Presented on 29 January 2019 to master students of Prof. Thomas Armbrüster's Philipps University Marburg Department of Knowledge Management and focusing on some of Deutsche Telekom's practice in the field and a discussion of the role of human collaboration, customer centricity and innovation scaling for the knowledge management of the future. Founded in 1527 and located 100 km north of Frankfurt and the Rhine-Main area, Uni Marburg is one of Germany's oldest and, with 11 nobel laureates, most prestigious academic institutions with today 25.000 students and 12% international registration.

1. Knowledge
ManagementA Reframe in Practice
Hanns Schempp
@
FB Wirtschaftswissenschaften
FG Wissensmanagement
Philipps-Universität Marburg
29. JANUAR 2019

2. Who‘s talking?
Marketing
Communication
Business Development
19
77 MPI ARPANET & Gaming
92 n-tv Digital newsroom
97 Freelance Lobbying
98 Datev Legal IT
99 Cedel Global clearing
00 Group HQ Public Affairs
04 T-Systems Board Member Support
08 T-Deutschland Sales
13 T-Europe Marketing
2
Teaming up
Growing innovation
Speeding up

3. KNOWLEDGE
MANAGEMENT
NATURAL
REFLEX
Like breathing or
tuning to gravity,
we do not normally
think about or plan it
directs applying or
growing our knowledge
towards handling or
improving the world
3

4. WE ACCUMULATE
AND STRUCTURE
KNOWLEDGE
by how we organize,
the tools we use and
the mindset we
assume to improve
by communicating, thinking, storing
but also collaborating on it
OPEN &
DETERMINED
4

5. DATA LAKE
The right information
to the right person
at the right time
5

6. Simplicity defines
Complexity runs
6

7. DATA LAKE
The human dimension
7

8. THE „WHAT“
Data lake
Digital tools
Hacks
You & Me
Design thinking
Agile working
Analytics
Topic logs
8

9. THE „HOW“
Working out loud
Virtual collaboration
„New“ communication
Fuck-up nights
MOOCs
Think Tanks
Ambassadors
Expert communities
9

10. DATA LAKE
New(er)
Old
10

11. DATA LAKE
Customer centricity
Instant gratification myopy
Inspire and listen
11

12. DATA LAKE
Scaling
Innovation
Test knowledge in real environment
12

13. DATA LAKE
Human scope
Direct interaction
Exploration mindset
13

14. DATA LAKE
14
THANK YOU!