5. 1. Executive Summary
• IPL 2017 – The Game plans to grab this opportunity to scale itself
throughout the whole country
•With rising income levels , discretionary spending is likely to increase .
Playing cricket is one such form of discretionary expenditure .
6. What is IPL 2017
– The Game
An App that
helps to
drew millions of
people of
different
backgrounds to
enjoy the
novelty of the
IPL experience .
16. Market Overview
S : Strength W : Weakness
High cricket demand Newer concept of
Direct approach to target online cricket match
customers New to market
Flexibility as per customer Slow Internet connection in remote area
O : Opportunity T : Threats
Promotion of online activity. Regular quality checks
Up gradation of cricketing Up gradation for Pro version
standards .
Multiple team and player options
17. 3. Goal
To provide and promote gaming done in India
through cricket and also uniting people from
different backgrounds for recreational
purpose
22. 5. Tactics
• PRODUCT
• SERVICE
• BRAND
• PRICE
• INCENTIVES
• COMMUNICATION
• DISTRIBUTION
23. Competitors
IPL 2017 – The Game is dominated by its bigger competitors Real Cricket™
Premier League, World Cricket: Indian T20 Live, etc in following segments :
GEOGRAPHIC : TECHNOLOGY BASED : SERVICE BASED :
Local players Search engine Established in their
Recommendation System market
24.
25. Points of Parity (POPs)
• Auction Mode
• Choose your franchise
• Flurry of shots
• Fresh look and feel
• PL Challenge
26. Points of Difference (PODs)
• New Team
• New Player
• Road to Champions League T-20 Trophy
• Buy merchandises
• Cash prizes
• New cricket equipments
30. So what’s the plan ?
The App would mint
Its money through
in – app purchases
31. Services
Answer reviews ,analytics , Time to time up gradation of the App
manage deals and events
Road to Champions League Unique and Novel Premier League
T-20 Trophy experience
32. Free features
Auction Mode
Choosing franchise
Road to Champions League T-20
Classic Animations
Personalized experience
Number of times changing of equipments
33. Premium features
• Challenge to a friend
• New team
• New player
• Up gradation to PRO league
• Unlocking of Key Players
34. Value Proposition- Users
I am feeling
exhausted in
the office ,
how to get
charged up
Finding
IPL
2017-
The
Game
Very happy
by the
performance
Share
experience
35. Incentives
For every time that the
Customers opens the app ,
they win certain number of
credit points which can be
redeemed later on .
36. Promotions
Our initial promotion mediums would be
Free social networking platforms
Word of mouth
Tie ups with games owners .
38. Distribution
• Apple App store
• Google Play
• Microsoft windows store
• Amazon App store
• IPL 2017 – The Game Website
39. BRAND
• We will position our app in the minds of the
target consumers as “I would rather die of
passion than of boredom”
• One of the most reliable destination for fun
and entertainment purposes .
40. DISCLAIMER
THANK YOU
Created by Harshil Jain ,
Commerce College ,
Jaipur, during the Marketing
Internship by Prof. Sameer
Mathur , IIM Lucknow
