10. But they all mean you can
have a conversation with
someone many miles away
AS IF THEY WERE IN THE
SAME ROOM
11. The telephone is no
respecter of corporate or
even national boundaries
12. One person can even speak
to many at once in so-
called ‘conference calls’
13. In the right hands it could
be a valuable business tool
14. We can talk directly to our
customers as if we were in
their homes
With the correct controls
and firewalls in place we
could allow them to talk to
us
18. This isn’t tomorrow – it’s
now
Your children could well be
using the new ‘mobile
phone’ technology right
now. How do you know
who they’re talking to?
19. This isn’t paranoia – it’s
real
There’s reliable evidence
that terrorists have used
the telephone to plan
atrocities
27. And it’s not just hard facts
– corporate values and
morale are vulnerable
28. One top 50 company
reported that an individual
was overheard on the
telephone referring to a
challenge as a problem!
29. We need to be able to
monitor
- who’s talking
- to whom
- what they’re saying
The risk to the company is
too great to just ‘trust in
people and hope for the
best’
31. It’s essential that we rely
on accountable methods of
communication, with
visible audit trails …
32. Wikis, blogs and forums
are the tried and tested
ways. Every entry is named
and attributable, and can
be corrected if wrong.
All corporate
communication should
take place this way
33. How do you update and
correct a telephone
conversation when it’s
done ?
You can’t!
34. In time the telephone may
form part of an integrated
communication strategy
Until then …
35. Use only web 2.0
technology -
you’ve been warned!