2. “We need to
act
responsibly to
keep the
treasure alive”
Tourism
sector’s
contribution to
the State
Economy
17%
Tourism will be a
significant bread
winner for the
state
the journey
3. Evolved
Responsible
Tourism
Framework
2006
Hosted 2nd
International
Conference on
Responsible Tourism
in Destinations
2007
Setting up of
State-level
Consultative
Exercise
2007
ICRT-India, EQUATIONS
LSGs, Civil Society Organisations,
Tourism Industry; Government
Departments
Formed State &
Destination
Level RT
Committees
2007
Identified Pilot
Destinations
2007
Kumarakom
Kovalam
Wayanad
Thekkady
4. Active
Community Network
Self-helpGroup of
Women
Partner for Local Production
and ServicesWorking Groups
SLRTC
DLRTC
15% Subsidy forTourism
Investments adhering to RT
Guidelines
RT Certification for Resorts,Tour Operators
Special
Electricity
Tariffs
Multi-
stakeholder
participation
On-ground Activation
- Kudmbashree
Policy
and Support
Initiatives
5. BackwaterVillage in Central Kerala by theVembanad Lake.
Mangrove Forests. Paddy Fields. CoconutGroves. RusticVillages. Bird Sanctuary.
Pilot Destination 1
11. Households
Not Employed inTourism
Tourism Impacts in Kumarakom, Study
Good
64%
Bad
1%
Both
30%
No
difference
5%
Good
78%
Bad
0%
Both
20%
No
difference
2%
Households Employed
inTourism
12. Tourism Impacts in Kumarakom, Study
No. of Households
Sell direct to
individual tourists
18%
Sell to tourism
businesses
53%
Own a tourism
business
29%
13. Tourism Impacts in Kumarakom, Study
Part
time
70%
Full
time
30%
Season
Not Employed
0%
Part
time
68%
Full
time
30%
Not Employed
2%
Off-season
14. Tourism Impacts in Kumarakom, Study
Period Parttim e Fulltim e Difference
Season 26.26 42.6 16.34
OffSeason 19.99 36.53 16.54
Difference 6.27 6.07
Amount in UK Pounds