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KFC & the Fast Food Industry

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Haris_Rashid

Presentation for Managerial Policy Course at IBA

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Case 10: Kentucky Fried Chicken & The Global Fast-Food Industry Group Members Haris Rashid Kashif Sajjad Siddiqua Ali Bhai Managerial Policy Case-Study
The Evolution of KFC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KFC in Pakistan
 
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Approaches to preparing for Future Market Conditions
Marketing strategy & Product Innovation 1980 – 1990: Limited Menus, focus on opening new outlets. 1990’s : Focus on increasing sales in Individual restaurants by launching new appealing products. 2007 : 0 gram Trans-fat Chicken Launched 2008 : “Life Tastes better with KFC” Campaign launched. 2008 : Toasted Wrap introduced after consumer survey
Global Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Allegations / Issues ,[object Object],[object Object],[object Object]
KFC and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations Develop effective operational strategies to ensure the execution of the new business model.
 
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you

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KFC & the Fast Food Industry

  • 1. Case 10: Kentucky Fried Chicken & The Global Fast-Food Industry Group Members Haris Rashid Kashif Sajjad Siddiqua Ali Bhai Managerial Policy Case-Study
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  • 6. Strategic Approaches to preparing for Future Market Conditions
  • 7. Marketing strategy & Product Innovation 1980 – 1990: Limited Menus, focus on opening new outlets. 1990’s : Focus on increasing sales in Individual restaurants by launching new appealing products. 2007 : 0 gram Trans-fat Chicken Launched 2008 : “Life Tastes better with KFC” Campaign launched. 2008 : Toasted Wrap introduced after consumer survey
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  • 11. Recommendations Develop effective operational strategies to ensure the execution of the new business model.
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