
@Twitterhandle Thanks for RT
18. Then….. Seek Support
1.
2.
3.
Use Reply (@) to connect
Provide message
Ask for Re-Tweet or RT
@joesmith Learn the meaning
of life on March 4 at the Lightbox.
Bit.ly.ers7st0 Please RT
4.
Thank supporters:
23X
When followers are
specifically asked to
“Retweet,” the Retweet
rate is 23X higher
than average.
@joesmith Thanks for the RT
But don’t over use requests + wear out goodwill
19. Top Tweeting Tips:
1.
Build a full profile
2.
Follow others (brands & people)
3.
Use up to 2 #hashtags per tweet
4.
Keep tweets short & positive
5.
Use photos & URL links
6.
Cultivate Supporters with 80:20 Rule
(Converse, Share, Flatter)
7.
Use @reply to ask for Re-tweets & support prudently
20. How Will You Tweet?
What’s your goal?
What #hashtags will you use?
Who will you follow?
What content can you offer?
What content is taboo?
Who will you monitor for content?