The document discusses the commercial and socio-cultural advantages of experiential tourism. It notes that experiential tourism through cultural and educational tours led by locals can foster understanding between visitors and hosts. Experiential purchases provide unlimited utility and happiness for travelers. Experiential tourism is expanding beyond rest and relaxation to include adventure and education.

1. The Commercial and Socio-cultural Advantages of the Experiential Economy
Nada Badran

2. Unforgettable experiences through
cultural and educational tours in
the city with a local.

3. Spirit of discovery

4. Experiences

9. Conservation:
Sharing stories that often go
untold

10. Meaningful connections:
Positive visitor interactions with
locals to bridge geopolitical divides

11. Fosters understanding:
Debunking myths and
misconceptions

12. Socio-cultural impact:
Contributing to the lives of people
living in your destinations (hosts)

13. Experiential purchases

14. Experiential purchases
=
Unlimited utility and happiness

15. Travel is expanding beyond rest
and relaxation.

16. It is now more focused on
adventure, education and even
personal growth.

17. Total International
Guests in 2017
15.79 M
Target International
Guests in 2020
20 M
Source: DUBAI TOURISM 2017 : PERFORMANCE REPORT
Guests’ Length of Stay
3.5 nights

18. Destination image influences
destination loyalty, repeat
behavior, and recommendation
intentions.

19. wanderwithnada.com
@wanderwithnada
@wanderwithnada
@wanderwithnada