1. Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio
Colour This page uses a mainly monochromatic
colour scheme for images and , as well as quite
a high contrast, this gives the left model a
slightly washed out and very flat white look, as
well as making them stand out well against the
brick background that is a deep black.
Masthead The main title uses a bolb sans serif
font to create a simplistic and clear title, a
fade has been used on it to sart from a dull
orange to a bright white. The title “Best of
Both Worlds” is equallyspread over the two
pages.
Typefaces this magazine uses mainly sans serif
fonts for titles, headers and pull quotes, but
uses a more formal serif (similar to times new
roman) for the main body of text, this is
because serif is easierto read and for a large
article needs to be easily accessible
Main image The main image on this page
depicts two male figures who are spread over
the two pages and are quite distant, the image
is also in black and white, adding simplicity
andcontrasting agasint the masthead
Photography Lighting the lighting on this page is
mainly very harsh light, mainly from the front. This
creates few shadows for the majority of the models
but gives contrast around eyes and facial feautres, it
also helps the image to be more in focus and defined,
however this seems to’ve been edited out.
Model creditThe model credit in this image shows
two people, one of which is using direct address to
look specifically at the readers, this makes them
most likely to read the article as it appeals more
greatly. The other model is giving a side profile of
his face, this contrasts agasint the black brick
background.
Design Principles Used?
The guttenburg design principle has been used
in some ways for this page, the text starts in the
strong fallow area, as does the left models
head, leading to the weak fallow area we see
information from the text and the lower half of
the right model, this gives us enough to
understand the given image while remaining
clear and effective.
Main cover line
the main cover line of “abandoning their day
jobs” has been placed in the strong fallow
area and is very close to the model on the left,
this has been done as it falls just under the
masthead, and being similar colours, links
them together
House StyleThe house style of this page is the colour scheme of blacks oranges and whites,
as well as a bold sans serif font which has been used both in the mast head and cover lines,
as well as pull quotes, this highlights the most important areas of the text. The house style
would also include the layout, two text columns have been used with the models filling the
gaps on the end.

2. Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio