Dominion Motors & Controls Ltd Case Analysis

1. Dominion Motors & Controls Ltd.
– CASE ANALYSIS

2. Analysis of Alternatives
Alternative 1 :
• Acceptance of Bridges report
• Decrease in Margin due to reduction in price of
motor
• Sends out weak signal to competitors
Alternative 2 :
• Acceptance of Bridges report
• NEMA standards would be violated

3. Analysis of Alternatives
Alternative 3 :
• Acceptance of Bridges report
• Huge capital cost required
• Runs the risk of product development before
issuance of Bridges’ report
Alternative 4 :
• Hamilton enjoys 30% market share and is not going
to be persuaded easily
• Bridges favors Spartan’s 7.5 hp motors for having
higher starting torque

4. Short –Term Solutions
• Leverage social connection with purchasing VP of
Hamilton
• Hire and improve executives with proficiency and
knowledge in oil industry
• Persuade Hamilton that the 7.5 hp motors had
starting torque of 80 lbs/ft and should be enough to
serve the purpose even in cold winters

5. Long-Term Solutions
• Begin testing and defining motor needs of the
company’s various market segments
• Maintain one-to-one relationship with clients and
providing client-specific solutions
• Be abreast of developments in research which
claim new standards that challenge current product
portfolio
• Connect with other departments of Hamilton for
independent purchasing