Rise Of Cyborg Sellers: How Technology Enables and Empowers Salespeople
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A presentation about Sci-Fi Cyborg Sellers. Customers Expectation, CLOUD: Mobile Information Hubs, Real Time Matrices, Creative and Engaging Training Program, Sales Acceleration Technology are the Key features of a Cyborg seller placement.
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Rise Of Cyborg Sellers: How Technology Enables and Empowers Salespeople
- 1. The Rise Of Cyborg Sellers: How Technology Enables and Empowers Salespeople Hasan Rakib University of Calgary Source: Entrepreneur Magazine, Danny Wong, Published on August 5, 2016
- 2. CYBORG: “CYBernetic ORGanism" 2016-11-26BMC 205-223 2
- 3. Cyborg Seller 2016-11-26BMC 205-223 3 • Thinking like a Machine but selling like a Human • Engage both left brain and right brain • Mechanical accuracy and emotional appeal
- 4. Technology: A Big Difference 2016-11-26BMC 205-223 4 Mobile Broadband Technology Integrated sophisticated software Social Medias Data on Cloud Smart Gadgets
- 6. Customer’s expectation More Information Detail Answer Quicker Responses 2016-11-26BMC 205-223 6 Combined Inventory Management Accounting Customer service Sales person’s Prospect
- 7. The CLOUD: Mobile Information Hubs 2016-11-26BMC 205-223 7 • All in a single platform • Instant access to current information- as it changes • Allows further cultivate their relationships and provide a streamlines, cohesive customer experience • $8.71 in ROI for $1.00 spent- properly implemented CRM tools for Sales Organization
- 8. Real-Time Metrics • It was time consuming and lost of productivity by not correcting a glaring issue for an entire month • Measure a wide range of performance metrics • New software program read real-time performance data by accessing phone and email database • Managers can analyze without wasting much effort and resources with more advance sales metrics 2016-11-26BMC 205-223 8
- 9. Creative and Engaging Training program • Hiring expensive consultants or sent team is no more required • CBT online courses at own pace with no interference other duties • Need specific module base training for individual with less costing for sharpen skills in any time, any place 2016-11-26BMC 205-223 9
- 10. Sales Acceleration Technology • Help sales people work smarter and faster • Allows better integration of marketing and sales efforts • Monitor market trends and inform decisions about future opportunities • Allows customer’s purchasing journey with company’s sales effort • Segmented data collected by software to be used for customers desires and demands 2016-11-26BMC 205-223 10
- 11. Question 2016-11-26BMC 205-223 11 Why investment in technology for sales might not bring sucess in increasing sell?
Notes de l'éditeur
- A cyborg (short for "cybernetic organism") is a being with both organic and biomechatronic body parts. Fiction character like Six Million Dollar Man, Robocop, Borg in Star Trek, Inspector Gadegt. Cyborgs in fiction often play up a human contempt for over-dependence on technology, particularly when used for war, and when used in ways that seem to threaten free will. Cyborgs are also often portrayed with physical or mental abilities far exceeding a human counterpart. It is hypothesized that cyborg technology will form a part of postbiological evolution, in the form of transhumanism – where people are artificially enhanced beyond their original biological characteristics.
- Left brain: Logic, Analysis, Math, Linear, Facts. Right Brain: Creativity, Imagination, Feelings, Rhythm, Non-verbal
- The recent proliferation of mobile broadband technology, combined with increasingly sophisticated software, is allowing salespeople to take their productivity and service skills to new heights. a professional world without Emails, social communities, and search engines. It is difficult but the marketing dinosaurs must learn to move quickly and adapt to the new environment. The Internet has developed rapidly as a major force in the marketing industry for many consumer products. For a salesperson, understanding these developments is fundamental to harnessing the power of the Internet to capture the loyalty of customers and businesses. Web sites like Salesforce.com use social customer relationship management, CRM, to help organisations engage with their customers. A salesperson can crowd-source by obtaining leads in order to sell products. Applications like Jigsaw allow marketers to get a lead or E-mail address of a prospect and Social Buzz allows them to find out what people are talking about. The new sales and marketing role is about understanding consumers’ needs, creating a good customer experience, and enabling dialogue to further cement brand bonds. Obtaining useful information helps a salesperson meet the needs of companies to help them evolve.
- To mitigate this gap between clients and sales person…here it comes….cloud platform
- 2.Instant access- there is no longer any need to send to accounts receivable a customer who has a question about his bill, or forward him to the help desk to check on the status of a ticket that's been opened. Traveling sales reps 4. according to data from Nucleus Research.
- Coca-Cola Enterprises, for example, has equipped its field sales reps with a mobile application that gives them detailed information about each store they serve, including the store’s assessment of Coca-Cola’s performance.
- No matter how fast technology advances, the core strategy to successful sales never changes. Know your customers and their pain points. Be able to coherently explain your value proposition. Nurture strong relationships. These are the moves that will allow you to build a robust sales culture in your organization.