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1. THE TECHNICAL ELEMENTS OF
GRAPHIC DESIGN
BY HASEEB PATEL

2. POSTER CAMPAIGN – WE CAN DO IT
• This campaign is based about women's rights and how they should be
equal to men. This poster was created in the 1940 and it was based around
why women were not able to go to war.
• Layout – The image shows a woman tensing her arm to show how strong
she is and to think about women's rights. The text is huge to show the
importance of women.
• Title – The title includes a explanation which shows how important it is to
allow women to participate in the war to help them win it. Without the help of
women, less money would be loss due to the possibility of winning the war
with more patriciates.
• Text – The text has been written at the very top of the poster. This is to
address the reader immediately to what the topic is for the campaign. The
text is in ‘Times New Roman’ they have used this text because the people
that have made this poster would like to make the message clear and
simple for the audience about women's rights. it shows capital letters in

3. POSTER CAMPAIGN CONTINUED
• Imported branding – The campaign poster which was created has been graphically
design to the cartoon category as it shows a picture of a woman who seems to be
animatedly drawn.
• Composition – The campaign poster includes colours such as yellow and red to
represent a positive message to the audience. The space has been shown in a way
that the text is shown at the very top, they have done this to address the audience
what the campaign poster is about as well as the image beneath it. The point of focus
is the woman tensing her arm, this is to describe the fact that woman were able to go
to war in the late 30’s.
• Colour – The colours shown inside the campaign film are bright as it spreads a
positive message about women. The colour yellow represent they are ready to go for
war and are capable to sacrifice their lives inside a horrific war.

4. WEBSITE CAMPAIGN
• Navigation – Users are able to check every detail of the website. Users use the
websites through dropdown menu. As you can see in the picture, we can see the
dropdown menu under campaign, this allows the user to take part in the
campaign with different options such as ‘Take Action’ to simply involve the
audience.
• Structure & Grid - The website is laid out in a way so that the logo of the
campaign is at the very top. This is shown as the audience will automatically be
awake of what campaign it is about. The website then shows a few images to
show the different activities the campaign is facing. Underneath the images the
website includes writing to give a short analysis of what the campaigns aims and
objectives are.
• Text & Images choice – The text being used for the campaign film is ”Tw Cen MT
(Body.)” They have used this text as they want to keep the typography plain and
simple for people to understand what is behind the campaign. The campaign is
about cycling so the website have included a bike logo at the very top of the
website. The website includes a group of people that have participated for the
campaign.

5. WEBSITE CAMPAIGN CONTINUED
• Dynamic Content – The website include hyperlinks to different types of media. One type
which the campaign uses are press. Press are made using videos and much more. The
campaign also shows the different dates the press can be shown for example, talking
about the safety with driving. The website does include various of banner and different
activities such as stopping danger of colliding with cars, buses as well as lorries.
• Behaviour – The website has been uniquely created in a way for example, different
banners in every dropdown at the very top of the website. This allows the users to see
the various activities to persuade them to take part in the campaign.
• Type and typographic structure – The font in which the website have used is size ’20,’
they have used this as it is the perfect size for viewers to read and be aware by also
using different sets of colours. The text is also in capital letters to make it a better design
for people to read.

6. WEBSITE CAMPAIGN CONTINUED
• Hyperlinks – The website uses various hyperlinks to gather information, for example
the website have created forums for the audience to fill in and give feedback, this
has been shown through a hyperlink as it allows the user to click on the link and fill
the information.
• Inline – The website doe include typography which is abled to take the user to a
specific video about what their initial campaign is about. The main thing is that the
website have included it in the homepage which is more easier for the audience to
find.
• Colour – The colour of the website shows a positivity as it brings a group of people
all protesting for the same thing. Its also a very special image as the vast majority of
people are wearing red which resembles they are all part of one community.

7. MOVING IMAGE CAMPAIGN
• Timing and Rhythm of motion – The moving image campaign has shown
timing and rhythm of motion with the use of sound. The music makes it
dramatic until ‘the boy’ gets run over by the car, this allows the timing to be
accurate.
• Pace and motion – Although this piece of moving image is not long, however
they have allowed the cutting rate to speed up as ‘the boy’ had a terrific
accident.
• Relating text and images to audio or sound – The campaign includes a
voiceover to show what was going on with the boy and how he ended up
injured. The video includes music to when the boy attempted to cross the
road but was unable to do it.

8. MOVING IMAGE CAMPAIGN CONTINUED
• Compositing – The moving image campaign has been designed animated to make it less graphical
for viewers to watch, some viewers are unable to watch it which allowed the consumers to design it
in such a way.
• Keying – The moving image is animated as mentioned which does not require any green screen
because it is CGI.
• Perspective, angle – This short campaign film includes a wide range of camera shots as well as
angles. The main focus was the close up when the boy was unable to cross the road which
showed his facial expressions.
• The colour of the advert seems very dull as it is very sad to see a young boy get run over but
however it comes a point where it needs to be dull to show an awareness that it is a erious matter,
colour in graphic design is very important.

9. COMPARISON
• The poster campaign shows different graphic styles compared to the others as it
looks closely at the message to make people think outside the box about their own
opinion about the image.
• The website campaign is different to the other graphic designs as it involves a lot of
reading which explains the idea of what is going on.
• A moving image is different to all of them as it is an interactive product. This explains
the message to the audience in a video.